Bachelor of Business Bachelor of Creative Intelligence and Innovation

4 Years On Campus Bachelors Program

University of Technology Sydney

Program Overview

This double degree blends solid business training with out-of-the-box creative thinking — perfect if you’re passionate about business but also want to challenge, reshape, and reinvent how organisations operate. You'll gain real business know-how alongside innovation skills like future-scenario planning, systems thinking and entrepreneurial problem-solving.

Curriculum Structure

Year 1
In your first year, you’ll build a strong foundation in business essentials — subjects like Accounting and Accountability and Economics for Business help you understand how companies run, while People and Organisations introduces you to working with teams. Alongside this, the creative intelligence side kicks in via accelerated July/December sessions: you’ll explore Problems to Possibilities, where you learn to spot real-world challenges and imagine better futures.

Year 2
During your second year, your business major deepens, letting you choose a focus like Marketing, Finance or International Business. Core business units are paired with innovation courses such as Creative Practice and Methods, where you experiment with different creative tools and frameworks to generate new ideas. You’ll begin to apply what you’re learning to real-world problems, working on mini-projects and collaborative assignments.

Year 3
In year three, your business curriculum becomes more specialised (you might take advanced electives or major-specific units), while the innovation component extends into Creativity and Complexity — helping you unpick messy, real-world systems and think systematically. You also take Past, Present, Future of Innovation, which invites you to reflect on how innovation has emerged historically and speculate on what’s next.

Year 4
Your final year is all about impact. On the business side, you may complete capstone-type subjects or electives aligned with your major. In the Creative Intelligence & Innovation stream, you’ll engage in a hands-on Industry Innovation Project and wrap up with a Creative Intelligence Capstone — designing and leading your own innovation project, possibly drawing on internships or studio experiences.

Focus Areas:
Business fundamentals + creative problem-solving + entrepreneurship + futures thinking

Learning Outcomes:
You’ll graduate ready to think critically and creatively, solve complex problems, lead innovation, and bridge business strategy with imaginative, impact-driven solutions.

Professional Alignment (Accreditation)

Because this is a double degree, you gain both a professional business qualification and an innovation specialisation. You’ll develop practical skills through industry projects and real collaborations, giving you a real-world portfolio by graduation — making you attractive to future employers who want both business savvy and innovation leadership.

Reputation (Employability Rankings)

UTS Business School is internationally recognised for its high employability and teaching quality, and as part of a QS-rated institution, this degree sets you up strongly for entering the global job market. With UTS’s strong connections and a creative-innovation mindset built in, you’re positioning yourself for careers that blend strategy, creativity, and long-term impact.

Experiential Learning (Research, Projects, Internships etc.)

From day one, this combined degree isn’t just about studying business theories — it’s about doing business in creative, future-facing ways. You’ll build a solid foundation in accounting, economics, marketing, and more, while simultaneously developing your entrepreneurial and innovation mindset through the Creative Intelligence & Innovation (CII) stream. Rather than passively learning, you’ll tackle real problems, work on live projects, and drive your own ideas — so by graduation, you’re not just ready for a job, you’re ready to lead change.

With that in mind, here are some of the key experiential learning experiences you’ll get in this program:

Industry Projects: You’ll work on real-world challenges by partnering with UTS’s extensive innovation network of more than 1,200 industry partners.
Self-initiated Proposals: Beyond assigned tasks, you’ll have the freedom to propose and run your own innovation-focused projects.
Creative Intelligence Capstone: In your final year, there’s a “Creative Intelligence Capstone” subject where you bring everything together in a major project — designing, testing, and pitching creative solutions.
Industry Innovation Project: A dedicated subject that embeds you in a business or organisational context, applying the creative methods you’ve learned to real business problems.
Internships: In your fourth year, you can take up 6-12 credit points of innovation-related internships — either local or international — to gain hands-on work experience in innovation, entrepreneurship, or your core business specialisation.
Accelerated Summer/Winter Sessions: The CII subjects run in July (winter) and December (summer) during your first three years, meaning you’re constantly engaged in innovation work and not just in the standard semesters.
Future Scenario Planning & Systems Thinking: Through core CII subjects like “Envisioning Futures” and “Creativity and Complexity,” you’ll explore and work with systems thinking, futures thinking, and complexity — not in a lecture, but via real, applied challenges.

Progression & Future Opportunities

Progression & Future Opportunities

Graduates leave this degree ready to step into roles that blend business thinking with hands-on tech skills — you’ll be the person who understands both the numbers and the systems that run them, and can drive digital change across organisations. The program explicitly prepares you to add value across financial, environmental and social dimensions and to lead technology-enabled change in the way organisations work.

Typical early roles graduates move into include Business Analyst, Digital Transformation Analyst and Information Systems Designer.

Here’s what this means for you:

University employability support: the program is delivered with industry-engaged learning and links to UTS employability services to help you build work-ready skills, portfolio pieces and employer connections while you study.
Employment outcomes: the course is designed to prepare graduates for roles that sit at the intersection of business and technology — employers often look for people who can translate between strategy, data and systems.
Industry connections: the curriculum emphasises real-world projects and collaboration with industry partners so you graduate with practical experience and contacts relevant to digital transformation roles.
Long-term value and recognition: because the degree explicitly prepares you to work across business, technology and sustainability dimensions, it supports career paths that remain in demand as organisations digitise and pursue ESG goals.
Graduation outcomes: graduates are positioned to step directly into analytic, design and transformation roles in organisations, or to take on hybrid roles that require both business acumen and technical understanding.

Further Academic Progression:

After completing this combined degree you can continue your studies through postgraduate coursework or research pathways that build on business, innovation and technology. Typical next steps include specialised master’s programs or honours/research streams that deepen skills in areas such as management, analytics, innovation or information systems — allowing you to specialise further, move into senior technical or strategic roles, or prepare for research and academic study.