Bachelor of Business majoring in Event Management and Tourism

3 Years On Campus Bachelors Program

Flinders University

Program Overview

If you’re passionate about creating unforgettable experiences and exploring the world of tourism, this program is built for you. You’ll learn how to design, plan, and manage events and tourism ventures while developing the practical skills and industry know-how to thrive in dynamic, fast-paced environments.

Curriculum Structure:

Year 1:
You’ll start by building a solid foundation in business, understanding how organizations operate, and exploring the basics of tourism and event management. Units like Principles of Management, Introduction to Tourism, and Event Planning Essentials give you hands-on experience in planning and understanding customer expectations. By the end of the year, you’ll have a clear sense of the industry and your place within it.

Year 2:
This year, you dive deeper into the practical side of the business. Courses such as Tourism Marketing, Event Operations, and Sustainable Tourism focus on real-world problem-solving, from managing logistics to promoting events that leave a lasting impression. You’ll start applying theory through case studies, industry simulations, and projects that mirror professional challenges.

Year 3:
In your final year, you’ll consolidate your skills and prepare for the professional world. Units like Strategic Event Management, Tourism Policy and Planning, and a Capstone Project let you take the lead on complex projects, collaborate with peers, and build a portfolio that shows future employers exactly what you can do. By graduation, you’re ready to step confidently into the event and tourism industry.

Focus Areas: Event design, tourism operations, marketing strategies, sustainable practices.

Learning Outcomes: Graduate with practical event and tourism management skills, industry-ready experience, and the ability to plan, promote, and deliver memorable experiences.

Professional Alignment (Accreditation): The program is designed in line with industry expectations, giving you skills that employers recognise and trust in the event and tourism sectors.

Reputation (Employability Rankings): Flinders University enjoys strong employability recognition, with graduates known for their practical, hands-on capabilities, reflected in high QS and THE graduate outcomes.

Experiential Learning (Research, Projects, Internships etc.)

If you’re someone who loves imagining and organising moments — whether a large conference, a meaningful cultural event, or immersive travel experiences — this Bachelor of Business (Event Management & Tourism) at Flinders gives you so much more than theory. You’ll build real, career-ready skills by working on real problems with real industry partners, not just reading about them in textbooks. Through your studies, you’ll explore sustainable tourism, event design, strategy, and innovation — all while learning to translate your creative ideas into organised, professional experiences. Because this isn’t just learning; it’s doing.

Here’s how you’ll get that hands‑on, experiential learning:

You take industry placement (or “engaging with industry”) in your third year, allowing you to work directly in the field, gain practical experience, and build your professional network.
In your courses like Designing Event and Tourism Experiences and The Business of Events, you’ll apply creative thinking to design real event concepts and tourism projects.
Through Managing and Evaluating Events, you learn to critically assess event performance — measuring impact, sustainability, and visitor experience.
In Sustainable Tourism Planning and Development, you’ll tackle real-world challenges around tourism growth, environmental impact, and destination management.
With Tourism and Events Business Planning and Innovation, you’ll generate business ideas and plans — crafting innovative models for tourism and event enterprises.
Your studies also include Contemporary Issues in Tourism and Events, where current trends and real case studies shape classroom discussions — so you’re always aligned with what’s happening in the industry.

Progression & Future Opportunities

Progression & Future Opportunities

Graduating with this major opens the door to exciting, hands-on roles where your creativity and planning skills can truly shine. Whether it’s designing a major festival, coordinating a high-profile conference, or promoting a destination, graduates often find themselves leading projects that make a real impact. Some of the roles you could step into include:

Events Manager — bringing conferences, exhibitions, or large public celebrations to life.
Events Coordinator — juggling logistics, budgets, vendors, and attendee experiences to make every event seamless.
Tourism Development Manager — creating sustainable tourism initiatives and collaborating with communities and governments.
Tourism Officer — promoting local destinations through councils or tourism boards.

Here’s how Flinders helps you get there:

Career Support: Through Flinders’ CareerHub, you’ll get career coaching, access to job listings, networking opportunities, and connections with employers. On top of that, the Business Employability Roadmap guides you across all three years to build the professional skills employers are looking for.
Real-World Experience: Your degree isn’t just about theory—you’ll gain hands-on experience through internships, industry projects, or placements embedded into your coursework.
Industry Connections: Flinders works closely with the Tourism Industry Council South Australia (TiCSA), offering mentoring and placement opportunities to help you step confidently into the industry.
Salary & Growth: Graduates can expect a median salary around AU$88K, with strong projected industry growth over the next five years (~13.7% for events).
Further Study Options: High achievers can continue into an honours year for research experience, or explore postgraduate studies, like the Master of Tourism (Festival & Event Design & Management). This next step builds on your undergraduate skills and prepares you for advanced design, management, marketing, and research roles in festivals and large-scale events.

With Flinders, you’re not just earning a degree—you’re stepping into a career where you can make events and experiences that people will remember for years.