Bachelors of Business Management / Communication

4 Years On Campus Bachelors Program

University of Queensland

Program Overview

The Bachelor of Business Management / Communication at UQ is a dynamic dual degree designed for students who want to lead in business while excelling in communication. You'll learn core business disciplines—like accounting, marketing, economics—and deeply develop your skills in written, visual, multimedia, and interpersonal communication, preparing you for a variety of roles across sectors.

Curriculum Structure

Year 1:
In your first year, you’ll build a strong foundation in business essentials and communication theory. You'll study courses such as Foundations of Marketing, Introductory Microeconomics, and Organisational Behaviour, which give you a snapshot of business operations. At the same time, you'll dive into communication core units like COMU1052 (Introduction to Communication) and WRIT1200 (Academic Writing), helping you become a confident communicator from day one.

Year 2:
Year two sees you exploring more specialised business topics—imagine taking courses in Business Information Systems, Business Law, and Strategic Management. Alongside this, your communication studies deepen: you might take COMU1120 (Media Cultures) and COMU1140 (Interpersonal Communication), gaining hands-on experience and theory in how messages are crafted and delivered in real contexts.

Year 3:
This year, you begin to customise your degree by choosing a major in business (for example, International Business or Marketing) and in communication (Digital Media or Strategic Communication). Core business units could include Corporate Strategy and Business Economics, while communication courses like COMU2160 (Communication Research) and COMU2120 (Multimedia Production) let you apply your learning to real-world projects.

Year 4:
In your final year, you’ll stretch your knowledge through advanced courses tailored to your chosen majors. Business options might include Global Business Strategy or Entrepreneurship and Innovation. From the communication side, you could take COMU2180 (Communication Campaigns) and a capstone elective, working on a major project—perhaps with an industry partner—to pull everything together. You’ll finish with both professional readiness and a strong portfolio.

Focus Areas:
Business Strategy · Marketing · International Business · Digital Media · Public Relations · Communication Research

Learning Outcomes:
Graduates will be able to analyse business challenges, create strategic communication campaigns, collaborate effectively across teams, and adapt to emerging media environments.

Professional Alignment (Accreditation):
This dual degree is built with close input from industry partners, and many courses include real-world projects, internships, and exposure to guest lecturers. By the time you graduate, you’ll not just understand theory—you’ll have practical experience and professional readiness.

Reputation (Employability Rankings):
UQ consistently ranks among the top universities globally—its business school is highly regarded, and its communication disciplines benefit from this prestige, making its graduates well-placed for strong career prospects.

Experiential Learning (Research, Projects, Internships etc.)

Right from the start, you’re learning how to think and act like a business leader, while also mastering how to communicate clearly, persuasively, and creatively in a modern world. The program gives you strong grounding in business fundamentals—like accounting, marketing, strategy, and information systems—and pairs that with communication expertise across visual, multimedia, written, spoken, and interpersonal forms. Because many of the courses are designed in collaboration with industry partners, you don’t just study theory: you work on real-life challenges, analyze real businesses, and even step into internships. This dual approach builds both your management muscle and your communication agility — exactly how companies want to hire today.

Here are some of the experiential learning opportunities you’ll get in this degree:

Work-integrated learning (WIL) through capstone courses (from the Business side) that let you work on live industry projects or undertake a professional placement, solving genuine business problems.
Communication Internship (COMU3801) where you join a communication organisation, take on day-to-day tasks, contribute under supervision, and reflect on your professional growth.
Interactive tutorials in business communication (such as MGTS2606) that focus on spoken, written, digital and multimodal communication — you’ll actually practice and reflect on how you communicate in teams and in organisations.
Business communication courses (like Management Communication) that train you to tailor your spoken and written communication to different business contexts – including delivering pitches and business reports.
Seminars, studios, and workshops integrated into your core courses, where you apply theory in creative and collaborative ways — not just sit through lectures.
Industry guest lecturers and real-world case studies embedded in your coursework, giving you exposure to business leaders and current challenges in the market.
Flexible majors (like Strategic Communication, Digital Media, Marketing, Business Info Systems, etc.) allowing you to align projects and tasks with the sector you want to work in — so your hands-on work actually reflects your career goals.

Progression & Future Opportunities

When you finish UQ’s Business Management / Communication program, you’re stepping into careers where you get to translate ideas into action. Graduates often move into roles like communications manager, social media strategist, business analyst or HR specialist — jobs where you’re the person who understands both the business goals and how to communicate them clearly.

What this really means for you:

UQ’s Employability Support:
You won’t be figuring things out alone. UQ’s Careers & Employability team works with you from day one — helping you understand your strengths, explore your career options, and build a professional identity you feel confident about. They’ll guide you through internships, global experiences, networking events and all the practical steps that help you stand out to employers.

Work-Integrated Learning (WIL):
UQ puts a big focus on real-world experience. You’ll have opportunities to take what you learn in class and actually apply it in projects, placements or internships. This hands-on exposure is often what gives students that “edge” when they start applying for jobs.

Strong Graduate Outcomes:
UQ graduates are highly employable, and the university consistently reports strong full-time employment rates for undergraduates. Employers know the quality of a UQ degree, which naturally opens more doors.

Top-Tier Reputation:
UQ’s Business, Economics and Law faculty has a long-standing global reputation. That credibility follows you — whether you’re applying for your first job, switching fields in the future, or exploring opportunities overseas.

Long-Term Value:
A UQ qualification holds its weight well beyond graduation. It’s respected internationally, giving you confidence that your degree will continue to support your career, no matter where life takes you.

Further Academic Progression

If you discover you love studying this field, UQ gives you plenty of ways to keep going.

Honours or Graduate Research:
You can choose to deepen your expertise with an honours year in business or communication. From there, you could move into a master’s or even a PhD. UQ’s Graduate School offers strong support — from mentoring to research training — for students who want to go down the research path.

Master’s Degrees in Specialized Fields:
Your combined business + communication background sets you up well for postgraduate study in areas like Marketing, Strategic Communication, Public Relations or Business Analytics. These programs build naturally on what you’ve learned and let you specialise in what excites you most.

Professional Graduate Programs:
If you’d rather gain some work experience first, you could later return to study something like an MBA or another professional master’s. This is often a great way to combine your communication strengths with leadership and high-level business decision-making.