Bachelors of Business Management / Journalism

4 Years On Campus Bachelors Program

University of Queensland

Program Overview

The Bachelor of Business Management / Journalism at the University of Queensland is designed for those who want to master the art of telling stories and leading organisations. It equips you with solid business fundamentals—like accounting and strategy—while immersing you in the dynamic world of journalism and digital media, preparing you for roles across communications, media and business.

Curriculum Structure

Year 1
In your first year, you’ll get a welcoming introduction to both sides of the degree. You’ll take units such as Introduction to Management, Organisational Behaviour, Foundations of Marketing and Core Journalism Units where you’ll start practicing field-reporting and media writing. You’ll spend this year discovering the basics of how businesses work while also learning how to research, write and publish ideas in a media context.

Year 2
During the second year you’ll deepen your knowledge: business units like Accounting for Decision Making, Economics for Business and Business Law will help you understand the systems behind organisations. At the same time your journalism units—such as Journalism Core and Media Projects—will ask you to pitch story ideas, conduct interviews and use digital media tools. You’ll experience the synergy between business thinking and media storytelling.

Year 3
In your third year you’ll begin to specialise: you’ll choose a major within the business component and study more advanced units (for example strategic marketing or human resources). Meanwhile your journalism stream might include units such as Writing for Journalism, Journalism Major Project or Digital Media Storytelling. At this stage, expect to be working on real-world case studies or media production projects, blending your business acumen with communication and creative skills.

Year 4
In the final year you’ll pull it all together with capstone-level business units from your major and flexible journalism units like Advanced Journalism Project or Media Innovation. You’ll complete a major project or internship that showcases your ability to manage an organisation’s storytelling or handle the business side of media. By this time you’ll be confidently functioning as a communicator and a business thinker.

Focus Areas:
Business leadership, marketing strategy, media production and journalism practice

Learning Outcomes:
You will graduate able to analyse and manage business challenges, craft compelling stories across digital platforms, lead creative and project teams, and communicate effectively in both business and media contexts.

Professional Alignment (Accreditation):
This program is offered by a leading Australian university and combines accredited business curriculum with a journalism component that emphasises practical, profession-ready skills. Many units include applied projects, work placements and industry engagement, giving you experience that employers recognise.

Reputation (Employability Rankings):
The University of Queensland is consistently ranked among the top universities globally, with strong subject rankings in business and media studies. Graduating from such a well-regarded institution gives you extra confidence that your degree is valued by employers.

Experiential Learning (Research, Projects, Internships etc.)

Great choice looking into the Bachelor of Business Management / Journalism at The University of Queensland (UQ). It’s a degree that doesn’t just give you theory — it puts you in real situations where you actually do the work. You’ll build a solid understanding of how businesses operate while also learning to think, write, and create like a journalist. That mix of strategic insight and communication skill is incredibly powerful in today’s corporate, media, and digital worlds.

At UQ, learning feels very active. Instead of just sitting through lectures, you’ll be out in the field reporting stories, working in studios, collaborating in workshops, and gaining experience that mirrors real professional environments. Industry experts regularly drop into classes, and there are genuine opportunities for placements and internships that tie your business knowledge together with your journalism training. One of the standout moments is the first-year journalism bootcamp — held in UQ’s Digital Learning Space — where you get hands-on from day one, meet your cohort, and start building your creative and media confidence.

Here are the key experiential-learning opportunities you’ll experience in this dual degree:

First-year Journalism Bootcamp
A high-energy, practical bootcamp where you roll up your sleeves and start reporting, writing, and experimenting with storytelling in the Digital Learning Space. It’s also a great moment to bond with your cohort and step into the program feeling prepared and supported.

Fieldwork across journalism courses
You won’t just learn about journalism; you’ll practice it. Expect to get out into the world — interviewing, researching, gathering stories — and applying what you’ve learned in real environments.

Workshops and studios
Many of your courses include studio-style sessions where you learn essential skills like editing, filming, digital publishing, and producing content that feels industry-ready.

Industry placements and internships
Throughout your degree, you can take on internships with media organisations, businesses, communications teams, or agencies. These placements help you test out roles, build contacts, and see how your business and journalism training come together in practice.

Innovation and Entrepreneurship major option
If you decide to pursue this major, you’ll get hands-on experience through a placement or consulting project with a startup or commercial partner. You can even develop your own business ideas through UQ’s entrepreneurship community and support programs.

Global experience / exchange
The dual degree structure makes room for overseas study, so you can experience international business or media environments and broaden your professional outlook.

Progression & Future Opportunities

By completing this dual-degree, you’ll graduate with a versatile skill set that makes you attractive in both the business world and media industry. Many students go on to land meaningful roles that blend strategic thinking, communication skills, and leadership.

Here are some of the typical job roles you might explore:

Business manager or operations analyst
Content strategist or digital media manager
Journalist (print, broadcast, online)
Communications / public relations officer

Here’s what this means for you:

Support through UQ Careers & Employability: UQ has a dedicated Careers & Employability team that helps you from day one — through workshops, one-to-one advising, internships, and the UQ Employability Award, which you can build into your student experience.
Strong graduate employment record: Historically, UQ bachelor-degree graduates have achieved very high full-time employment rates soon after graduation.
Real-world industry exposure: As a journalism student, you’ll have access to UQ’s work-integrated learning programs — for example, field reporting courses and internships — helping you build a professional portfolio before you graduate.
Broad long-term value: Because this isn’t just a journalism degree but also a business degree, you’re not limiting yourself to just media. You gain accreditation and transferable skills that are valuable in many sectors — corporate communications, consultancy, agencies, management roles, and more.
Graduation outcomes: UQ journalism graduates are regularly employed in metropolitan and national newspapers, radio, television, news agencies, magazines, and increasingly in digital content roles, both in Australia and abroad.

Further Academic Progression:
After finishing this degree, you have a few solid academic pathways:

You could choose to specialize further by doing a master’s in journalism or communications, deepening your media skills or focussing on emerging digital media trends.
Alternatively, you might do a business-focused postgraduate (like an MBA or a master’s in management), which would leverage the business side of your undergraduate study.
If research appeals to you, there’s always the option of Honours or a research master’s in media studies, business management, or a related field at UQ, which could also set you up for a PhD later if you're interested in academic or high-level consultancy careers.