Bachelors of Business Management / Tourism, Hospitality and Event Management

4 Years On Campus Bachelors Program

University of Queensland

Program Overview

The Bachelor of Business Management / Tourism, Hospitality and Event Management at The University of Queensland is designed for students who want to develop strong leadership and management skills across global tourism, hospitality, and events industries. It is ideal for those who enjoy fast-paced, people-focused careers involving travel, customer experience, international business, and large-scale event planning.

This program blends core business knowledge with industry-specific learning, preparing you to manage organisations, design experiences, and lead teams in dynamic global sectors.

Curriculum structure:

Year 1:
In the first year, students build a strong foundation in business and management. Subjects such as Principles of Marketing, Introduction to Management, and Business Economics are studied alongside introductory tourism and hospitality concepts. The focus is on understanding how businesses operate and how the global tourism and events industries function.

Year 2:
In the second year, students move into more specialised tourism, hospitality, and event management study. Courses such as Tourism Systems, Hospitality Operations, and Event Planning Fundamentals introduce industry structures and service delivery. Learning becomes more applied through case studies and practical scenarios.

Year 3:
In the third year, students develop advanced knowledge in business strategy and industry practice. Subjects such as Strategic Management, Tourism Marketing, and Event Design and Delivery build leadership and decision-making skills. Students also begin engaging with real-world projects and industry-based learning.

Year 4:
In the final year, students complete advanced coursework and capstone experiences. Subjects such as Business Strategy, Tourism and Event Leadership, and an industry placement or capstone project allow students to apply their knowledge in professional settings. Graduates finish with strong practical and leadership skills ready for industry.

Focus areas (in a string): tourism management, hospitality management, event management, business strategy, marketing, customer experience, service operations, leadership, international business

Learning outcomes (in a string): develop leadership and management skills, design and deliver tourism and event experiences, apply business strategy in real-world contexts, analyse customer and market needs, manage hospitality operations, and work effectively in global business environments

Professional alignment (accreditation): The program aligns with industry standards in business, tourism, and hospitality management, with strong emphasis on work-integrated learning, internships, and practical industry projects.

Reputation (employability rankings): The University of Queensland is consistently ranked among the world’s leading universities and is highly regarded in business and hospitality-related fields, supporting strong graduate employability across tourism, hospitality, and events industries.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Queensland, students pursuing a Bachelor of Business Management or a Bachelor of Tourism, Hospitality and Event Management are immersed in a dynamic learning environment that emphasizes experiential learning. This approach ensures that you not only gain theoretical knowledge but also develop practical skills that are essential for success in the business world. With access to state-of-the-art facilities and resources, you will have the opportunity to engage in real-world projects, collaborate with peers, and apply your learning in meaningful ways.

Here are some of the key experiential learning opportunities available to you:

- Internships and Work Placements: Gain hands-on experience through industry placements that allow you to apply your classroom knowledge in real business settings.
- Group Projects: Collaborate with fellow students on projects that simulate real-world business challenges, enhancing your teamwork and problem-solving skills.
- Field Trips: Participate in excursions to local businesses and events, providing you with insights into industry practices and networking opportunities.
- Digital Tools and Software: Utilize industry-standard software such as Microsoft Excel, SPSS, and various project management tools to prepare you for the digital landscape of business.
- Research Laboratories: Access dedicated spaces for research and innovation, where you can work on projects that contribute to the field of business management and tourism.
- Libraries and Learning Resources: Benefit from extensive library resources, including access to databases, journals, and industry reports that support your studies.
- Industry Partnerships: Engage with leading organizations through partnerships that offer guest lectures, workshops, and networking events.

These experiential learning opportunities are designed to equip you with the skills and knowledge needed to thrive in your chosen career path. By participating in these activities, you will not only enhance your resume but also build a professional network that can be invaluable as you enter the workforce.

Embarking on this journey at UQ will set you on the path to a successful career in business management or tourism, hospitality, and event management. Don't miss out on the chance to apply!

Progression & Future Opportunities

Graduates of the Bachelor of Business Management and the Bachelor of Tourism, Hospitality and Event Management at the University of Queensland (UQ) are well-prepared to enter a dynamic job market. With a strong foundation in business principles and specialized knowledge in tourism and hospitality, students can pursue exciting careers in various sectors. Typical job roles include:

- Business Development Manager
- Event Coordinator
- Hospitality Manager
- Tourism Marketing Specialist

Here’s how UQ supports your journey to success:

- Career Services: UQ offers dedicated career services, including resume workshops, interview preparation, and networking events, to help you connect with potential employers.
- Employment Statistics: UQ boasts an impressive graduate employment rate of over 85%, with many graduates securing roles within months of completing their studies.
- Salary Figures: Graduates can expect competitive starting salaries, with average earnings around AUD 60,000 to AUD 70,000, depending on the role and industry.
- University–Industry Partnerships: UQ has strong ties with leading organizations in the tourism and hospitality sectors, providing students with valuable internship opportunities and real-world experience.
- Long-term Accreditation Value: The programs are accredited by relevant industry bodies, ensuring that your degree holds value in the job market for years to come.
- Graduation Outcomes: UQ graduates are recognized for their critical thinking, leadership skills, and practical experience, making them highly sought after by employers.

Further Academic Progression: After completing your degree, you have several options to continue your studies. You could pursue a Master’s degree in Business Administration (MBA) or a specialized Master’s in Tourism or Hospitality Management. Additionally, UQ offers pathways to research degrees, such as a PhD, allowing you to delve deeper into your area of interest and contribute to the field through academic research. This further education can enhance your career prospects and open doors to higher-level positions in the industry.

Choosing to study at UQ means investing in a future filled with opportunities and growth. Your journey starts here!