Bachelor of Sport Management/Bachelor of Business

4 Years On Campus Bachelors Program

Victoria University

Program Overview

The Bachelor of Sport Management/Bachelor of Business at Victoria University is perfect for students who want to turn their love of sport into a dynamic career while gaining solid business expertise. You’ll develop skills in planning, team management, player welfare, and event coordination, while also learning core business strategies to thrive in diverse industries.

Curriculum Structure:
Year 1: You’ll start by building foundational knowledge in both sport and business, exploring units like Introduction to Sport Management, Principles of Marketing, and Management Principles. This year is about understanding how businesses and sporting organisations operate and discovering your own interests through hands-on activities and group projects.

Year 2: You’ll dive deeper into specialist areas with courses such as Sport and Active Communities, Business Law, and Human Resource Management. Expect to develop practical leadership and planning skills while working on real-world case studies and projects that prepare you for professional challenges.

Year 3: This year focuses on applying your knowledge through units like Event Management, Sport Policy and Governance, and Accounting for Managers. You’ll gain experience in planning and executing programs, analysing policies, and managing budgets, often connecting with industry partners for practical insights.

Year 4: Your final year is designed for professional readiness, featuring work-integrated learning, capstone projects, and units like Strategic Management and Placement in Sport or Business. You’ll refine your leadership, strategic thinking, and problem-solving skills, graduating ready to step confidently into your career.

Focus Areas: Sport management, business strategy, event management, community programs, leadership.
Learning Outcomes: Professional readiness, strategic and ethical decision-making, leadership, business and sport integration, industry collaboration.
Professional Alignment (Accreditation): Work placements and partnerships with over 350 sporting and business organisations ensure your learning is industry-relevant and career-ready.
Reputation (Employability Rankings): VU is recognised globally for practical, career-focused education and ranks strongly in employability in QS and THE evaluations.

Experiential Learning (Research, Projects, Internships etc.)

At Victoria University, the Bachelor of Sport Management/Bachelor of Business is designed to immerse you in real-world experiences from day one. You’ll gain practical skills in sport and business management through hands-on learning, workshop-style classes, and industry-focused projects. VU’s award-winning Block Model® allows you to focus on one subject at a time, giving you the chance to dive deep into practical activities, collaborate closely with peers, and receive rapid feedback to strengthen your skills. The program also taps into VU’s extensive network of sporting and business partners, offering access to professional environments, specialized facilities, and cutting-edge tools that prepare you to step confidently into your career.

Here are some of the ways you’ll gain hands-on experience:

Work placements and internships with over 350 sporting, recreation, and business organisations, including AFL clubs, Melbourne Storm, Melbourne Rebels, Cricket Victoria, and the Victorian Institute of Sport.
Collaborative group projects that simulate real-world business and sport management challenges.
Field trips and industry site visits to observe and engage with professional sporting environments.
Access to specialized sports management and business workshops, labs, and learning hubs.
Exposure to software and digital tools used in sport administration, event planning, marketing, and management.
Career Development & Employability programs that help you develop professional networks and market your skills effectively.
Opportunities to participate in community programs, outdoor recreation leadership, and active sport initiatives through VU’s partnerships.

This combination of practical learning, industry connections, and immersive experiences ensures you graduate ready to lead in both sport and business arenas.

Progression & Future Opportunities

Graduates from the Bachelor of Sport Management/Bachelor of Business at Victoria University leave ready to take on dynamic roles in both the sport and business worlds. You could find yourself shaping the strategy of a community sports program, managing major events, or driving business operations in a corporate setting. Typical roles include Sport Manager, Event Coordinator, Policy Analyst, and Business Administrator.

Here’s what this means for you:

Career support: VU’s Career Development & Employability program helps you explore career directions, build professional skills, and learn how to market yourself effectively.
Work experience: You’ll gain hands-on experience through placements with over 350 sporting and community organisations, including AFL clubs, Melbourne Storm, Cricket Victoria, and the Victorian Institute of Sport.
Industry connections: VU has strong partnerships with peak sporting bodies, professional clubs, and community organisations, giving you direct access to networks and mentors in the field.
Graduate readiness: You’ll leave with a blend of practical experience and theoretical knowledge, equipped to lead initiatives, manage teams, and make ethical, socially responsible decisions in both sport and business contexts.

Further Academic Progression:
After completing this double degree, you can continue your studies with postgraduate opportunities at VU or elsewhere, such as a Master of Business Administration, Sport Management, or specialised leadership programs. These pathways can help deepen your expertise, expand your career options, and position you for senior leadership roles in sport, business, or community sectors.