Bachelors of Communication / Business

4 Years On Campus Bachelors Program

Griffith University Nathan Campus

Program Overview

The Bachelor of Communication/Bachelor of Business at Griffith University is a dynamic double degree designed for students who want to build creative communication skills alongside strong business knowledge. This program is ideal for students interested in media, digital content, branding, marketing, and business leadership, while gaining practical experience that prepares them for a wide range of industries.

Curriculum Structure

Year 1
In your first year, you’ll develop a strong foundation in both communication and business principles. You’ll explore subjects such as Foundations of Communication, Digital Media and Society, and The Purpose of Business, helping you understand how media shapes society and how organisations operate in today’s global environment.

Year 2
As you progress, you’ll begin building practical communication and analytical business skills. Through subjects like Media Writing, Content Creation, and Business Decision Making, you’ll learn how to create engaging content, communicate effectively across platforms, and solve real business challenges.

Year 3
In third year, you’ll start focusing on your chosen specialisations. Subjects such as Strategic Communication, Marketing Principles, and Consumer Behaviour will help you understand audience engagement, brand strategy, and how businesses connect with customers in competitive markets.

Year 4
Your final year is all about applying your knowledge in professional settings. Through advanced subjects like Professional Communication Practice, Business Strategy, and capstone projects, you’ll work on industry-focused challenges and graduate with practical experience and a career-ready skill set.

Focus Areas

Digital media, strategic communication, public relations, content creation, marketing, branding, consumer behaviour, business strategy, leadership, innovation

Learning Outcomes

Strong written and verbal communication skills, digital content creation, media production, strategic business thinking, audience analysis, problem-solving, teamwork, leadership, and professional industry experience

Professional Alignment (Accreditation)

The business component is designed in consultation with industry and aligns with professional standards relevant to selected business majors.

Reputation (Employability Rankings)

Griffith University is recognised for its strong industry connections, practical learning opportunities, internships, and graduate employability support, helping students transition confidently into professional careers.

Experiential Learning (Research, Projects, Internships etc.)

At Griffith University, the Bachelor of Communication/Bachelor of Business gives students the chance to apply what they learn in real industry settings throughout their degree. You’ll build practical skills in digital media, communication strategy, content development, and business decision-making while working on projects that reflect real workplace challenges. With access to professional learning spaces, industry engagement opportunities, and career-focused experiences, students graduate with both confidence and hands-on experience:

  • Work on industry-based projects that combine communication, media, and business knowledge.

  • Build a professional portfolio through practical assignments, campaign development, and content creation projects.

  • Gain access to internship and work-integrated learning opportunities with industry partners.

  • Participate in group projects, case studies, and business simulations that develop teamwork and problem-solving skills.

  • Learn using digital media tools and modern collaborative learning technologies throughout communication coursework.

  • Access BusinessPLUS, Griffith’s professional development program, offering mentoring, networking, and employability workshops.

  • Study in modern libraries, collaborative learning spaces, multimedia environments, and business learning facilities across Griffith campuses.

  • Explore opportunities for global experiences, study tours, and international learning initiatives depending on your chosen study path.

Progression & Future Opportunities

Graduates of the Bachelor of Communication/Bachelor of Business at Griffith University leave with a powerful mix of creative communication skills and commercial business knowledge, making them highly employable across a range of industries. This combination prepares students for exciting careers in media, marketing, corporate communications, and business strategy. Common career pathways include Marketing Manager, Public Relations Specialist, Digital Content Strategist, Brand Communications Officer, Business Development Executive, and Corporate Communications Consultant:

  • Career support services: Griffith supports students through dedicated career services including resume support, interview coaching, career planning, networking events, and access to employment opportunities through UniHub.

  • Professional development: Through BusinessPLUS, students can build leadership skills, connect with mentors, attend workshops, and participate in industry engagement activities that strengthen employability.

  • Industry partnerships: Students benefit from work-integrated learning opportunities, internships, industry projects, business simulations, and global learning experiences with Griffith’s industry partners.

  • Professional recognition: The business component is designed with industry input, and selected majors may align with professional industry standards and accreditation pathways.

  • Graduate outcomes: Students graduate with practical project experience, professional portfolios, industry exposure, and workplace-ready skills that support long-term career growth.

Further Academic Progression:
After completing this double degree, students can continue their studies through postgraduate programs at Griffith University. Depending on their career goals, graduates may progress into honours studies, specialised master’s degrees in business or communication, an MBA, or research-based programs to build expertise and move into senior leadership, consulting, entrepreneurship, or academic careers.

Program Key Stats

$37,000
$17,400

Febr Intake : 29th NovJuly Intake : 30th Apr


No
No

Eligibility Criteria

CCC
3.0
26
65

NA
NA
6.5
79
63

Additional Information & Requirements

Country Requirements

Career Options

  • Communication Officer
  • Public Relations Officer
  • Marketing and Communications Officer
  • Social Media Specialist
  • Content Writer
  • Brand Strategist
  • Copywriter
  • Media Producer
  • Digital Marketing Specialist
  • Market Research Analyst
  • Business Development Executive
  • Corporate Communications Consultant
  • Promotions Coordinator
  • Sponsorship Coordinator

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