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4 Years On Campus Bachelors Program
University of the Sunshine CoastThis double degree blends the art of communication with the science of business, perfect for students who want to tell stories that matter while understanding how businesses grow and succeed. You’ll gain practical skills in marketing, social media, and video production, alongside core business knowledge in management, economics, and strategy.
Curriculum Structure:
Year 1: You’ll start by exploring the fundamentals of both worlds — learning business essentials like Accounting Principles and Marketing Essentials, while also discovering the power of communication through courses like Introduction to Creative Entrepreneurship and Contemporary Communication Theory. It’s about building a foundation for confident, real-world problem solving.
Year 2: This year deepens your skills as you apply theory to practice. Business Law and Information Systems in Organisations give you insight into how companies operate, while Communication for the Creative Professional and Editing for Professionals refine your ability to craft messages that connect. Projects and class exercises let you experiment with creative campaigns and strategies.
Year 3: You’ll engage with the broader world through courses like Global Communication and Business, Governance and Society. Work Integrated Learning options let you gain hands-on experience, collaborating with real clients and experiencing life in an agency or corporate environment. Your major courses in areas like Marketing or Social Media allow you to focus on what excites you most.
Year 4: The final year is about polishing your expertise and stepping confidently into the workforce. You’ll take advanced business or communication projects, completing work placements or real-world projects that showcase your skills to potential employers. By now, you’ll be ready to launch a career that bridges creativity and business insight.
Focus Areas: Marketing, Social Media, Business Strategy, Communication Campaigns, Digital Media
Learning Outcomes: Confidently manage business projects, create impactful communications, work with clients, and adapt to evolving media and business landscapes
Professional Alignment (Accreditation): The business component is AACSB accredited, giving you international recognition and assurance that your degree meets top professional standards.
Reputation (Employability Rankings): UniSC consistently ranks among Australia’s top universities for graduate employability and teaching quality, recognized in global QS and Times Higher Education assessments.
If you’re looking for a degree that truly prepares you for the real world, the Bachelor of Business / Bachelor of Communication at UniSC is designed to do just that. From day one, you’ll be blending business fundamentals with hands-on communication skills, gaining experience in creating campaigns, developing briefs, and working with real clients. The program encourages learning by doing, so you’re not just studying theory — you’re stepping into practical roles that mirror the workplace. By the time you graduate, you’ll have a portfolio of projects and professional experience that gives you a clear edge in the job market:
Here’s how this program brings learning to life:
Develop and execute communication campaigns, gaining practical experience in real-world contexts
Collaborate with actual clients on projects, working as part of a professional agency-style team
Participate in Work Integrated Learning projects or placements to experience authentic workplace challenges
Engage in courses like “World of Work: Your Pathway to Employment” to connect studies directly with career readiness
Apply business concepts in areas such as marketing, management, economics, and international business through experiential exercises and projects
Graduates from this double degree step into the workforce with a rare combination of business insight and communication expertise, ready to make an impact across industries. Many find themselves thriving as advertising executives, content strategists, marketing coordinators, or public relations officers, equipped to handle both strategic decisions and creative campaigns.
Here’s what this means for you:
UniSC employability support: You can access the CareerHub for tailored career advice, work placements, and networking opportunities with industry professionals.
Work-integrated learning: Courses include real client projects and placements, giving you hands-on experience before you graduate.
Industry connections: The university has strong ties with media, marketing, and business organisations, helping you build your professional network while studying.
Accreditation and recognition: The business component is AACSB-accredited, meaning your degree is internationally recognised and respected in the business world.
Graduate outcomes: You’ll leave with practical skills in marketing, management, communication, and digital media — all highly sought-after in today’s job market.
Further Academic Progression:
After completing this double degree, you could deepen your expertise with postgraduate study in areas such as a Master of Business, Master of Communication, or specialised fields like Marketing, Digital Media, or Corporate Communication. UniSC offers clear pathways to these postgraduate programs, allowing you to expand your career options and aim for senior leadership roles or specialist positions in your chosen field.
International Baccalaureate (IB) Diploma: Successful completion with minimum score of 24 (minimum score of 4 in each of six subjects)Applicants with GCE A-Levels must achieve a minimum of 4 points based on an aggregate of 2–3 A Level subjects (or 4–6 AS Level subjects or a combination), with grades converted as A*=6, A=5, B=4, C=3, D=2, E=1, and AS Level results counted at half the A Level value.Prerequisites represent the minimum entry requirements that must be met for admission, while recommended prior study is optional but beneficial; subject requirements are based on Queensland senior subjects at Level 3 and 4 with a minimum grade of C, with equivalent subject details available in the official prerequisite guide.English language Requirement: IELTS: Overall score of 6.0 with minimum 5.5 in each subtest or TOEFL(iBT) Overall score of 76 with minimum score of 18 for writingIndia: Applicants must have completed CBSE or CISCE with at least 60% average in the best 4 academic subjects, or State Board examinations with at least 65% (70% for PSEB and HSEB) average across the best 4 academic subjects.India: The best 4 academic subjects exclude non-academic areas such as languages other than English, visual and performing arts, physical and health education, home science, general studies, work education, and internally assessed subjects, with universities reserving the right to exclude additional subjects if required.China: Senior High School Certificate - Minimum grade of 70%, or Gao Kao - 60%USA: Applicants must have completed a US High School Diploma with a minimum GPA of 3.0 on a 4.0 scale, or achieve a minimum SAT score of 1000, or a minimum ACT score of 20 (UniSC ACT Centre Code: 8173) in combination with successful completion of the US High School Diploma.Corporate Communications ExecutivePublic Relations ExecutiveCommunications CoordinatorInternal Communications ExecutiveMedia Relations ExecutiveMarketing Communications ExecutiveDigital Communications ExecutiveSocial Media ManagerContent Marketing ExecutiveContent StrategistBrand Communications ExecutiveCopywriterCorporate Affairs ExecutiveCommunity Engagement OfficerCustomer Communications ExecutiveEvent Communications CoordinatorPR CoordinatorPublic Affairs ExecutiveMedia Planning Executive
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