Bachelor of Business Majoring in Entrepreneurship

3 Years On Campus Bachelors Program

Swinburne University of Technology

Program Overview

The Bachelor of Business (Entrepreneurship) at Swinburne is a dynamic, hands-on degree for students who want to build ideas from scratch — whether you’re dreaming of launching your own startup or bringing innovation into an existing organization. You’ll learn the mindset, tools, and practical frameworks to spot real business opportunities, test them, and then scale them into ventures that matter.

Curriculum Structure

First Year
In your first year, you’ll establish a solid foundation in business fundamentals: accounting through Financial Information for Decision Making (ACC10007), economics with Economics for Business Decision Making (ECO10005), and marketing via Marketing and the Consumer Experience (MKT10009). Simultaneously, you’ll explore your entrepreneurial spirit with Creative Mindset and Entrepreneurship (BUS10015) — this is where you’ll begin learning how to spot opportunities, generate ideas, and think like an innovator.

Second Year
The second year really brings your entrepreneurial journey to life. You’ll dive into Lean Startup Fundamentals (ENT20006), where you learn to test ideas rapidly and build minimum viable products. In New Venture Funding (ENT20008), you’ll study how early-stage ventures raise capital, and Entrepreneurial Sandpit (ENT20009) gives you a simulated, practical playground to apply your learning — almost like a real startup lab, guided by industry mentors.

Third Year
By your final year, you’ll take your ideas into the real world. Units such as Entrepreneurship Launchpad (ENT30015) and Startup Ecosystems in Action (ENT30016) help you refine your business model, pitch to potential investors, and understand how different startup communities operate. Alongside this, you’ll also engage in a Business Consulting Project (BUS30032), working on a live brief for real organizations and gaining work-integrated learning experience that strengthens your resume.

Focus Areas:
Start-up creation, innovation strategy, design thinking, funding & pitching, social entrepreneurship

Learning Outcomes:
Develop opportunity recognition, validate ideas, build business models, secure funding, and grow scalable ventures

Professional Alignment (Accreditation):
This degree is AACSB-accredited, meaning it meets globally respected standards in business education. That gives you confidence: you’re not just learning theory, but building skills that matter to employers and investors alike.

Reputation (Employability Rankings):
Swinburne’s business school is ranked in the top 5% of business schools worldwide, and the university is known for strong graduate salaries and industry-focused support. That means when you graduate, you’re not just ready to launch a venture — you’re well-placed to land a role or build a business backed by credibility.

Experiential Learning (Research, Projects, Internships etc.)

That’s a great course to be looking at. The Bachelor of Business, majoring in Entrepreneurship at Swinburne is very much about learning by doing — not just hearing lectures about business ideas, but actually building them. From early on, you’ll work on real startup models, use tools like the Business Model Canvas, and learn to design, pitch, and test your ideas. Plus, you’ll get exposure to funding, customer-validation, and strategic planning — everything you need to turn an idea into a viable venture.

Here are the hands-on experiences you’ll really benefit from in this program:

Work Integrated Learning (WIL): You’re guaranteed real industry exposure through placements, internships, or project-based work, which adds serious credibility to your CV.
Entrepreneurial Launchpad (ENT30015): In this unit, you refine your startup ideas or work on real-world, industry-connected projects. You write an information memorandum and pitch to a real investment panel made up of entrepreneurs and investors. You’ll also tap into the Swinburne entrepreneurial ecosystem, including the Innovation Studio, and build networks that stay with you beyond graduation.
Lean Startup Fundamentals (ENT20006): Learn to test, validate, and iterate your business ideas quickly — the lean way.
New Venture Funding (ENT20008): Understand how to raise capital: how to present your case for funding, what investors look for, and how to structure a deal.
Startup Ecosystems in Action (ENT30016): Study how different startup ecosystems work and how to plug into these networks — very useful for both local and global business-building.
Technology Commercialisation (ENT10006): Learn how to take an innovative idea (especially tech-based) and transform it into a commercial product or service.
Opportunity Recognition (ENT10005): This is about spotting and evaluating business opportunities — using design thinking and entrepreneurship theory to go from a vague idea to a validated concept.
Business for Sustainability, Social Change & Impact (BUS10014): Explore how business can be used as a force for good. This isn’t just about profit — it’s about purpose, social entrepreneurship, and creating value that matters.

Progression & Future Opportunities

If you choose to do the Bachelor of Business, majoring in Entrepreneurship at Swinburne, you’ll be in a great position to step confidently into your future, whether that’s launching your own venture or joining a forward-thinking company. Graduates often take on roles like entrepreneur / business owner, venture capital analyst, change manager, market researcher, or product manager, so there’s a wide range of directions you can go in.

Here’s what this means for you:

Real-world experience built in: Swinburne guarantees work-integrated learning as part of all bachelor degrees — this could be via placements, internships, or industry-linked projects, so you’ll be applying what you learn as you study.
Innovation support & networking: You’ll have access to Swinburne’s Innovation Studio and the Entrepreneurs Club, where you can pitch your ideas, get feedback from industry, and even join accelerator programs such as their annual Venture Cup.
Strong business school credentials: The business school is in the top 5% globally, and the Bachelor of Business has AACSB accreditation — a big signal to employers that your education meets a high standard.
Flexible, future-proof major: Courses teach design thinking, pitching, fundraising, building business models, and more — plus, you can pair your major with minors in Computer Science, FinTech, Analytics or Information Systems to stay ahead in a digital world.
Career-ready skills built-in: You’ll learn to recognise opportunities, evaluate them, build teams, source funding, and more — core entrepreneurial mindsets that are valuable far beyond “just startups.”
Ethical and sustainable focus: Swinburne emphasizes ethical business and social ventures, helping you build a business not just for profit but also positive impact.

Further Academic Progression:
If after your bachelor’s you decide you want to go deeper, you have several strong paths forward: you could enrol in Swinburne’s Graduate Certificate or Graduate Diploma in Entrepreneurship, or aim for their Master of Entrepreneurship and Innovation, offered by the Australian Graduate School of Entrepreneurship. These programs are very practical and industry-aligned, and they’ll help you refine your venture, scale a business, or even work as a corporate innovator.

In short: this degree gives you both the mindset and the muscle to turn ideas into reality — backed by a top-tier business school, real work experience, and options to keep growing academically or commercially.