Bachelor of Business, Bachelor of Media Communication

4 Years On Campus Bachelors Program

Monash University

Program Overview

Program overview:
The Bachelor of Business and Bachelor of Media Communication at Monash University offers a unique combination of practical business knowledge and creative communication skills. It’s ideal if you’re interested in shaping or working in both business and media environments. This program is perfect for students who enjoy strategic business thinking—covering areas like marketing, management, and finance—while also exploring creative communication through media, digital content, and storytelling. You’ll gain the flexibility to move seamlessly between these two worlds.

Curriculum structure:
Year 1: You’ll start by building a solid foundation in core business areas such as financial accounting and business law, while also diving into media and communication topics like media challenges and digital-era communication. This first year gives you a well-rounded understanding of both business and media from the very beginning.

Year 2: You’ll deepen your business knowledge with units in finance, microeconomics, and business statistics. At the same time, you’ll continue developing your media skills through hands-on labs and specialist communication courses. This is also the year you start selecting specialisations, helping you focus on the areas that interest you most.

Years 3 & 4: In your later years, you’ll expand on your chosen business major and media communication specialisation. You’ll have the chance to undertake capstone projects, internships, or even international experiences. For example, in Year 4 you might complete a major business unit alongside a capstone consulting project or a specialist media elective.

Focus areas:

Business strategy and operations
Media communication and digital content
Leadership and change in organisations

Learning outcomes:
Graduates from this program will be able to:

Apply business analysis and management tools in real-world contexts
Create and critique media content across digital and traditional platforms
Collaborate effectively across business and media teams
Adapt their thinking to meet future communication and business challenges

Professional alignment (accreditation):
The business component is accredited by relevant Australian professional bodies through Monash Business School, depending on the major you select.

Reputation (employability rankings):
Monash University is ranked 36th in the 2026 QS World University Rankings, reflecting its strong global reputation and the employability of its graduates.

Experiential Learning (Research, Projects, Internships etc.)

If you’re thinking about taking your education to the next level and want a degree that goes beyond just theory, the Bachelor of Business and Bachelor of Media Communication at Monash University could be a perfect fit. This double degree isn’t just about learning concepts — it’s about getting real-world skills you can use straight away. You’ll work with actual business tools and media technology, collaborate on team projects, create media content, analyze business data, and build a portfolio that will impress future employers. In other words, it’s a program that doesn’t just tell you what to do — it shows you how to do it.

Here’s how you’ll gain practical experience, and what facilities and opportunities you can make the most of:

A strong mix of business and media skills: You’ll develop a solid foundation in business — covering areas like management, marketing, economics, statistics — while also building practical communication skills in writing, visual design, and audio. This combination prepares you for the challenges of modern media and business environments.
Professional-grade media facilities: On the media side, you’ll have access to industry-standard equipment, editing suites, radio and television studios. The Monash Media Lab, for example, lets you work with the same tools used by professionals around the world.
Collaboration and teamwork: Because this is a double degree, you’ll often work in groups, taking on projects from start to finish. Through leadership and teamwork-focused units, you’ll learn how to manage projects, communicate effectively, and solve problems as part of a team.

Specific experiential learning opportunities include:

Hands-on media production: Work directly in radio, television, and editing studios, using professional-level audio-visual equipment to create real media projects.
Team-based projects: Collaborate with peers to bring media and business concepts to life, from brainstorming ideas to delivering the final product.
Business tools and analytics: Gain practical experience with business strategy, marketing, economics, law, and analytics tools, giving you skills that are highly relevant in today’s job market.
Portfolio creation: Build a professional portfolio of media and communication work that you can show to potential employers.
Flexibility through majors: Choose from a variety of business and media communication majors, so you can tailor the degree to your personal interests and career goals.
Campus and library resources: Take advantage of Monash’s libraries, research facilities, and learning resources to support your studies and practical projects.

Progression & Future Opportunities

If you complete the Bachelor of Business & Bachelor of Media Communication at Monash University (B2028), you’ll be ready to kick-start an exciting career that combines business insight with creative media skills. You might find yourself working as a Marketing Manager, Media Planner, Communications Consultant, or Brand Strategist—opening doors in corporate, creative, and digital industries.

Here’s how the program supports your progression and future opportunities:

University services to help you get employed:
Monash offers dedicated career support, including workshops to make you job-ready, assistance with internships, and guidance for building a strong portfolio if you’re focusing on media communication.

Employment stats and salary potential:
While this specific degree doesn’t publish starting salary figures, Monash reports that around 82% of its recent undergraduate graduates secure full-time employment.

University-industry partnerships:
Monash actively connects students with industry. In 2024 alone, students participated in over 28,000 industry experiences. The university also partners with major organisations like Moderna and Tata Steel, showing the strong real-world connections students can tap into.

Long-term value of your qualifications:
This double degree gives you two qualifications: a broad foundation in business and specialised knowledge in media communication. Employers value these interdisciplinary skills, and your degree will open doors across a wide range of industries.

Graduation outcomes:
You’ll gain solid business knowledge in areas like finance, management, and analytics, alongside communication expertise in writing, visuals, and audio. This combination allows you to act as a bridge between business teams and creative or media functions, giving you versatile and transferable skills that are in demand across multiple sectors.

Further academic progression:
After completing this degree, you could continue your studies with a Master’s, such as the Master of Communications and Media Studies at Monash, designed for graduates looking to deepen their expertise in strategic communication, media policy, and leadership.