Bachelor of Business / Creative Industries

4 Years On Campus Bachelors Program

University of the Sunshine Coast

Program Overview

This double degree blends creativity with practical business skills, giving you the freedom to explore both worlds. You’ll learn how to navigate management, marketing, and communication while honing your creative talents in areas like music, creative writing, and screen media, preparing you for a dynamic career in today’s creative and digital industries.

Curriculum Structure:
Year 1: You’ll start by building a strong foundation in both business and creative fields. Courses like Accounting Principles, Marketing Essentials, and Introduction to Creative Industries introduce you to essential skills, while Creative Production and Playing with Words let you experiment and begin your professional portfolio.

Year 2: This year deepens your understanding and practical know-how. You’ll explore Business Law to understand the legal side of enterprise, while Screen and Media Industries and Performance 1 develop your technical and creative abilities. Group projects and workshops help you learn to collaborate and problem-solve.

Year 3: You’ll start focusing on your majors, choosing advanced business courses such as Human Resource Management or Marketing, alongside creative specialisations like Creative Writing and Publishing or Music. You’ll undertake hands-on projects that simulate real-world industry experiences, building your portfolio and professional network.

Year 4: The final year is about applying your skills in real-world settings. Through Work Integrated Learning Projects or Placements, you gain professional experience, while courses like Business, Governance and Society and MICE Industry Events prepare you for leadership roles. By the end, you’ll have a polished portfolio and industry-ready skills.

Focus Areas: Management, Marketing, Communication, Creative Writing, Music, Screen Media, Fashion, Digital Industries

Learning Outcomes: Professional business acumen, creative portfolio development, teamwork, critical thinking, problem-solving, and industry-ready skills

Professional Alignment (Accreditation): This program is AACSB accredited, giving you internationally recognized business qualifications that open doors globally.

Reputation (Employability Rankings): UniSC is highly regarded for its business programs, holding strong positions in QS and Times Higher Education rankings, which reflects the employability and readiness of its graduates.

Experiential Learning (Research, Projects, Internships etc.)

If you’re looking for a degree that truly blends creativity with practical business skills, this double degree at UniSC is built for hands-on learning and career-ready experiences. From the start, you’ll engage with real-world projects in creative writing, music, screen media, and business, while also developing essential management, marketing, and communication skills. The program puts a strong focus on professional practice, letting you build a portfolio, gain industry experience, and expand your network through internships and work placements. It’s all designed so that by the time you graduate, you’re not just ready to enter the workforce — you’re ready to make an impact.

Here are the key experiential learning opportunities you can take part in:

Work Integrated Learning Projects and Placements, giving you direct experience in professional environments
Internships across business and creative industries to build practical skills and networks
Hands-on creative production courses in music, screen, media, and creative writing
Event management experience through courses like Running Meetings, Incentives, Conventions, and Exhibitions (M.I.C.E)
Portfolio development to showcase your creative and technical capabilities to employers

Progression & Future Opportunities

Graduating with the Bachelor of Business / Bachelor of Creative Industries from UniSC opens doors to a wide range of career paths where creativity meets business smarts. You could find yourself shaping brand strategies as a marketing coordinator, leading teams as a business manager, producing content as a writer or publisher, or guiding creative projects as a creative director.

Here’s what this means for you:

UniSC Employability Support: You’ll benefit from dedicated career services, internships, and work-integrated learning placements that connect you directly with industry professionals.
University–Industry Partnerships: Strong connections with creative and digital industry organisations provide networking and real-world experience opportunities.
Accreditation Value: The business component is AACSB accredited, giving your degree international recognition and credibility in business circles.
Graduation Outcomes: You’ll leave with practical skills, a professional portfolio, and workplace-ready experience, making you highly competitive for a variety of roles.

Further Academic Progression:
After completing this double degree, you could continue your studies with postgraduate pathways at UniSC, such as a Master of Business, Master of Marketing, or specialised creative industry programs. This allows you to deepen expertise in business strategy or your creative field, setting you up for leadership roles or entrepreneurial ventures.