Bachelor of Business (Marketing)

3 Years On Campus Bachelors Program

University of Wollongong

Program Overview

This program gives you a solid foundation across all the key areas of business — accounting, finance, management, marketing, and more — before letting you specialise in marketing. You’ll explore consumer behaviour, communications, brand strategy, and creative marketing approaches. It’s perfect for someone who’s curious, enjoys working with people, and wants to combine analytical thinking with creative flair.

Curriculum Structure

Year 1
In your first year, you’ll get a broad overview of the business world. You’ll study subjects such as Accounting for Decision Making, Economic Essentials for Business, Introductory Principles of Finance, Introduction to Management, and Marketing Principles. This foundation gives you the chance to explore different business areas and figure out if marketing — or another major — is the right fit for you.

Year 2
Your second year is where you start to specialise. You’ll dive deeper into marketing concepts like Consumer Behaviour and may choose electives in communications or market research. You’ll also continue building your core business skills, sharpening your analytical thinking and strategic decision-making.

Year 3
In your final year, you’ll bring everything together in a capstone subject, where you tackle a real-world business problem, often collaborating with students from other majors. You’ll also have the option to complete an internship, giving you hands-on experience and academic credit at the same time.

Focus Areas

Understanding consumer behaviour and market research
Strategic marketing communications
Brand development and advertising
Making data-driven marketing decisions

Learning Outcomes

By the end of this degree, you will be able to:

Understand core business functions like accounting, finance, management, and marketing
Analyse business challenges in both local and global contexts
Communicate effectively, both in writing and verbally
Work collaboratively in teams toward shared goals
Make responsible, informed business decisions
Use relevant business technologies confidently
Demonstrate independent learning and problem-solving skills

Professional Alignment (Accreditation)

The Business School meets some of the highest global standards for business education, ensuring your degree is respected by employers. Graduates in marketing may also be eligible for professional membership with organisations such as:

Australian Marketing Institute (AMI)
Australian Market & Social Research Society (AMSRS)
The Communication Council (TCC)

Reputation & Employability

UOW’s business students have the chance to participate in a Business Internship Program, working with well-known companies like KPMG, NAB, Mercer, and Accor. This gives you real-world experience and helps you build valuable professional connections.

Graduates leave with strong employability and often enjoy higher earning potential compared to those who finish only Year 12.

Why this degree could be right for you
If you love understanding how people make decisions, enjoy creativity, and want a strong grounding in business fundamentals, this major is a great fit. With hands-on projects, internships, and a capstone experience, you won’t just learn theory — you’ll apply it. Combined with UOW’s accreditation and industry links, your degree will be respected and give you a strong start to your career.

Experiential Learning (Research, Projects, Internships etc.)

At UOW, the Bachelor of Business goes beyond textbooks and lectures — it’s designed to truly prepare you for the real world. Throughout your degree, you’ll develop practical skills that let you apply classroom concepts directly in real business settings. You’ll tackle genuine industry challenges, reflect on your growth, and build a professional network to support your future career. The program leverages UOW’s dedicated business-school resources, including the Business Internship Program, and offers opportunities to connect with both local and global industries through structured placements. In your final year, you’ll take part in cross-disciplinary capstone projects, collaborating with peers from different business areas and applying your knowledge in realistic, hands-on scenarios.

Here are some of the ways you’ll gain practical experience:

Business Internship (BUS 395): You can undertake a 20-day for-credit internship, either sourced through UOW’s Business Internship team or independently, working with real organisations in your chosen major.

Capstone Project: In your final year, you’ll participate in a capstone subject where you and your team tackle a real-world business challenge, integrating knowledge across different business domains.

Combined Study-Abroad + Internship Option: For students studying abroad, there’s a subject (COMM390 Commerce Internship) that allows you to gain international work experience, applying business theory directly in a real company setting.

Industry Connections: The business school helps you connect with professional firms such as KPMG, NAB, Mercer, and Accor Hotels, giving you access to UOW’s strong internship and career-ready network.

Entrepreneurship & Innovation: You can also get involved with iAccelerate, UOW’s start-up accelerator, where students, social enterprises, and scaleups come together to bring business ideas to life.

Progression & Future Opportunities

Graduates of UOW’s Bachelor of Business (Human Resource Management) leave ready to make an impact, equipped with practical skills, industry-relevant knowledge, and strong career prospects. The program prepares students to confidently step into professional roles, offering real-world business experience and opportunities to build meaningful connections within the industry. Employers value the hands-on experience, problem-solving abilities, and leadership potential that UOW graduates bring to the workplace.

Typical job roles:
Graduates often step into roles such as Human Resource Officer, Recruitment Consultant, Training and Development Coordinator, or Employee Relations Advisor.

Detailed insights:

University support services:
UOW’s Career Development Centre provides internships, mentoring programs, career workshops, and personalized guidance to help students secure meaningful employment and kickstart their careers.

Employment outcomes:
Graduates are well-prepared for high-demand HR roles, with strong employability rates and recognition in the industry for their practical skills and expertise.

Industry partnerships:
UOW works closely with leading organisations across various sectors, offering students opportunities for networking, workplace projects, and internships that give them hands-on experience and insight into real-world business challenges.

Accreditation and professional recognition:
The program aligns with professional HR standards, giving graduates credibility in the field and a pathway to membership with recognised HR bodies.

Graduate opportunities:
Beyond immediate employment, graduates can pursue leadership roles, contribute to organisational development, or even explore entrepreneurial ventures in HR consulting or business management.

Further academic progression:
Students can continue their studies through honours programs, postgraduate coursework, or specialised master’s degrees in human resource management, business leadership, or related fields. These pathways open doors to senior management roles or academic research careers.