Bachelor of Business majoring in Innovation, Entrepreneurship and Strategy

3 Years On Campus Bachelors Program

University of Adelaide

Program Overview

The Bachelor of Business (Innovation, Entrepreneurship and Strategy) at Adelaide is a flexible, future-focused degree designed for thinkers, creators, and doers. Perfect if you dream of launching your own venture, working in innovative teams, or shaping creative strategies, this program teaches essential business skills — from marketing and accounting to strategy and law — while helping you develop the mindset to turn ideas into real-world impact.

Curriculum Structure

Year 1
Your first year lays the foundation. You’ll explore core business concepts like Accounting for Decision Makers, Business Law, and Management, Organisations and Leadership, alongside Principles of Economics. You’ll also dive into Marketing Principles and, importantly for aspiring entrepreneurs, Entrepreneurial Concepts and Mindsets — giving you a clear picture of how businesses work and what it means to think like a creator.

Year 2
In your second year, it’s time to get creative and innovative. You’ll explore Emerging Technologies, Data and Business Analytics, and Negotiation, Conflict Management and Resolution. Courses like Design Thinking: Problems to Practice, Business Lifecycles, and Innovation and Creativity will sharpen your ability to reframe challenges, generate solutions, and understand how businesses evolve. Plus, Creating New Ventures gives you hands-on experience imagining and starting your own business or startup concept.

Year 3
In your final year, learning becomes highly practical and strategic. You’ll tackle Enterprise Design and Value Creation, shaping business models that deliver real value, and Strategic Management, helping you think big-picture and lead effectively. The highlight is the signature eChallenge — an accelerator-style program where you can pitch ideas, build prototypes, and connect with industry professionals, turning your concepts into tangible outcomes.

Focus Areas
Innovation, entrepreneurship, strategy, business fundamentals, creative thinking

Learning Outcomes
By the end of the degree, you’ll have a strong business foundation, an entrepreneurial mindset, creative problem-solving skills, and the ability to conceptualize, design, and launch new ventures.

Career Pathways
This degree prepares you for real-world careers — whether you want to start your own business, join a dynamic company as a project or innovation manager, or take on roles in business development, consulting, or family-business leadership.

Reputation & Employability
Offered by a globally respected university, this program combines solid academic business training with hands-on innovation experience. Many graduates go on to become entrepreneurs, strategists, or innovation leaders, benefiting from a network that values creativity, modern business thinking, and real-world impact.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Business (Innovation, Entrepreneurship and Strategy) at the University of Adelaide is all about learning by doing. This isn’t just theory — it’s about developing real business skills that prepare you to launch your own ventures or drive innovation in established companies. From the very first day, you’ll be immersed in hands-on learning that reflects the real world of business: brainstorming, designing, testing, pitching, and collaborating — not just reading about it.

You’ll learn in modern, purpose-built spaces across campus, from contemporary lecture theatres to flexible work-style areas, all supported by cutting-edge technology and extensive library resources. What really sets this program apart is its focus on applied projects and strong links with industry and the startup ecosystem.

Here’s how you’ll get practical experience:

Entrepreneurship, Commercialisation and Innovation Centre (ECIC): Work alongside mentors, tap into innovation networks, and even build ventures under expert guidance.
Australian eChallenge & Tech eChallenge: These accelerator-style programs take you from idea to prototype, letting you create value propositions, collaborate with peers, and pitch to real industry investors.
Real-world projects & case studies: Apply strategic frameworks to entrepreneurial ecosystems in courses like Innovation Strategy and Systems, or develop your creativity and business model skills in general units.
Internships & placements: Courses like Business Internship 30 Days give you the chance to work in real organisations, gain professional experience, and build your workplace confidence before graduation.
Modern learning facilities: Enjoy collaborative spaces, workshops, and lecture theatres that simulate real business environments, all backed by technology and library resources.

If you’re someone who learns best by doing, who wants to turn ideas into real projects, collaborate with people, and start building your network long before graduation, this program is designed for you.

Progression & Future Opportunities

Progression & Future Opportunities

Graduating from this program gives you more than just business‑knowledge: you leave with a creative, entrepreneurial mindset, plus practical tools to spot opportunities, build ventures, or lead strategic change. Many alumni step into meaningful roles right away — whether in startups, established companies, or their own enterprises.

Typical job roles for graduates include:

Business consultant or strategist
Entrepreneur, startup founder or business owner
Project innovation / commercialisation manager
Franchise‑development manager or future family‑business leader

Here’s what this means for you:

Strong employability support: University of Adelaide offers workplace placements and internships, mentoring by industry professionals, and career advice services — giving you real‑world exposure, networks and a smoother transition into the workforce.
Industry‑engaged curriculum & experience: Through initiatives like the “Australian eChallenge” (or “Tech eChallenge”), you can build and pitch your own business ideas, prototype ventures, and engage with industry panels — giving you hands‑on entrepreneurial experience before you even graduate.
Reputation & accreditation value: The business school is part of an internationally recognized institution known for entrepreneurship education. That external credibility can add weight to your resume for employers or future partners.
Versatile and future‑ready skill set: You’ll graduate not just with theoretical business knowledge (accounting, marketing, corporate law, strategy) but also with “power skills” like creative problem solving, resilience, agility, cross‑cultural communication and strategic thinking — all increasingly in demand in a rapidly changing global job market.
Flexibility in career direction: Whether you want to launch your own business, join a startup, or work in corporate strategy, consulting, or innovation management — this degree keeps those doors open.

Further Academic Progression:
If after your bachelor’s you decide you want to deepen your expertise, you could explore postgraduate options within University of Adelaide or elsewhere — for example, master’s programs focusing on business innovation, leadership, entrepreneurship, or related domains. The skills and foundational business understanding you gain from this degree would give you a solid base for graduate study, and your exposure to real-world business challenges during undergrad will help you enter postgraduate studies with maturity and clarity about what you want from your future career.