Bachelor of Business(Marketing)

3 Years On Campus Bachelors Program

Australian Catholic University

Program Overview

The Bachelor of Business (Marketing) at ACU equips students with the knowledge and practical skills to understand consumer behaviour, build effective marketing strategies, and create value for organisations in competitive markets. Offered at Melbourne (Victoria), North Sydney (New South Wales), and Brisbane (Queensland) campuses, this degree is ideal for students who are interested in business, branding, digital communication, and customer engagement in a rapidly evolving global marketplace.

Curriculum Structure

Year 1:
In the first year, students establish a strong business foundation through subjects such as Managing People and Organisations, Accounting for Decision Making, and Marketing Fundamentals. These units introduce key business concepts while helping students understand how organisations operate and how marketing contributes to business success.

Year 2:
The second year focuses on developing marketing-specific expertise through units such as Consumer Behaviour, Marketing Communications, and Marketing Research. Students learn how consumers make purchasing decisions, how brands communicate effectively with target audiences, and how market data is used to support strategic decision-making.

Year 3:
In the final year, students apply their knowledge to advanced marketing challenges through units including Strategic Marketing, Digital Marketing, and International Marketing. The curriculum emphasises practical problem-solving, strategic planning, and the development of industry-ready skills that prepare graduates for professional marketing careers.

Focus Areas:

Consumer behaviour, digital marketing, strategic marketing, marketing communications, international marketing, market research, branding, business management.

Learning Outcomes:

Develop effective marketing strategies, analyse consumer and market data, apply digital marketing techniques, communicate business solutions professionally, evaluate marketing performance, and make ethical business decisions in local and global contexts.

Professional Alignment (Accreditation):

The business programs at Australian Catholic University are accredited by AACSB International, placing ACU among a select group of business schools worldwide recognised for excellence in business education.

Reputation (Employability Rankings):

ACU consistently performs strongly for graduate employment outcomes in Australia, with graduates benefiting from industry-focused learning, practical experience opportunities, and strong employer engagement. The university is also ranked among the world's leading young universities and is recognised globally in major rankings including QS.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Business (Marketing) at Australian Catholic University is designed to ensure students graduate with practical industry experience, not just theoretical knowledge. Throughout the degree, students apply marketing concepts to real-world business challenges, engage with community and industry partners, and develop professional skills through ACU's Future Ready employability program. Marketing students also learn to work with contemporary digital technologies while building expertise in consumer behaviour, branding, market analysis, and business strategy.

This strong emphasis on hands-on learning is supported through a range of practical experiences and facilities:

Work Integrated Learning (WIL): Complete 105 hours of professional placement with an organisation related to your area of study, allowing you to apply marketing knowledge in a real workplace environment.
Community Engagement Experience: Undertake 35–70 hours of community engagement with not-for-profit organisations, developing practical business and marketing skills while contributing to social impact initiatives.
Future Ready Employability Program: Embedded throughout the degree to progressively build professional skills, industry networks, workplace readiness, and career confidence.
Industry-Based Projects: Work on authentic business scenarios that require strategic thinking, marketing planning, consumer analysis, and communication solutions aligned with industry expectations.
Digital Marketing Technologies: The marketing major incorporates the use of cutting-edge digital technologies to analyse trends, identify market opportunities, and develop effective marketing strategies.
Microsoft Certifications: Industry-recognised Microsoft certifications are embedded within ACU business programs, helping students strengthen their digital and workplace technology skills.
Peter Faber Business School Professional Experience Program: Gain exposure to corporate, government, and not-for-profit organisations through structured professional experience opportunities and industry engagement activities.
Networking and Industry Events: Students can connect with business leaders, guest speakers, and industry professionals through networking events organised by the Faculty of Law and Business.
ACU Library Services: Access extensive business, marketing, market research, and digital resources, including academic databases, collaborative study spaces, and learning support services across ACU campuses.

Progression & Future Opportunities

Graduates of the Bachelor of Business (Marketing) at Australian Catholic University develop the practical marketing, communication, and business skills needed to thrive in a competitive global marketplace. Through a combination of strategic thinking, consumer insight, and digital marketing expertise, graduates are prepared to help organisations build strong brands and meaningful customer relationships. Typical career pathways include: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, and Market Research Analyst.

Careers support: ACU Career Development Service provides career coaching, employability workshops, resume and interview support, mentoring opportunities, internship guidance, and access to employer networking events to help students transition successfully into the workforce.
Employment stats & salary: Marketing and business graduates in Australia typically achieve a median full-time salary of approximately AUD 65,000–75,000 during the early stages of their careers, with strong earning potential as they progress into senior marketing and management positions.
University–industry partnerships: ACU maintains strong relationships with industry, business organisations, community partners, and employers, providing students with opportunities for professional experience, industry projects, and practical workplace learning.
Long-term accreditation value: ACU's business programs are informed by industry needs and contemporary business practices, ensuring graduates possess relevant skills that remain valuable across a broad range of industries and global employment markets.
Graduation outcomes: Graduates work across corporate marketing teams, advertising agencies, digital media organisations, government departments, not-for-profit organisations, and consulting firms, with opportunities to advance into leadership and strategic management roles.

Further Academic Progression:
After completing this degree, graduates can pursue postgraduate study through programs such as a Master of Business Administration (MBA), Master of Marketing, Master of Business Analytics, or other specialised master's degrees in management, digital marketing, and international business, supporting continued professional development and career advancement.