Bachelor of Commerce(Marketing)

3 Years On Campus Bachelors Program

Australian Catholic University

Program Overview

The Bachelor of Commerce (Marketing) at Australian Catholic University is designed to develop industry-ready marketing professionals with strong skills in consumer behaviour, digital marketing, branding, and strategic business communication. It is ideal for students who want a career in business, advertising, media, or digital marketing and are interested in understanding how organisations build value and connect with customers.
Campus locations: North Sydney (NSW), Melbourne (VIC), Brisbane (QLD), and Ballarat (VIC), Australia.

Curriculum Structure

Year 1:
In the first year, students build a strong foundation in core business principles and introductory marketing concepts. Units such as Principles of Marketing, Business Analytics, and Introduction to Management help students understand how organisations operate and how marketing supports business growth. This stage focuses on developing communication, analytical thinking, and basic marketing knowledge.

Year 2:
In the second year, students move into more specialised marketing study with a focus on understanding consumers and market dynamics. Subjects such as Consumer Behaviour, Digital Marketing, and Market Research develop skills in analysing customer needs, designing marketing campaigns, and using data to support business decisions.

Year 3:
In the final year, students focus on advanced marketing strategy and professional application. Units such as Strategic Marketing Management, Brand Management, and Integrated Marketing Communications prepare students to design full-scale marketing strategies and solve real-world business challenges through capstone or industry-linked projects.

Focus Areas:

Digital marketing, consumer behaviour, brand management, marketing analytics, strategic communication, and market research.

Learning Outcomes:

Graduates will be able to analyse market trends, develop and implement marketing strategies, evaluate consumer behaviour, and apply digital tools to solve complex business problems in professional marketing environments.

Professional Alignment (Accreditation):

The program is aligned with industry expectations and designed in consultation with business stakeholders to ensure graduates develop practical, job-ready marketing and business skills relevant to modern workplaces.

Reputation (Employability Rankings):

Australian Catholic University is recognised globally in the QS World University Rankings, reflecting strong teaching quality, graduate employability, and international academic reputation.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Commerce (Marketing) at Australian Catholic University gain practical, career-focused experience by applying marketing theory directly to real business contexts. Learning is strongly industry-connected, with students developing skills in digital marketing, consumer analysis, and campaign planning through hands-on projects, case studies, and collaborative assignments. The program is designed to ensure graduates are confident using modern marketing tools and workplace-ready from day one.

A key feature of the learning experience is exposure to real-world business challenges through structured work-integrated learning, where students engage with industry partners, develop marketing solutions, and build professional communication skills in team-based environments:

Work Integrated Learning (WIL) opportunities: Students complete industry-linked projects and practical assessments that connect classroom learning with real business environments
Digital marketing tools and analytics exposure: Training in contemporary marketing platforms, data interpretation, and campaign development tools used in modern industry practice
Group-based marketing projects: Collaborative assignments simulating real agency and corporate marketing teams, including campaign design and strategy development
Internship and industry engagement opportunities: Optional or embedded professional experiences with organisations across business, not-for-profit, and commercial sectors
Learning facilities and libraries: Access to ACU’s modern campus learning spaces, including digital learning environments, collaborative study areas, and extensive business and research library resources
Case-based and applied learning model: Real business case studies integrated into units such as marketing strategy, consumer behaviour, and digital communications

These learning experiences are supported by ACU’s commitment to practical, values-driven education and strong industry engagement, helping students graduate with both technical skills and professional confidence.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (Marketing) at Australian Catholic University are prepared to enter the workforce with strong skills in consumer behaviour, digital marketing, branding, and strategic communication. The program develops job-ready business professionals who can confidently apply marketing theory to real-world industry challenges across a wide range of sectors.

Typical career roles: Marketing Coordinator, Digital Marketing Specialist, Brand Executive, Market Research Analyst.

Future Progression & Opportunities:

Career support services: ACU’s Career Development Services provide personalised career counselling, resume and interview preparation, job application support, employer networking events, and access to internships and graduate employment opportunities designed to enhance employability.
Employment outcomes and salary figures: Marketing graduates typically start in roles earning approximately AUD $65,000–$85,000, with a median early-career salary of around AUD $75,000–$80,000 depending on industry, role, and experience level.
University–industry partnerships: Students benefit from ACU’s strong industry engagement through work-integrated learning, internships, guest lectures, and partnerships with organisations across business, not-for-profit, government, and corporate sectors.
Long-term accreditation value: ACU Business School programs are professionally recognised and designed in alignment with industry standards, ensuring graduates develop transferable and ethically grounded business and marketing skills valued globally.
Graduation outcomes: Graduates are well prepared for careers in marketing, advertising, digital communications, brand management, customer experience, market research, and business development across diverse industries in Australia and internationally.

Further Academic Progression:
After completing this degree, students can continue their studies through postgraduate programs such as a Master of Marketing, Master of Business Administration (MBA), Master of Business Analytics, Master of Management, or Master of International Business. These pathways support progression into senior marketing leadership, consulting, strategic management, and executive-level roles.