Bachelor of Business with Marketing

3 Years On Campus Bachelors Program

Charles Darwin University

Program Overview

The Bachelor of Business with Marketing at Charles Darwin University equips students with the knowledge and practical skills to understand customer behaviour, develop effective marketing strategies, and drive business growth in a competitive global marketplace. Delivered at the Danala – Education and Community Precinct (Darwin), this degree is ideal for students interested in business, branding, digital marketing, and strategic communication while gaining a strong foundation in core business disciplines.

Curriculum Structure

Year 1:
In the first year, students build a solid understanding of business fundamentals through units such as MKT103 Fundamentals of Marketing, MAN105 Introduction to Management, and COM105 Business and Communication Skills. They also explore business law, economics, entrepreneurship, and quantitative analysis, developing essential professional and analytical skills for future marketing studies.

Year 2:
The second year focuses on understanding markets and consumer behaviour while strengthening strategic thinking. Students study specialised marketing units including MKT204 Customer Behaviour and Joint Value Creation, MKT205 Communication Across Cultures and Markets, and BUS304 Evidence Based Strategy Creation, learning how businesses create value and engage diverse customer groups.

Year 3:
In the final year, students apply their knowledge to contemporary business challenges and industry-focused projects. Advanced learning includes BUS303 Global Digital Enterprise, BUS420 Business Project (Capstone), and upper-level marketing electives, allowing students to develop strategic solutions, enhance digital business capabilities, and gain practical experience in real-world business contexts.

Focus Areas:

Consumer Behaviour, Marketing Strategy, Digital Business, Brand Development, Cross-Cultural Marketing, Market Analysis, Strategic Communication, Business Innovation

Learning Outcomes:

Develop and implement marketing strategies; analyse consumer and market trends; apply communication and leadership skills in business settings; create evidence-based business solutions; understand global and digital business environments; manage marketing projects and campaigns effectively.

Professional Alignment (Accreditation):

The Bachelor of Business is designed in consultation with industry and provides career-focused business education aligned with contemporary business and marketing practices. CDU's business programs emphasise innovation, sustainability, and industry relevance to prepare graduates for professional business careers.

Reputation (Employability Rankings):

Charles Darwin University has been recognised as a five-star Australian university for graduate employment outcomes in the Good Universities Guide 2024, reflecting its strong focus on career readiness and industry engagement.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Business with Marketing at Charles Darwin University is designed to develop practical business and marketing capabilities through applied learning, real-world business challenges, and industry-relevant projects. Throughout the degree, students build professional communication, problem-solving, strategic planning, and digital business skills while working on authentic business scenarios that reflect contemporary marketing environments. The curriculum emphasises hands-on learning through marketing-focused units such as Customer Behaviour and Joint Value Creation, Communication Across Cultures and Markets, Brand and Reputation Management, and the Business Project (Capstone), allowing students to apply theory to practical business situations. To further strengthen workplace readiness, students engage with industry-informed learning experiences throughout the program:

Business Project (Capstone): Complete the BUS420 Business Project, where students investigate and solve real business problems using research, strategic analysis, and professional recommendations.
Industry-relevant marketing projects: Apply marketing concepts through units such as MKT204 Customer Behaviour and Joint Value Creation, MKT205 Communication Across Cultures and Markets, MKT308 Brand and Reputation Management, and MKT310 International Market Analysis and Entry.
Digital business learning: Develop contemporary digital capabilities through BUS303 Global Digital Enterprise, exploring the impact of digital technologies on modern organisations and global markets.
Collaborative group work: Participate in team-based business analyses, presentations, marketing strategy development, and problem-solving activities that mirror professional workplace environments.
Industry-experienced academics: Learn from internationally recognised academics with industry expertise across Australia, the Asia-Pacific region, and global business sectors.
Library and learning resources: Access CDU Library services, digital databases, research resources, study spaces, academic support services, and business information tools that support professional and academic development.
Danala – Education and Community Precinct: Study in CDU's modern learning environment, designed to support collaborative learning, business education, technology-enabled teaching, and student engagement.
Cross-cultural business experience: Build global business awareness through IAS201 Cultural Capabilities and MKT205 Communication Across Cultures and Markets, preparing students to work in diverse international business environments.

Progression & Future Opportunities

Graduates of the Bachelor of Business with Marketing at Charles Darwin University are equipped with the strategic marketing, communication, and business management skills needed to succeed in a wide range of industries. The program develops expertise in consumer behaviour, digital marketing, branding, and market analysis, preparing graduates to contribute effectively to organisational growth and customer engagement. Typical career pathways include: Marketing Coordinator, Digital Marketing Specialist, Brand Executive, and Market Research Officer.

Careers support: CDU Careers Centre provides career planning services, employability workshops, resume and interview support, job search assistance, networking opportunities, and access to industry placements that help students gain practical workplace experience.
Employment stats & salary: Business and marketing graduates in Australia typically earn a median full-time salary of approximately AUD 65,000–75,000 in the early stages of their careers, with opportunities for significant salary progression as they advance into specialist and leadership positions.
University–industry partnerships: Charles Darwin University collaborates with government agencies, local businesses, industry organisations, and community partners across Northern Australia, providing students with valuable industry engagement and real-world project opportunities.
Long-term accreditation value: CDU's business programs are professionally recognised and designed in consultation with industry, ensuring graduates develop contemporary skills that remain relevant in evolving business and marketing environments.
Graduation outcomes: Graduates pursue careers across corporate marketing departments, advertising agencies, government organisations, tourism businesses, non-profit organisations, and consulting firms, with strong opportunities to progress into management and leadership roles.

Further Academic Progression:
After completing this degree, graduates can continue their studies through postgraduate qualifications such as a Master of Business Administration (MBA), Master of Professional Accounting, Master of Information Technology (with business applications), or other specialised master's programs in marketing, management, and business analytics, enhancing their expertise and career advancement opportunities.