Bachelor of Advanced Commerce (Honours) with Marketing

4 Years On Campus Bachelors Program

Curtin University Perth

Program Overview

The Bachelor of Advanced Commerce (Honours) with Marketing at Curtin University is designed for high-achieving students who want to combine advanced business knowledge with specialised marketing expertise and honours-level research skills. Campus Location: Curtin Perth Campus, Bentley, Perth, Western Australia. This program is ideal for ambitious students seeking leadership, industry, or research careers, offering opportunities to develop professional, analytical, and research capabilities alongside in-depth marketing knowledge.

Curriculum Structure

Year 1

In the first year, students build a strong business foundation through core units such as Analytics for Decision Making, Business Inquiry Lab, and Financial Decision Making. They also explore areas including marketing, economics, and global business while developing professional communication, ethical reasoning, and analytical skills essential for business success.

Year 2

The second year focuses on developing research capability and deeper business understanding through Applied Research: Business and Society. Students begin advanced marketing studies while examining contemporary business challenges, emerging technologies, ethical decision-making, and industry issues through research-informed learning experiences.

Year 3

In the third year, students complete advanced marketing studies and participate in practical capstone experiences that apply classroom knowledge to real business situations. Marketing-focused learning is complemented by industry-based projects that strengthen strategic thinking, consumer understanding, and problem-solving capabilities.

Year 4

The honours year allows students to choose either a research pathway or an industry pathway. Students may undertake a substantial research project, industry placement, study tour, or industry-based project while applying advanced marketing knowledge, leadership skills, and research expertise to complex business challenges.

Focus Areas:

Marketing Strategy, Consumer Behaviour, Brand Management, Digital Marketing, Market Research, Business Analytics, Research Methods, Innovation, Leadership, Strategic Decision-Making.

Learning Outcomes:

Develop advanced marketing expertise, conduct and apply business research, analyse consumer and market data, create evidence-based marketing strategies, communicate effectively with stakeholders, solve complex business challenges, and demonstrate leadership and ethical decision-making skills.

Professional Alignment (Accreditation):

Curtin Business School's business programs are designed to align with the requirements of relevant professional bodies where applicable. Students benefit from internationally recognised business education standards and industry-focused learning opportunities.

Reputation (Employability Rankings):

Curtin highlights this degree as one of Western Australia's leading business programs, with Business and Management courses rated among WA's top performers for full-time employment in the Good Universities Guide 2026. Students also benefit from strong industry partnerships, work-integrated learning opportunities, and honours-level professional development experiences.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Advanced Commerce (Honours) (Marketing) at Curtin University gain practical experience from the beginning of their degree through research-based learning, industry engagement, and applied business projects. The program is specifically designed for high-achieving students and combines advanced marketing studies with honours-level research, allowing students to tackle real business challenges while developing analytical, leadership, and professional skills. Throughout the degree, students work closely with academics, researchers, industry partners, and fellow high-performing students, creating a learning environment that closely reflects professional practice. This hands-on approach is reinforced through industry-focused capstone experiences, research projects, and opportunities to engage with Curtin's research culture and business networks:

Business Inquiry Lab: A dedicated Advanced Commerce core unit where students develop professional skills, ethical reasoning, academic research capabilities, and engage directly with Curtin's business research culture.
Applied Research: Business and Society: Students work on real-world business and societal challenges with guidance from faculty members and industry partners while exploring emerging technologies, ethical decision-making, and global business issues.
Marketing-focused analytics training: Students use data analysis techniques through units such as Analytics for Decision Making, where they analyse numerical, textual, and visual datasets to generate business insights and recommendations.
Industry-integrated capstone project: In third year, students complete a practical capstone experience where they apply marketing and business knowledge in an industry setting through research or applied business projects.
Advanced Commerce Research for Impact: Students can undertake a major research project addressing real-world issues such as sustainability, digital transformation, social equity, and ethical business practices while developing honours-level research capabilities.
Industry pathway opportunities: During the honours year, students may undertake work placements, industry projects, or study tours that provide direct exposure to professional marketing and business environments.
Study tours and global experiences: Students can participate in international study tour opportunities that allow them to apply classroom learning in real-world business environments around the world.
Research centres and academic engagement: Students interact with Curtin researchers, research centres, and academic staff to explore current business and marketing research themes and develop advanced research skills.
Learning facilities and resources: Access to Curtin's modern teaching spaces, collaborative learning environments, digital business resources, specialist databases, and the extensive Curtin Library network that supports advanced research and business studies.

Progression & Future Opportunities

Graduates of the Bachelor of Advanced Commerce (Honours) (Marketing) at Curtin University develop advanced expertise in marketing strategy, consumer behaviour, business research, and data-driven decision-making. The honours component provides valuable research and analytical skills, giving graduates a competitive advantage for leadership positions, specialist marketing careers, and postgraduate study.

Typical career roles: Brand Manager, Marketing Strategist, Market Research Consultant, Digital Marketing Manager.

Future Progression & Opportunities:

Career support services: Curtin's Careers and Employability team provides personalised career coaching, resume and interview support, networking opportunities, internship assistance, career workshops, and employer engagement programs that help students build industry connections and enhance employability.
Employment outcomes and salary: Graduates with advanced marketing and research capabilities are highly valued by employers. Typical graduate salaries range from approximately AUD $70,000–$90,000, with median early-career earnings of around AUD $80,000–$85,000, depending on the industry, role, and level of responsibility.
University–industry partnerships: Curtin collaborates with industry through research projects, consulting opportunities, internships, guest lectures, and employer partnerships, enabling students to gain practical experience and exposure to real-world business challenges.
Long-term accreditation value: Curtin Business School holds internationally recognised AACSB and EQUIS accreditation, placing it among an elite group of business schools worldwide and enhancing the global recognition of the qualification.
Graduation outcomes: Graduates are equipped for advanced careers in marketing strategy, brand management, consumer insights, digital marketing, business consulting, and market research, with strong analytical and leadership capabilities developed through honours-level study.

Further Academic Progression:
After completing this degree, students can continue into higher-level postgraduate study such as a Master of Marketing, Master of Business Administration (MBA), Master of Commerce, Master of Business Analytics, or research degrees including a Master of Philosophy (MPhil) or PhD. The honours qualification provides a strong pathway into research, academia, consulting, and senior leadership positions within the business and marketing sectors.