Bachelor of Commerce with Marketing

3 Years On Campus Bachelors Program

Curtin University Perth

Program Overview

The Bachelor of Commerce (Marketing) at Curtin University is designed for students who want to understand consumer behaviour, build effective marketing strategies, and help organisations connect with customers in meaningful ways. Campus Location: Curtin Perth Campus, Perth, Western Australia, Australia. The program combines business foundations with specialised marketing knowledge, preparing graduates for careers across diverse industries while developing both analytical and creative problem-solving skills.

Curriculum Structure

Year 1

In your first year, you will build a strong foundation in business through Curtin's core commerce units while beginning your marketing studies. You will explore concepts related to value creation in business, financial decision-making, and business intelligence, while being introduced to marketing principles and consumer behaviour that underpin successful business strategies.

Year 2

During the second year, you will deepen your understanding of marketing through subjects such as Consumer Behaviour, Integrated Marketing Communications, and Marketing Intelligence. These units help you analyse customer needs, understand how organisations communicate with target audiences, and use market data to support business decisions. Industry engagement activities, projects, and practical learning opportunities further enhance your professional skills.

Year 3

In your final year, you will focus on advanced marketing applications through units such as Digital Marketing and E-Commerce, Marketing Across Borders, and Managing Social Media Platforms. You will also complete a capstone experience that allows you to apply your knowledge to real business challenges while developing strategic thinking, international marketing expertise, and workplace readiness.

Focus Areas:

Consumer Behaviour, Marketing Strategy, Digital Marketing, Integrated Marketing Communications, Marketing Intelligence, International Marketing, Social Media Marketing, Market Analysis, Customer Insights, Brand Development.

Learning Outcomes:

Develop marketing strategies, analyse consumer and competitor behaviour, interpret market trends, create integrated marketing campaigns, utilise digital marketing tools, conduct marketing research, evaluate customer insights, and apply marketing knowledge to business decision-making.

Professional Alignment (Accreditation):

Curtin Business School is accredited by AACSB International and EQUIS, placing it among an elite group of globally recognised business schools. Marketing graduates may also be eligible for membership of the Australian Marketing Institute (AMI).

Reputation (Employability Rankings):

Curtin Business School's courses are reviewed by an industry Advisory Network comprising more than 50 industry representatives, ensuring graduates develop skills aligned with employer needs. The university emphasises industry-led learning, internships, study tours, and real-world projects to enhance graduate employability.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Commerce (Marketing) at Curtin University develop practical marketing skills through real-world projects, industry engagement, and hands-on learning experiences embedded throughout the degree. Rather than learning marketing solely through theory, students work on authentic business challenges, engage with industry professionals, and apply marketing concepts to real consumer and business environments. The program is designed to build both technical marketing expertise and workplace-ready skills from the first year through to the final-year capstone experience:

Industry projects: Work on real business challenges through industry projects, work-related tasks, and problem-solving activities integrated into the Bachelor of Commerce curriculum.
Guest lectures and industry engagement: Learn directly from industry professionals through guest lectures, networking opportunities, and employer engagement activities delivered throughout the degree.
Marketing software: Gain exposure to industry-standard digital marketing tools such as Talkwalker, a professional social media monitoring and analytics platform used for social media marketing and management.
Internship opportunities: Marketing students can participate in immersive industry experiences, including internships that provide practical workplace experience and professional networking opportunities.
Business Internship capstone: Eligible students can undertake a supervised professional internship, working within a host organisation under the guidance of both an academic advisor and industry professional.
Business Clinic: Apply classroom knowledge by working as a business consultant for startups, small businesses, and organisations, helping solve real operational and marketing challenges.
Business Study Tours and International Projects: Participate in local or international study tours featuring company visits, industry presentations, team projects, and interactions with business leaders.
Field trips: Gain exposure to industry practice through organised field trips that connect marketing concepts with real business environments.
Capstone experience: Complete the Enhancing Your Business Mind capstone unit, where you apply entrepreneurial thinking, business analysis, and marketing knowledge to real workplace situations before graduation.
Curtin Business School facilities: Study within an internationally accredited business school that provides access to collaborative learning spaces, digital learning resources, business research support, and extensive library services.

Progression & Future Opportunities

Graduates of the Bachelor of Commerce (Marketing) at Curtin University develop a strong understanding of consumer behaviour, branding, digital marketing, and market strategy, preparing them for careers across a wide range of industries. The degree combines business knowledge with practical marketing skills, enabling graduates to create effective campaigns and drive business growth in competitive markets.

Typical career roles: Marketing Coordinator, Brand Manager, Digital Marketing Specialist, Market Research Analyst.

Future Progression & Opportunities:

Career support services: Curtin's Careers and Employability team provides career counselling, resume and interview assistance, employability workshops, networking events, internship support, and access to job opportunities through Curtin's extensive employer network.
Employment outcomes and salary: Marketing graduates typically enter the workforce with starting salaries ranging from approximately AUD $65,000–$85,000. The median early-career salary for marketing professionals is generally around AUD $75,000–$80,000, with strong growth potential as experience increases.
University–industry partnerships: Curtin maintains strong relationships with industry through internships, industry projects, guest lectures, and employer engagement initiatives. Students benefit from connections with organisations across retail, technology, consulting, government, and consumer goods sectors.
Long-term accreditation value: Curtin Business School is accredited by AACSB and EQUIS, placing it among a select group of business schools globally recognised for excellence in business education and enhancing the international value of the qualification.
Graduation outcomes: Graduates are well prepared for careers in marketing, advertising, digital communications, brand management, market research, business development, and consulting, supported by practical skills and industry-relevant knowledge.

Further Academic Progression:
After completing this degree, students can pursue postgraduate study through programs such as the Master of Marketing, Master of Business Administration (MBA), Master of Commerce, Master of International Business, or Master of Business Analytics. These qualifications can support advancement into senior marketing, strategic management, consulting, and executive leadership positions.