Bachelor of Innovation with Marketing

3 Years On Campus Bachelors Program

Curtin University Perth

Program Overview

The Bachelor of Innovation with Marketing at Curtin University is designed for students who want to combine creative problem-solving, entrepreneurial thinking, and business innovation with contemporary marketing expertise. Campus Location: Curtin Perth Campus, Perth, Western Australia, Australia. This degree is ideal for future marketers, innovators, entrepreneurs, and business leaders who want to develop solutions to real-world challenges while gaining specialist marketing knowledge.

Curriculum Structure

Year 1

In the first year, students build a strong business and innovation foundation through units such as Communication, Culture and Indigenous Perspectives in Business, Strategic Career Design, and Analytics for Decision Making. They also begin developing an innovation mindset through Introduction to Innovation Principles, where they explore innovation approaches, emerging technologies, and practical problem-solving techniques for real-world challenges.

Year 2

During the second year, students deepen their understanding of innovation and begin their Marketing major studies. Key units such as Management of Innovation, Project Management, and marketing-focused studies help students understand how organisations create competitive advantage, manage projects, analyse markets, and develop customer-focused strategies. Students also start applying innovation frameworks to business and marketing challenges.

Year 3

In the final year, students participate in transformative industry experiences including the Sustainable Business Innovation Project and Business Innovation Lab, where they work on real business problems and startup-style projects. Alongside advanced Marketing studies, students refine their strategic thinking, leadership, communication, and innovation capabilities while collaborating with industry and multidisciplinary teams to develop impactful solutions.

Focus Areas:

Innovation management, marketing strategy, consumer behaviour, entrepreneurship, digital marketing, project management, business analytics, creative problem-solving, leadership, sustainable innovation, and strategic decision-making.

Learning Outcomes:

Apply innovative thinking to complex business challenges; develop marketing strategies informed by consumer and market insights; utilise technology and analytics to support decision-making; communicate effectively across diverse business environments; demonstrate leadership, entrepreneurship, and responsible business practices through Curtin's GRIT (Global, Responsible, Innovative, Technology) framework.

Professional Alignment (Accreditation):

The program is delivered through Curtin Business School, which holds prestigious AACSB and EQUIS accreditations, placing it among an elite group of internationally recognised business schools worldwide.

Reputation (Employability Rankings):

Curtin University ranks in the top 1% of universities worldwide according to the Academic Ranking of World Universities (ARWU) 2025. The university is recognised for producing industry-ready graduates through its strong focus on practical learning, innovation, and employer engagement.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Innovation (Marketing) at Curtin University develop practical business and marketing skills through a highly applied, innovation-focused curriculum. Rather than learning marketing only in theory, students work on real industry challenges, innovation projects, entrepreneurial initiatives, and collaborative business experiences that build professional capabilities from the first year. The program is designed around Curtin's GRIT framework (Global, Responsible, Innovative and Technology-focused), helping students develop the creativity, analytical thinking, and leadership skills needed in modern marketing careers:

Industry-connected innovation projects: Complete a Sustainable Business Innovation Project where teams work on real-world business challenges linked to sustainability, social impact, and organisational innovation.
Business Innovation Lab: Work within a start-up-style environment, collaborating in interdisciplinary teams to solve business problems, develop innovative solutions, and apply marketing and management concepts to real projects.
Professional internship experience: Undertake a Business Internship under the guidance of both an academic advisor and an industry professional, gaining hands-on workplace experience and valuable industry connections before graduation.
International study tours and global projects: Participate in a Business Study Tour or International Business Project featuring site visits, guest lectures, industry engagement, team-based projects, and exposure to international business environments.
Marketing-focused study options: Students can complete a Marketing major alongside specialist areas such as Advertising Management, Social Media and Digital Marketing, Fashion Marketing, Strategic Communication, and Supply Chain & Marketing Distribution.
Technology and digital tools: Use industry-relevant design technologies, business programming tools, analytics platforms, project management methodologies, and innovation frameworks throughout the course.
Entrepreneurship programs: Access Curtin Ignition and Curtin Accelerate programs, which help students develop business ideas, work with entrepreneurs, and learn how to launch new ventures.
Collaborative group projects: Work extensively in multidisciplinary teams throughout innovation, entrepreneurship, project management, and marketing units, reflecting the collaborative nature of modern business environments.
Business and innovation facilities: Benefit from Curtin Business School's learning spaces, innovation-focused teaching environments, collaborative project facilities, specialised business resources, and extensive library services supporting research and industry engagement.

Progression & Future Opportunities

Graduates of the Bachelor of Innovation (Marketing) at Curtin University develop the creative thinking, problem-solving, and marketing expertise needed to drive innovation in modern organisations. By combining marketing knowledge with innovation-focused skills, graduates are equipped to identify opportunities, develop new products and services, and create customer-focused business solutions in rapidly changing markets.

Typical career roles: Innovation Consultant, Marketing Coordinator, Product Development Specialist, Digital Marketing Strategist.

Future Progression & Opportunities:

Career support services: Curtin's Careers and Employability team offers personalised career guidance, resume and interview workshops, networking events, internship assistance, and employer engagement programs designed to help students build professional experience and secure graduate employment.
Employment outcomes and salary: Graduates with innovation and marketing expertise are well positioned for roles across business, technology, consulting, and marketing sectors. Typical graduate salaries range from approximately AUD $65,000–$85,000, with median early-career earnings around AUD $75,000–$80,000 depending on industry and role.
University–industry partnerships: Curtin collaborates with industry partners through innovation projects, internships, industry placements, and employer-led learning experiences, allowing students to work on real-world business challenges and build valuable professional networks.
Long-term accreditation value: Curtin Business School holds prestigious AACSB and EQUIS accreditation, reflecting internationally recognised standards of business education and enhancing the global credibility of the qualification.
Graduation outcomes: Graduates are prepared for careers that blend marketing, innovation, entrepreneurship, and business strategy, with opportunities across corporate organisations, start-ups, consulting firms, government agencies, and technology companies.

Further Academic Progression:
After completing this degree, students can continue their studies through postgraduate programs such as the Master of Marketing, Master of Business Administration (MBA), Master of Innovation and Entrepreneurship, Master of Commerce, or Master of Business Analytics. These qualifications can support progression into senior innovation, strategic marketing, business development, consulting, and leadership roles.