1. Flinders University
  2. Program
  3. Bachelors
  4. Bachelor of Business Marketing

Bachelor of Business Marketing

3 Years On Campus Bachelors Program

Flinders University

Program Overview

Marketing is one of the core activities of all organisations, and is about planning and executing the selling and/or promotion of a firm's product. In this specialisation you will learn about the principles of market research, the segmentation of markets and identification of target markets, pricing strategies, and the importance of advertising and promotion. Studies in marketing will give you the skills and knowledge necessary to build a successful career in this exciting business discipline, across specialised areas such as marketing research, promotion and advertising, and strategic marketing management.

Program Key Stats

$26100 (Annual cost)



Eligibility Criteria

3
35
90

1200
6
72

Additional Information & Requirements

For Secondary schooling overseas: There are country specific requirements, ATAR: 65; For Secondary schooling in Australia - using your ATAR: ATAR: 65 ; FISC Foundation: 6.0, A Levels: 6, IB Diploma: 24, Gao Kao: Tier Two ; IELTS (Academic): 6.0 Overall with 6.0 Speaking, 6.0 Writing; TOEFL (Paper): 550 Overall 4.5 TWE; TOEFL (Internet); 72 Overall with 18 Speaking, 18 Writing; Pearson PTE Academic: 50 Overall with 50 Speaking, 50 Writing; Cambridge English: Advanced CAE: B2.

Career Options

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Public relations account executive

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