Bachelor of Business Marketing

3 Years On Campus Bachelors Program

La Trobe University

Program Overview

The Bachelor of Business (Marketing) at La Trobe University is designed for students who want to understand how brands grow, how consumers make decisions, and how strategic marketing drives real business success. You’ll study in Bundoora (Melbourne), Bendigo, and the City Campus (Melbourne CBD), gaining practical and industry-relevant skills that prepare you for dynamic marketing careers in Australia and globally.

Curriculum Structure

Year 1
In the first year, students build a strong business foundation while being introduced to core marketing principles. You’ll typically study subjects such as Principles of Marketing, Business Communications, and Introduction to Management, which help you understand how organisations operate and how marketing fits into the broader business world. This year focuses on developing essential analytical and communication skills.

Year 2
The second year shifts toward deeper marketing knowledge and applied business thinking. Subjects such as Consumer Behaviour, Marketing Research, and Digital Marketing Strategy help you understand how customers think, how data shapes decisions, and how digital platforms are used in modern campaigns. You begin working on real-world marketing problems and case-based learning.

Year 3
In the final year, students focus on advanced strategy and professional practice. Units like Integrated Marketing Communications, Brand Management, and Marketing Strategy prepare you to design and lead full-scale marketing campaigns. This year is strongly career-oriented, often involving industry projects or applied learning experiences.

Focus Areas

Consumer behaviour, digital marketing, brand strategy, marketing analytics, advertising and communications, market research, strategic marketing management.

Learning Outcomes

Graduates develop strong skills in marketing strategy, data-driven decision making, communication, and campaign development. You’ll be able to analyse markets, understand consumer needs, and create effective marketing solutions for real businesses.

Professional Alignment (Accreditation)

This program is aligned with industry expectations and delivered through La Trobe Business School, which holds AACSB International accreditation, ensuring globally recognised business education standards.

Reputation (Employability & Rankings)

La Trobe University is internationally recognised and ranked among the world’s leading universities in major rankings such as the QS World University Rankings, reflecting strong graduate employability and teaching quality in business-related disciplines.

Experiential Learning (Research, Projects, Internships etc.)

At La Trobe University’s Bachelor of Business (Marketing), students build real-world marketing capability through a strong mix of industry engagement, applied projects, and hands-on learning inside and outside the classroom. Learning is designed to mirror actual marketing environments, helping students develop skills in campaign planning, consumer research, digital strategy, and brand communication using real business tools and industry case studies. Students also benefit from La Trobe’s focus on employability through structured practical learning and industry-connected experiences:

Work Integrated Learning (WIL): Real industry projects, internships, and consultancy-style assignments with partner organisations that let students solve authentic marketing problems
La Trobe Business School facilities: Access to dedicated business learning spaces, collaboration rooms, and technology-enabled classrooms designed for group strategy work and presentations
Industry software & digital tools: Training in marketing analytics, consumer data interpretation, and digital campaign tools commonly used in the marketing industry through university-supported platforms and databases
Group-based marketing projects: Collaborative assignments focusing on brand strategy, advertising campaigns, and market research simulations to build teamwork and leadership skills
Career Ready Advantage program: Structured employability support including mentoring, networking opportunities, and industry workshops to prepare students for marketing careers
Library & research databases: Access to extensive business and marketing research tools such as market reports, journals, and industry data sources used for evidence-based decision making
Industry guest lectures & workshops: Regular sessions with marketing professionals and business leaders providing insights into current trends, branding strategies, and digital marketing practices

Progression & Future Opportunities

Graduates of the Bachelor of Business (Marketing) at La Trobe University are well-prepared for dynamic careers in brand strategy, digital marketing, and business development across both Australian and global markets. With strong industry-aligned learning, students build practical marketing expertise that translates directly into workplace readiness, opening doors to fast-growing roles in modern business environments. Typical career pathways include: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, and Market Research Analyst.

Careers support: La Trobe’s Careers and Employability service provides one-on-one career coaching, resume workshops, interview preparation, and employer networking events to improve job readiness and placement success.
Employment outcomes & salary: Business and marketing graduates in Australia report a median starting salary of approximately AUD 65,000–75,000 (based on national graduate outcomes data such as QILT), with strong growth potential as experience increases.
Industry partnerships: Students benefit from La Trobe’s strong connections with leading organisations through internships, industry projects, and Work Integrated Learning opportunities embedded in the degree.
Long-term value: The degree is designed with industry-relevant skills in digital marketing, consumer behaviour, and strategic communication, ensuring strong long-term employability across evolving business sectors.
Graduate outcomes: Graduates commonly transition into roles across corporate marketing teams, advertising agencies, media organisations, and consulting firms, with opportunities to progress into leadership and management positions.

Further Academic Progression:
After completing this degree, students can continue their studies with postgraduate options such as a Master of Marketing, MBA (Master of Business Administration), or specialised master’s degrees in digital marketing, international business, or analytics at La Trobe University or other global institutions, helping them move into senior strategic and leadership roles.