Bachelor of Business, Bachelor of Marketing

4 Years On Campus Bachelors Program

Monash University

Program Overview

Program Overview:
If you’re looking for a degree that blends broad business knowledge with specialised marketing skills, the Bachelor of Business and Bachelor of Marketing at Monash University is an excellent choice. This program is ideal for students who enjoy both analytical thinking and creative problem-solving, and who want to build a career in business, marketing, or brand management on a global stage.

Curriculum Structure:

Year 1:
In your first year, you’ll develop a strong foundation in both business and marketing. Units such as Business Law (BTF1010) and Marketing Fundamentals introduce you to how businesses operate and the basics of understanding markets, consumers, and strategic decision-making.

Year 2:
The second year takes your learning deeper. You’ll study units like Consumer Behaviour and Brand & Integrated Marketing Communications to understand what drives customer decisions and how to create compelling communication strategies. At the same time, you’ll strengthen your business skills with subjects like Organisational Behaviour and Finance for Managers, gaining a well-rounded view of how businesses operate.

Year 3:
By year three, you’ll begin to focus on specialised and applied learning. You might take units such as Digital Marketing Strategy or Marketing Analytics, alongside advanced business courses like Business Strategy or Entrepreneurship. This is where you start applying your knowledge in realistic, practical contexts, combining business thinking with marketing expertise.

Year 4:
In your final year, everything comes together. Capstone-style units such as Marketing Strategy and Planning or the Business Consulting Project let you put your skills into practice. You’ll also select electives based on your interests, preparing you for a smooth transition into the workplace or further study.

Focus Areas:

Business operations and management
Consumer behaviour and marketing communication
Digital marketing and analytics
Strategy and planning

Learning Outcomes:
Graduates of this program will be equipped to:

Analyse business environments
Develop effective marketing strategies
Conduct marketing research
Apply digital tools
Understand how a business functions as a whole

Professional Alignment (Accreditation):
Monash Business School holds triple accreditation from AACSB, EQUIS, and AMBA, putting it among the top business schools in the world.

Reputation (Employability Rankings):
Monash University is ranked #36 in the QS World University Rankings (2026), and its Business & Marketing programs are placed in the global top 40–50.

Experiential Learning (Research, Projects, Internships etc.)

If you’re thinking about your next step, the Bachelor of Business and Bachelor of Marketing (B2037) at Monash University is an excellent choice — here’s how you’ll gain hands-on, practical experience and make your learning come alive.

From day one, you’ll be thrown straight into real-world marketing and business practice — not just lectures. You’ll use industry-standard digital tools, work on group and client projects, and explore case material drawn from actual companies. At the core of this experience is the Monash Business School Case Program, which equips you with consulting and professional-service skills that employers really value.

You’ll also benefit from Monash’s extensive library resources and business case databases, helping you take your learning beyond the classroom.

What this looks like in practice:

Experiential Learning Begins With:

Group projects and case studies: You and your peers will analyze real businesses, propose marketing strategies, and present your ideas to stakeholders. This builds teamwork, communication, and decision-making skills.
Digital marketing tools and analytics platforms: With majors in marketing and digital marketing, you’ll work hands-on with data, online tools, and web platforms to design campaigns and measure results.
Access to Monash’s library and business case repositories: You’ll read case studies, simulate business scenarios, and sharpen your critical thinking skills.
Globally networked campus and industry-linked faculty: Guest speakers, workshops, and lectures from industry leaders keep your learning relevant and up-to-date.

More concretely, you’ll experience things like:

Monash Business School Case Program: Solve real business challenges under supervision, gaining consulting-style experience.
Group-based marketing campaigns: Design, implement, and measure campaigns as part of your coursework — not just individual essays.
Digital marketing modules: Learn about web analytics, social media marketing, and marketing science — everything you need to succeed in today’s marketing world.
Robust learning facilities: Take advantage of advanced library services, business databases, conference rooms, group work zones, and digital labs.
Optional global and industry connections: Monash emphasizes international perspectives, preparing you for careers in global marketing.

This degree isn’t about memorizing theory — it’s about doing business and marketing in practice. If you’re ready to roll up your sleeves, collaborate with peers, master digital tools, and step into real-world business scenarios, this could be the perfect fit for you.

Progression & Future Opportunities

If you pursue the Bachelor of Business and Bachelor of Marketing at Monash University, you’ll be setting yourself up for an exciting start to your career. Graduates often move into roles such as Marketing Coordinator, Brand Manager, Digital Marketing Specialist, and Business Development Analyst. This is possible because the program combines a broad understanding of business with specialised marketing expertise, giving you the confidence and capability to make an impact from day one.

Progression & Future Opportunities:

Here’s how this program helps you get ahead:

University services to help with employment: Monash’s dedicated Careers & Employability team offers personalised career coaching, resume and LinkedIn support, and helps connect you with internships and industry placements through the Monash Business School’s graduate industry experience initiatives.

Employment stats and salary figures: While exact salary information for this double degree isn’t specified, the student profile report for course code B2037 shows that 91% of students are employed or pursuing further study shortly after graduation.

University–industry partnerships: Monash’s marketing teaching and research are rated “well above world standard” by the Australian Research Council, and the university emphasises hands-on industry experience. Students can gain practical exposure through project placements and digital marketing internships.

Long-term accreditation value: Monash is a globally recognised university, and this double degree means you graduate with two formal qualifications — giving your resume an extra edge and adding lasting value as you grow in your career.

Graduation outcomes: By the time you finish, you’ll have developed not only marketing skills such as brand management, digital strategy, and analytics but also strong business fundamentals in finance, law, and management. This combination gives you the flexibility to step into roles across different functions, industries, and even countries.

Further Academic Progression:

After completing this double degree, you can continue your studies with a postgraduate qualification such as a Master of Applied Marketing or Master of Business Analytics. You could also specialise further with a Master of Global Business or explore a postgraduate diploma in marketing leadership or digital transformation.