Bachelor of Business, Bachelor of Marketing

4 Years On Campus Bachelors Program

Monash University

Program Overview

The Bachelor of Business, Bachelor of Marketing at Monash University (Caulfield Campus, Melbourne) is designed for students who want to combine strong business foundations with specialised expertise in marketing strategy, consumer behaviour, and brand development. It suits students who are creative, analytical, and interested in understanding how businesses grow and connect with customers in competitive global markets.

Curriculum Structure

Year 1:
In the first year, students build core business knowledge while being introduced to marketing fundamentals. You will study foundational units such as Accounting for Managers, Business Law, Marketing Principles, and Economics for Business, which develop your understanding of how organisations operate and how marketing fits within broader business strategy.

Year 2:
The second year shifts into more focused marketing study alongside business management development. Students typically explore units like Consumer Behaviour, Digital Marketing, Business Analytics, and Management, helping you understand customer decision-making, data-driven marketing, and organisational performance.

Year 3:
In Year 3, students move into advanced marketing strategy and applied business learning. Units such as Brand Management, Marketing Research, Integrated Marketing Communications, and Strategic Marketing allow you to develop real-world campaign planning and analytical decision-making skills.

Year 4:
The final year focuses on professional-level application, industry engagement, and capstone experiences. Students complete advanced electives and strategic units such as International Marketing Strategy and Marketing Capstone Project, often working on real industry-based problems to prepare for employment or leadership roles in marketing.

Focus Areas:

Marketing strategy, consumer behaviour, digital marketing, brand management, business analytics, international marketing, and strategic management.

Learning Outcomes:

Graduates will develop strong capabilities in analysing markets, understanding consumer behaviour, designing integrated marketing campaigns, and making data-driven business decisions. You will also gain communication, leadership, and strategic thinking skills needed to succeed in global business environments.

Professional Alignment (Accreditation):

The degree is professionally aligned with standards set by Monash Business School, one of Australia’s leading business education providers, ensuring graduates meet industry expectations in marketing, management, and business practice.

Reputation (Employability Rankings):

Monash University is consistently ranked among Australia’s top universities and is globally recognised for business and marketing education (QS World University Rankings). Graduates are highly regarded by employers across corporate, government, and international organisations for their job-ready skills and practical business knowledge.

Experiential Learning (Research, Projects, Internships etc.)

At Monash University, the Bachelor of Business / Bachelor of Marketing is designed to move beyond theory and place you directly into real business environments where you learn by doing. Students build practical marketing, analytics, and business strategy skills through industry-connected learning, real client projects, and access to professional tools used in global organisations. Learning is supported through modern business facilities, collaborative learning spaces, and strong links with industry partners that bring real-world challenges into the classroom: students regularly apply marketing concepts to live briefs, work in teams, and develop campaign solutions using industry-standard approaches and digital platforms.

This hands-on learning experience is strengthened through structured industry exposure and specialist resources:

Industry Based Learning (IBL) & Internships: Students can take part in Monash’s Industry Based Learning programs, gaining real workplace experience in business, marketing, and corporate environments through internships and professional placements.
Monash Industry Team Initiative (MITI): Work in multidisciplinary teams on real projects set by industry clients, solving authentic business and marketing problems.
Capstone & Live Client Projects: Final-year units often involve strategic marketing projects where students design and present solutions for real organisations.
Digital Marketing & Analytics Tools: Access to industry-relevant software such as marketing analytics platforms, data tools, and digital business systems used in modern marketing practice.
Business Simulation & Group Work: Collaborative projects simulate real marketing agency environments, helping students develop teamwork, leadership, and campaign management skills.
Monash Business School Facilities: Use of modern learning spaces, lecture theatres, collaborative hubs, and specialist business learning environments across campuses.
Library & Research Support: Access to Monash University Library resources, including business databases, market research tools, and academic journals for marketing and business strategy research.
Career Connect Services: Dedicated employability support including career coaching, employer networking events, internship matching, and resume/interview preparation.

Progression & Future Opportunities

The Bachelor of Business, Bachelor of Marketing at Monash University prepares graduates to become versatile professionals with strong expertise in business strategy, consumer behaviour, branding, and data-driven marketing. You’ll graduate with the ability to analyse markets, manage organisations, and create impactful marketing campaigns across global industries. Typical career pathways include Marketing Manager, Brand Strategist, Digital Marketing Specialist, Business Analyst, and Market Research Consultant.

This combination of business and marketing creates highly competitive career outcomes:

Career Preparation & Employability Services: Monash University provides access to Monash Talent and Career Services, offering career coaching, resume and interview preparation, employer networking events, internships, and industry mentoring programs. Students also benefit from work-integrated learning opportunities that help build real workplace experience before graduation.
Employment Outcomes: Monash graduates are consistently highly regarded by employers in Australia and internationally, with strong graduate employment outcomes reported through national graduate surveys (QILT). The degree equips students with skills that are in demand across corporate, government, and global marketing sectors.
Median Salary: Graduates entering business and marketing roles typically earn a median starting salary of approximately AUD $65,000–$85,000 per year, with significant progression potential in senior marketing, brand management, and strategic leadership roles.
University–Industry Partnerships: Monash University maintains strong partnerships with leading global organisations, industry bodies, and multinational companies. These connections support internships, industry projects, guest lectures, and real-world case studies that keep learning aligned with current market needs.
Long-Term Qualification Value: This double degree is highly valued by employers because it combines broad business knowledge with specialised marketing expertise. It provides strong long-term career flexibility across industries such as finance, retail, technology, consulting, advertising, and international business.
Graduation Outcomes: Graduates develop skills in strategic management, marketing analytics, consumer behaviour, digital marketing, communication, problem-solving, and data interpretation. These capabilities prepare students for leadership and specialist roles in competitive global markets.

Further Academic Progression: After completing this program, graduates may pursue postgraduate study such as a Master of Marketing, Master of Business Administration (MBA), Master of Business Analytics, or specialised postgraduate qualifications in International Business, Digital Marketing, Finance, or Management. Further study can lead to senior leadership roles, consultancy positions, and advanced strategic careers across global industries.