Bachelor of Business Administration with Marketing and communications

3 Years On Campus Bachelors Program

Monash University

Program Overview

The Bachelor of Business Administration with Marketing and Communications at Monash University is designed for students who want to build a strong foundation in business while developing advanced skills in marketing strategy, branding, and professional communication. It is ideal for students who are creative, analytical, and interested in shaping how organisations connect with audiences in a digital-first world.
Campus locations: Clayton and Caulfield campuses in Melbourne, Victoria, Australia

Curriculum Structure:

Year 1:
Students begin with core business foundations such as Principles of Marketing, Business Communication, and Introduction to Business Administration. This year builds essential skills in understanding markets, organisational behaviour, and effective professional communication. Students also develop critical thinking and teamwork skills through applied business projects.

Year 2:
In the second year, students progress into more specialised subjects including Consumer Behaviour, Digital Marketing Fundamentals, and Advertising and Brand Communication. The focus shifts toward understanding customer psychology, media channels, and integrated marketing strategies, supported by real-world case studies and practical assessments.

Year 3:
The final year focuses on advanced strategic application through units such as Strategic Marketing Management, Public Relations and Corporate Communication, and Marketing Analytics. Students complete capstone projects and industry-aligned assessments, preparing them for leadership roles in marketing and communications.

Focus Areas:

Marketing strategy, digital communications, brand management, consumer behaviour, advertising, public relations, business administration

Learning Outcomes:

Graduates will be able to design and execute integrated marketing campaigns, analyse consumer and market data, and develop strategic communication plans that support organisational goals. They will also gain strong leadership, communication, and analytical skills applicable across global business environments.

Professional Alignment (Accreditation):

The program is delivered by Monash Business School, which holds AACSB and EQUIS accreditation, ensuring international recognition and high academic and industry standards.

Reputation (Employability Rankings):

Monash University is consistently ranked among the top global universities in QS World University Rankings, with strong recognition for business and management studies and high graduate employability outcomes.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Business Administration with Marketing and Communications at Monash University gain practical, career-ready skills through a strong focus on industry engagement, applied projects, and real-world business problem solving. Learning is designed to move beyond theory, with students working on live marketing challenges, collaborating with industry partners, and developing professional communication strategies using current digital tools and business platforms. The program integrates hands-on experience through structured work-integrated learning, ensuring students graduate with both academic knowledge and workplace capability.

This experiential approach is strengthened through direct access to Monash’s business networks, professional development programs, and industry-linked learning environments:

Work Integrated Learning (WIL): Students complete structured industry projects and practical assessments that connect classroom learning with real business and marketing environments.
Monash Industry Team Initiative (MITI): Opportunities to work in interdisciplinary teams on real projects for industry clients, developing consulting, marketing strategy, and communications solutions.
Internship and industry placement opportunities: Students can gain professional experience through competitive internship programs supported by Monash Business School and industry partners.
Case competitions and industry projects: Regular participation in business challenges that develop strategic marketing, branding, and communications skills under real-world conditions.
Digital marketing and analytics tools: Exposure to industry-standard platforms used in marketing and communications, supporting data-driven decision-making and campaign analysis.
Monash University Library & Bloomberg terminals: Access to advanced financial and business data systems at Monash libraries, supporting research, market analysis, and strategic decision-making.
Collaborative learning spaces: Modern learning environments designed for teamwork, presentations, and creative marketing project development.

Progression & Future Opportunities

Graduates of the Bachelor of Business Administration with Marketing and Communications at Monash University are well-prepared for careers that combine strategic business thinking with creative communication and digital marketing expertise. The program develops strong skills in branding, media strategy, consumer behaviour, and organisational communication, enabling graduates to succeed in fast-moving global industries. Typical career pathways include: Marketing Manager, Communications Specialist, Brand Strategist, and Digital Marketing Consultant.

Careers support: Monash Talent & Careers provides dedicated employability services including personalised career coaching, employer networking events, internship opportunities, resume and interview preparation, mentoring programs, and access to global graduate recruitment pathways.
Employment stats & salary: Business and marketing graduates in Australia typically achieve a median full-time salary of approximately AUD 75,000–90,000, with Monash graduates benefiting from strong international employer recognition and high graduate employability outcomes.
University–industry partnerships: Students gain access to Monash’s extensive partnerships with multinational corporations, media organisations, consulting firms, technology companies, and government agencies through internships, industry projects, global learning programs, and professional engagement initiatives.
Long-term accreditation value: Monash Business School holds AACSB and EQUIS accreditation, positioning it among the world’s leading business schools and significantly enhancing global career mobility and professional credibility.
Graduation outcomes: Graduates secure roles across corporate marketing departments, advertising agencies, public relations firms, digital media companies, consulting firms, and multinational organisations, with strong pathways into senior leadership and strategic communication roles.

Further Academic Progression:
After completing this degree, graduates can pursue postgraduate study such as Master of Marketing, Master of Business Administration (MBA), Master of Communications, Master of Business Analytics, or other specialised master’s programs at Monash University and leading global institutions, supporting advancement into senior management, consulting, and executive leadership roles.