Bachelor of Commerce with Marketing science

3 Years On Campus Bachelors Program

Monash University

Program Overview

The Bachelor of Commerce with Marketing Science at Monash University is designed for students who want to combine creative marketing thinking with advanced data analysis and scientific decision-making. It suits students who are interested in understanding consumer behaviour through evidence, analytics, and strategy to solve real business problems in global markets.
This program is delivered at the Caulfield Campus, Melbourne, Victoria, Australia, a hub for business innovation, industry engagement, and digital commerce learning.

Curriculum Structure

Year 1:
Students build a strong foundation in business and marketing through core units such as Marketing Fundamentals, Business Statistics, and Principles of Economics. Alongside this, they are introduced to data thinking with units like Business Analytics and Introduction to Data Science for Business, helping them understand how data shapes modern marketing decisions.

Year 2:
In the second year, students move into more specialised learning with subjects such as Consumer Behaviour, Marketing Research Methods, and Digital Marketing Strategy. They also develop analytical capability through Applied Statistics for Business and Predictive Analytics, learning how to interpret real-world market data and customer insights.

Year 3:
The final year focuses on advanced strategic application through units like Marketing Strategy, Advanced Marketing Analytics, and Data-Driven Decision Making. Students often complete industry-linked capstone projects or research-based assessments, applying their knowledge to solve real organisational marketing challenges.

Focus Areas:

Marketing analytics, consumer insights, digital strategy, business statistics, predictive modelling, and data-driven marketing decision-making.

Learning Outcomes:

Graduates will be able to analyse complex marketing data, develop evidence-based strategies, understand consumer behaviour at a deep level, and apply scientific methods to real-world marketing and business problems.

Professional Alignment (Accreditation):

The degree is aligned with industry standards and is offered through the Monash Business School, which holds AACSB and EQUIS accreditation, ensuring global recognition and strong professional relevance.

Reputation (Employability Rankings):

Monash University is consistently ranked among the top universities globally (QS World University Rankings – Top 50 universities worldwide) and is highly regarded by employers for producing job-ready, industry-connected graduates in business and analytics fields.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Commerce (Marketing Science) at Monash University develop practical, data-driven marketing skills through hands-on learning that connects theory with real business environments. The program places strong emphasis on analytics, consumer insights, and digital decision-making, allowing students to work with real datasets, industry tools, and collaborative projects that reflect current marketing practice. Students also benefit from Monash Business School’s strong industry engagement and applied learning approach, ensuring they graduate with job-ready, technical marketing capabilities:

Monash Business School Trading Room: access to financial and business data platforms including Bloomberg terminals for real-time market and consumer data analysis
Industry-linked projects (MITI program): students work on real business challenges set by companies through the Monash Industry Team Initiative
Work Integrated Learning (WIL): structured internships and industry placements that allow students to apply marketing analytics skills in professional settings
Advanced analytics tools: hands-on use of industry-standard software such as Python, R, SPSS, Tableau, and Excel for marketing modelling and consumer insights
Collaborative group projects: team-based assessments focused on real-world marketing strategy, data interpretation, and campaign development
Monash Library & research resources: access to extensive business databases (e.g., market research platforms, academic journals, and consumer data sources) supporting evidence-based marketing analysis
Global study opportunities: exchange and study abroad programs that allow students to apply marketing knowledge in international business environments

Progression & Future Opportunities

Graduates of the Bachelor of Commerce with Marketing Science at Monash University are highly skilled in combining marketing strategy with advanced data analytics, consumer insights, and quantitative decision-making. This program prepares graduates to work at the intersection of business, technology, and data, where organisations increasingly rely on evidence-based marketing strategies to drive growth. Typical career pathways include: Marketing Analyst, Customer Insights Analyst, Digital Marketing Strategist, and Data-Driven Brand Manager.

Careers support: Monash Talent & Careers provides dedicated employability services including personalised career coaching, employer networking events, internship opportunities, resume and interview workshops, mentoring programs, and access to global graduate recruitment pathways through Monash’s extensive employer network.
Employment stats & salary: Marketing analytics and commerce graduates in Australia typically achieve a median full-time salary of approximately AUD 80,000–95,000, with Monash graduates benefiting from strong global employer recognition and high graduate employability outcomes.
University–industry partnerships: Students benefit from Monash’s strong partnerships with multinational corporations, consulting firms, financial institutions, technology companies, and marketing analytics organisations through internships, industry projects, and real-world business case competitions.
Long-term accreditation value: Monash Business School holds AACSB and EQUIS accreditation, placing it among an elite group of global business schools and significantly enhancing international career mobility and long-term professional credibility.
Graduation outcomes: Graduates secure roles across global corporations, consulting firms, digital agencies, financial services, and technology companies, with strong pathways into senior analytics, marketing strategy, and leadership positions.

Further Academic Progression:
After completing this degree, graduates can progress into postgraduate study such as Master of Marketing, Master of Business Analytics, Master of Commerce, Master of Data Science, Master of Business Administration (MBA), or other specialised master’s programs at Monash University and leading global institutions, supporting advancement into senior leadership, consulting, and executive roles.