Bachelor of Business with Marketing

3 Years On Campus Bachelors Program

Murdoch University Australia

Program Overview

The Bachelor of Business with Marketing at Murdoch University is designed to equip students with a strong foundation in business principles while developing specialised skills in marketing strategy, consumer behaviour, digital communication, and brand management. Studying at Murdoch University’s Perth campus, Western Australia, students gain practical, industry-focused learning that prepares them for dynamic careers in modern marketing environments.

Curriculum Structure:

Year 1:
In the first year, students build core business knowledge through foundational units such as Introduction to Marketing, Principles of Management, and Business Communication. These units focus on understanding how organisations operate, how markets function, and how businesses communicate effectively with customers and stakeholders. Students also develop essential analytical and teamwork skills that support later specialised study.

Year 2:
The second year deepens marketing expertise with units such as Consumer Behaviour, Digital Marketing Fundamentals, and Market Research Methods. Students begin applying theory to real-world business challenges, learning how to analyse customer data, develop marketing strategies, and evaluate market trends. This year strengthens both strategic thinking and practical marketing application.

Year 3:
In the final year, students focus on advanced and applied marketing through units such as Strategic Marketing Management, Branding and Advertising, and Marketing Analytics. Emphasis is placed on industry projects, case studies, and real-world problem solving, preparing graduates to transition confidently into professional marketing roles.

Focus Areas:

Marketing strategy, consumer behaviour, digital marketing, branding, market research, business communication, data-driven marketing decision-making.

Learning Outcomes:

Graduates will be able to design and implement effective marketing strategies, analyse consumer and market data, and apply digital tools to real business problems. They will also develop strong communication, problem-solving, and strategic thinking skills suited for global marketing environments.

Professional Alignment (Accreditation):

The program is aligned with internationally recognised business education standards and is designed in consultation with industry to ensure graduates are workplace-ready and competitive in global job markets.

Reputation (Employability Rankings):

Murdoch University is recognised in global rankings such as QS World University Rankings for its strong focus on teaching quality, graduate employability, and real-world learning experiences.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Bachelor of Business (Marketing) at Murdoch University gain hands-on experience through applied projects, industry engagement, and real-world marketing tasks designed to build job-ready skills. Learning goes beyond lectures, with students working on live business challenges, developing marketing campaigns, and using industry-relevant tools and techniques that reflect current professional practice. This practical approach ensures graduates are confident in applying theory to real business environments: supported through structured work-integrated learning and collaborative learning spaces that replicate workplace settings.

Work Integrated Learning (WIL) & Industry Projects: Students engage in practical placements, internships, and industry-based projects that connect classroom learning with real business and marketing environments
Capstone Marketing Units: Final-year units often involve solving real-world business problems, developing marketing strategies, and presenting recommendations to industry-style panels
Business Simulation Learning: Students use interactive business and marketing simulations to test decision-making in competitive market environments
Group-Based Marketing Projects: Collaborative assignments develop teamwork, communication, and strategic planning skills essential for marketing careers
Murdoch Learning Spaces & Library Resources: Access to modern learning commons, digital research databases, and extensive academic and business resources to support marketing research and projects
Industry Engagement & Guest Lectures: Regular sessions with industry professionals provide insights into current marketing trends, employer expectations, and career pathways

Progression & Future Opportunities

Graduates of the Bachelor of Business with Marketing at Murdoch University develop practical, industry-focused skills in consumer behaviour, digital marketing, branding, and strategic communication, preparing them to succeed in fast-changing global business environments. The program equips students to apply creative and analytical thinking to real marketing challenges across a wide range of industries.

Typical career roles: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, Market Research Analyst.

Future Progression & Opportunities:

Career support services: Murdoch University Careers and Employability Service provides personalised career coaching, resume and interview support, employer networking events, internship opportunities, and access to job-ready workshops designed to improve graduate employability.
Employment outcomes and salary: Marketing graduates typically enter the workforce with starting salaries ranging from approximately AUD $65,000–$85,000, with a median early-career salary of around AUD $75,000–$80,000 depending on industry, role, and experience level.
University–industry partnerships: Students benefit from Murdoch’s industry-linked learning approach, including internships, professional placements, and project-based learning with organisations across business, government, media, tourism, and corporate sectors.
Long-term accreditation value: Murdoch Business School is internationally recognised and holds professional accreditation through AACSB, enhancing global credibility and long-term career mobility for graduates.
Graduation outcomes: Graduates are well prepared for careers in marketing, advertising, digital communications, brand management, customer experience, market research, and business development across both Australian and international markets.

Further Academic Progression:
After completing this degree, students can continue into postgraduate study such as a Master of Marketing, Master of Business Administration (MBA), Master of Business Analytics, Master of International Business, or other specialised business master's programs. These qualifications support progression into senior marketing, consulting, strategic leadership, and executive management roles.