Bachelor of Business Professional Practice(Marketing)

4 Years On Campus Bachelors Program

RMIT University

Program Overview

The Bachelor of Business Professional Practice (Marketing) at RMIT University combines in-depth marketing studies with an extended professional practice experience, allowing students to develop both academic knowledge and substantial industry experience before graduation. Campus Location: Melbourne City Campus, Melbourne, Victoria, Australia. This program is ideal for students who want a career-focused business degree with a strong emphasis on digital marketing, brand management, customer analytics, and real-world industry engagement.

Curriculum Structure

Year 1

Students begin by building a strong foundation in contemporary business through subjects such as Understanding the Business Environment, Business Decision Making, and Business in Society. They also develop problem-solving and innovation skills through Integrated Perspectives on Business Problems, gaining an understanding of how organisations operate in local and global contexts.

Year 2

The second year introduces students to marketing studies alongside professional development subjects. Students engage with Impact Academy, where they work on real industry challenges, while Developing Professionally helps build professional identity and workplace capabilities. Marketing studies focus on consumer behaviour, marketing principles, and understanding customer value creation in modern markets.

Year 3

Students deepen their marketing expertise through advanced subjects including Strategic Marketing, while also selecting marketing electives such as Applied Brand Management, Services Marketing, or Product Innovation and Management. Learning becomes increasingly industry-focused, with students applying marketing strategy, branding, and customer engagement concepts to real business situations.

Year 4

A distinctive feature of the Professional Practice degree is the equivalent of a full year of professional experience through internships, industry placements, and work-integrated learning opportunities. Students continue developing practical expertise while completing professional practice requirements and preparing for graduation with a strong portfolio of workplace achievements and industry experience.

Focus Areas:

Digital Marketing, Brand Management, Consumer Behaviour, Customer Analytics, Marketing Strategy, Product Innovation, Industry Engagement, Professional Practice, Business Communication, Data-Driven Decision Making.

Learning Outcomes:

Develop advanced marketing knowledge and strategic thinking skills; analyse consumer and market data to support business decisions; create and implement marketing campaigns; solve complex business challenges; communicate effectively with stakeholders; demonstrate professional adaptability, leadership, and industry-ready capabilities through extensive workplace experience.

Professional Alignment (Accreditation):

RMIT Business School is internationally accredited by the AACSB International, a recognition achieved by only a small percentage of business schools worldwide. This accreditation demonstrates the quality and global recognition of the university's business programs.

Reputation (Employability Rankings):

RMIT is ranked among the top 150 universities globally for Business and Management Studies and top 10 in Australia according to the QS World University Rankings by Subject 2026, reflecting the university's strong reputation among employers and industry partners.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Business Professional Practice (Marketing) at RMIT University is designed around learning by doing. Rather than waiting until graduation to gain professional experience, you'll engage with industry throughout your degree, applying marketing concepts to real business challenges, industry projects, and workplace environments. The program combines academic learning with professional practice, helping you build a strong portfolio, develop industry connections, and graduate with substantial workplace experience. Specifically, the program includes a dedicated professional practice component equivalent to one year of industry experience.

This hands-on approach is supported by a range of practical learning opportunities and industry-focused resources:

Professional Practice Year: Complete up to 96 credit points (equivalent to one year of full-time professional experience) through internships, industry engagement projects, and workplace-based learning.
Virtual Internship: Begin your experiential learning journey through an introductory virtual internship that exposes you to professional business environments and workplace expectations.
Industry Projects: Work directly with industry partners on real business and marketing challenges, developing practical solutions while gaining consulting experience.
Work Integrated Learning (WIL): Receive support from RMIT's dedicated WIL team to source, apply for, and secure internships aligned with your career goals and marketing interests.
Marketing Analytics and Digital Marketing Tools: Develop skills in digital marketing, customer analytics, market research, consumer behaviour analysis, and strategic marketing through industry-relevant coursework and projects.
Real Client Engagement: Interact with organisations from industry, government, and community sectors through discipline-specific projects and professional placements.
Group-Based Business Challenges: Collaborate with multidisciplinary teams to solve complex business and marketing problems, reflecting the way modern organisations operate.
Business Graduate Portfolio: Complete a capstone portfolio showcasing your projects, industry experience, professional achievements, and marketing capabilities to future employers.
RMIT Libraries and Digital Resources: Access extensive business databases, market research resources, academic journals, digital learning platforms, and collaborative study spaces that support marketing research and strategy development.
Industry Networks and Professional Connections: Build relationships with employers, start-ups, research centres, not-for-profit organisations, and industry mentors throughout the degree.

Progression & Future Opportunities

Graduates of the Bachelor of Business Professional Practice (Marketing) at RMIT University combine advanced marketing knowledge with substantial professional work experience, making them highly attractive to employers. Through the program’s integrated industry placement year, students graduate with both academic qualifications and real-world experience, giving them a strong advantage in the graduate job market.

Typical career roles: Marketing Coordinator, Digital Marketing Specialist, Brand Executive, Market Research Analyst.

Future Progression & Opportunities:

Career support services: RMIT Careers and Employability provides career counselling, resume and interview coaching, employer networking events, mentoring programs, and job-search support to help students transition successfully into employment.
Employment outcomes and salary: The Professional Practice model enhances graduate employability through a full year of paid industry experience. Marketing graduates typically secure starting salaries of approximately AUD $65,000–$85,000, with a median early-career salary of around AUD $75,000–$80,000 depending on role, industry, and location.
University–industry partnerships: Students undertake industry placements with partner organisations through RMIT's Professional Practice year, gaining valuable experience, professional networks, and exposure to real business challenges before graduation.
Long-term accreditation value: RMIT Business School is internationally accredited by AACSB, a globally recognised mark of excellence held by a small percentage of business schools worldwide, enhancing the international value of your qualification.
Graduation outcomes: Graduates leave with both a business degree and extensive workplace experience, positioning them strongly for employment in corporate marketing, digital marketing, consulting, retail, technology, and other business sectors.

Further Academic Progression:
After completing this program, graduates can continue their studies through postgraduate qualifications such as a Master of Marketing, Master of Business Administration (MBA), Master of Business Analytics, or other specialised business master's degrees. The combination of an honours-level professional experience pathway and industry exposure also provides a strong foundation for future leadership, consulting, and research-focused careers.