Bachelor of Commerce (B-COM)

3 Years On Campus Bachelors Program

University of Melbourne

Program Overview

Program Overview

The Bachelor of Business (Marketing) at the University of Wollongong is designed for students who want to understand how brands earn attention, build loyalty and shape consumer decisions. You’ll explore the creative side of marketing—like storytelling, branding and communication—while also developing strong analytical skills through research, strategy and data-driven decision-making. It’s a great fit if you’re curious about why people buy what they buy, enjoy thinking creatively, and want a career that blends business insight with real-world impact.

Curriculum Structure

Year 1
Your first year builds a solid foundation in business. You’ll study subjects such as Marketing Principles, Economic Essentials for Business and Statistics for Business. This year helps you understand how organisations work, what drives markets, and how business decisions are made. It sets you up with the confidence to tackle more specialised marketing subjects later.

Year 2
In second year, you’ll begin diving deeper into marketing. Subjects like Consumer Behaviour, Brand Management and Marketing Research introduce you to how customers think, how brands earn trust, and how research guides smart strategic choices. You’ll still draw on your broader business knowledge, giving you a well-rounded perspective.

Year 3
Your final year is all about applying everything you’ve learned. Through capstone subjects and advanced marketing units—such as Services Marketing or Digital Strategy—you’ll work on real-world briefs, collaborate with classmates and practise solving business problems just like a marketing professional. This year helps you build the portfolio and experience employers look for.

Focus Areas

Marketing strategy, consumer behaviour, brand and product management, digital and social media marketing, market research and analytics.

Learning Outcomes

By the time you graduate, you’ll know how to analyse marketing challenges, build effective communication strategies, interpret research data, understand consumer needs, work confidently in diverse teams and use digital tools to create real value for brands and organisations.

Professional Alignment (Accreditation)

The UOW Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing it among the top 6% of business schools worldwide.
Graduates of this major may also be eligible for membership with recognised industry bodies such as the Australian Marketing Institute (AMI), the Australian Market and Social Research Society (AMSRS) and The Communication Council (TCC).

Reputation & Employability

UOW reports that more than 90% of its business graduates find employment shortly after finishing their degree—reflecting strong industry connections, practical learning and an excellent reputation among employers.

Experiential Learning (Research, Projects, Internships etc.)

If you’re thinking about studying the Bachelor of Business (Marketing) at the University of Wollongong (UOW), this program is designed to give you hands-on, real-world experience from the very start. You won’t just be learning theory—you’ll be applying marketing concepts, collaborating with peers, and using professional tools in authentic industry settings. At UOW, you’ll have access to modern facilities, software, and internship opportunities, all structured to help you graduate ready for the workplace.

In this program, you’ll explore creative advertising techniques, including graphic design software, craft marketing communications, analyse consumer behaviour and communication channels, and take part in a multidisciplinary capstone project in your final year.

You’ll also have the chance to undertake an internship for academic credit, giving you real industry experience, networking opportunities, and a boost to your resume.

Here’s how your learning experience is structured and the practical tools and facilities you’ll have access to:

Internship opportunity: The Business Internship Program (BUS 395) lets you complete a work placement with an industry partner for a minimum of 20 days while earning academic credit.
Final-year multidisciplinary capstone: In your final year, you’ll collaborate with students from other business disciplines on a capstone project, applying everything you’ve learned in a real-world context.
Creative and digital tools: In the Marketing major, you’ll learn creative advertising techniques and use graphic design software to develop effective marketing communications.
Industry networks & guest lectures: UOW focuses on industry-connected learning—students work with real organisations, meet guest lecturers from the business world, and can access startup accelerator programs.
Flexible delivery & online tools: Depending on your campus, you can access online and distance learning options, virtual classes, and digital learning platforms.

Progression & Future Opportunities

Graduate Outcomes Summary

Completing this degree sets you up for a wide range of business and marketing roles. You’ll be ready to analyse markets, understand customer behaviour, build and manage brands, and plan digital or communication campaigns. Graduates commonly step into roles such as Marketing Coordinator, Business Analyst, Product Development Manager, and Sales Manager.

Progression & Future Opportunities

At the University of Wollongong, you won’t be navigating your career journey alone. UOW’s Careers Service offers personalised career advice, support with internships, and opportunities to connect directly with industry professionals through employer panels and networking events. You can even choose to complete an internship for credit, adding real-world experience to your degree.

Employment outcomes are strong—over 90% of UOW business and marketing graduates secure employment after completing their studies. External data also shows UOW graduates earning around AUD 67,800 annually on average, giving you a sense of the earning potential.

Thanks to UOW’s long-standing industry partnerships, graduates often secure roles at well-known organisations, including NAB, Westpac, KPMG, EY, Accenture, and Optus.

Accreditation & Professional Recognition

UOW’s Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB)—a mark of excellence held by only about 6% of business schools worldwide. This accreditation adds long-term credibility to your degree and is highly valued by employers globally.

If you specialise in Marketing, you may also be eligible for membership with professional bodies such as the Australian Marketing Institute (AMI), the Australian Market and Social Research Society (AMSRS), and The Communication Council (TCC)—helping you build industry connections early in your career.

Graduate Career Pathways

UOW highlights a broad range of potential career outcomes for marketing graduates. These include roles like e-commerce specialist, market analyst, digital marketing officer, business consultant, operations manager, and project manager. Whether you’re interested in analytics, brand strategy, digital marketing or business operations, the degree gives you the versatility to move across multiple fields.

Further Academic Progression

Once you complete your Bachelor of Business (Marketing), you’ll have many pathways to continue your studies. You might explore a Master of Marketing, a Master of Business Administration (MBA), or more specialised postgraduate options such as Marketing Analytics or Digital Communications.

UOW also offers an Integrated Master’s (IM) pathway, where your three-year bachelor’s degree can count as the first three years of a combined bachelor + master completed in just four years—an accelerated option for students who want to advance quickly.