Bachelor of Business with Marketing

3 Years On Campus Bachelors Program

University of New England Armidale

Program Overview

The Bachelor of Business with Marketing at the University of New England (Armidale Campus, Armidale, New South Wales, Australia) is designed for students who want to combine broad business knowledge with specialised marketing expertise. This degree suits aspiring marketing professionals, business leaders, and entrepreneurs who want to understand consumer behaviour, digital communication, strategic marketing, and contemporary business practices while gaining practical industry-relevant skills.

Curriculum Structure

Year 1:
In the first year, students develop a strong foundation in core business disciplines through units such as Fundamentals of Marketing (MM110), Communication for Business (MM105), and Fundamentals of Management (MM123). These subjects introduce key business concepts, marketing principles, professional communication skills, and organisational management practices essential for future study.

Year 2:
During the second year, students begin exploring specialised marketing concepts and customer-focused strategies through units such as Consumer Behaviour (MM311), Digital Marketing Communications (MM313), and Services Marketing (MM314). This stage develops a deeper understanding of customer decision-making, digital engagement, and marketing techniques used across modern service industries.

Year 3:
The final year focuses on advanced strategic and analytical marketing capabilities through units including Strategic Marketing (MM316), Innovation in Business (BUS399), and Strategic Planning and Sustainability (MM403). Students learn how to design integrated marketing strategies, drive innovation, and make sustainable business decisions while preparing for professional practice and leadership opportunities.

Focus Areas:

Marketing Strategy, Consumer Behaviour, Digital Marketing Communications, Services Marketing, Business Innovation, Strategic Planning, Sustainability, Business Ethics, International Business, Market Analysis.

Learning Outcomes:

Develop effective marketing strategies; analyse consumer behaviour and market trends; apply digital marketing communication techniques; demonstrate ethical and sustainable business decision-making; evaluate business opportunities using analytical and strategic thinking; communicate professionally in diverse business environments.

Professional Alignment (Accreditation):

The Bachelor of Business is accredited by the European Foundation for Management Development (EFMD) through EFMD Programme Accreditation, reflecting international standards in curriculum quality, teaching excellence, assessment, and continuous improvement.

Reputation (Employability Rankings):

UNE's Bachelor of Business is internationally recognised through EFMD accreditation and is designed to produce career-ready graduates with specialised expertise in marketing and broader business capabilities. The program emphasises practical skills, strategic thinking, and professional development aligned with employer expectations across diverse industries.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Business with Marketing at the University of New England (UNE) combines marketing theory with practical business application, ensuring students develop industry-relevant skills throughout their degree. You will work on real-world business case studies, analyse consumer behaviour, develop marketing strategies, and apply digital technologies used in contemporary marketing environments. Through UNE's strong focus on hands-on learning, students gain experience solving business challenges while building professional communication, analytical, and decision-making skills. As your studies progress, you'll have opportunities to engage with practical learning experiences and industry-focused projects:

Work Integrated Learning (WORK300): Complete a dedicated Work Integrated Learning unit that allows you to apply academic knowledge in a professional environment while developing workplace-ready skills.
Digital Marketing Technologies: Gain experience through specialised units such as Digital Marketing Communications (MM313), Digital and Social Media (COMM323), and Digital Marketing Analytics, developing skills in modern digital marketing platforms and data-driven decision-making.
Consumer Behaviour & Market Analysis Projects: Work on marketing-focused assessments in units such as Consumer Behaviour (MM311) and Strategic Marketing (MM316), where you analyse customer needs, market trends, and business opportunities.
Group-Based Business Projects: Collaborate with peers on case studies, presentations, and business problem-solving activities that reflect real workplace environments and strengthen teamwork skills.
Innovation & Entrepreneurship Opportunities: Engage with UNE's SMART Region Incubator, where students can receive mentoring, business development support, and exposure to entrepreneurial networks while exploring startup ideas.
Overseas Study Experience (OSSE300): Eligible students may undertake an overseas study experience, providing international business exposure and cross-cultural learning opportunities.
Business Research & Analytics Training: Develop research and analytical capabilities through units such as Research Methods (BUS305) and Analytics for Business Research (QM367), preparing you for evidence-based marketing decision-making.
Dixson Library: Access UNE's extensive library collections, digital databases, market research resources, academic journals, and business information services to support marketing projects and research.
Business School Learning Environment: Study within UNE Business School, which holds EFMD Program Accreditation, providing access to internationally recognised business education standards and industry-relevant learning experiences.
Academic Skills & Digital Learning Support: Benefit from 24/7 academic support, online learning resources, workshops, and subject-specific assistance in business, economics, accounting, and statistics.

Progression & Future Opportunities

Graduates of the Bachelor of Business with Marketing at the University of New England develop practical marketing, communication, and strategic business skills that are highly valued across a wide range of industries. The program prepares students to understand consumer behaviour, build effective marketing campaigns, and contribute to organisational growth in both traditional and digital business environments.

Typical roles include: Marketing Coordinator, Digital Marketing Specialist, Brand Officer, Market Research Analyst.

Career Development Support: UNE Careers and Employability Service: Provides career planning assistance, resume and interview support, employability workshops, networking opportunities, and access to job-search resources to help students transition successfully into the workforce.
Employment Outcomes & Salary Insight: Business and marketing graduates in Australia typically achieve a median full-time starting salary of approximately AUD 65,000–70,000, with opportunities for significant salary growth as they progress into specialist and management positions.
Industry Partnerships & Practical Experience: UNE Industry Engagement Opportunities: Enable students to apply classroom learning through industry projects, professional networking, and practical business experiences that strengthen graduate employability.
Accreditation & Long-Term Value: Australian Government-accredited qualification: Ensures national and international recognition, providing graduates with a respected credential for employment and further study opportunities worldwide.
Graduation Outcomes: Graduates leave with expertise in marketing strategy, consumer insights, digital marketing, business communication, and problem-solving, enabling them to contribute effectively across corporate, government, and not-for-profit sectors.

Further Academic Progression: Graduates can continue their studies through postgraduate qualifications such as a Master of Business Administration (MBA), Master of Marketing, Master of Business, or specialised graduate certificates in digital marketing, leadership, business analytics, or management to enhance career advancement and leadership opportunities.