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The Bachelor of Digital Marketing at University of New England prepares students to thrive in the fast-evolving world of online marketing by combining digital strategy, analytics, content creation, and emerging technologies. Delivered on campus at Armidale, New South Wales, Australia, this degree is ideal for students who are interested in social media, digital communication, consumer engagement, and data-driven marketing, while developing practical skills for modern business environments.
Curriculum Structure
Year 1
In the first year, students build a strong foundation in business and marketing principles through subjects such as Digital Marketing Fundamentals (DM120), Fundamentals of Marketing (MM110), and Communication for Business (MM105). They also develop essential business knowledge through units like Accounting Information for Business Decision-making (AFM123) and Economics for Management (ECON123), gaining an understanding of how marketing contributes to organisational success.
Year 2
During the second year, students explore the core components of digital marketing practice. Units such as Content Marketing (DM220), Business Storytelling (DM221), and Social Media Marketing (DM223) develop skills in creating engaging digital content and managing online communities, while Digital Global Marketing (DM222) and Digital Retailing (DM224) provide insights into international markets and e-commerce environments.
Year 3
In the final year, students focus on advanced marketing strategy, analytics, and emerging technologies. Through subjects including Artificial Intelligence in Marketing (DM331), Digital Marketing Analytics (DM332), and Strategic Marketing (MM316), students learn to interpret consumer data and develop evidence-based marketing strategies. The degree culminates with a Capstone Project (BUS381A), where students apply their knowledge to solve real-world digital marketing challenges.
Focus Areas:
Digital marketing strategy, social media marketing, content marketing, business storytelling, digital analytics, artificial intelligence in marketing, consumer behaviour, digital communications, e-commerce, strategic marketing.
Learning Outcomes:
Develop advanced digital marketing knowledge; create and evaluate digital marketing campaigns; analyse consumer and business data; apply critical thinking to solve complex marketing challenges; communicate effectively using digital technologies; evaluate ethical and social issues in digital environments; collaborate professionally in business contexts.
Professional Alignment (Accreditation):
The program is designed in consultation with industry needs and equips graduates with professional competencies in digital marketing, analytics, content creation, strategic communication, and business decision-making, aligning with contemporary employer expectations in the digital economy.
Reputation (Employability Rankings):
The University of New England has received 5-star ratings for Overall Experience and Student Support in The Good Universities Guide, reflecting its strong commitment to student success and graduate employability. UNE's Bachelor of Digital Marketing is specifically designed to prepare graduates for careers in digital marketing, social media management, analytics, and business consulting.
The Bachelor of Digital Marketing at University of New England is designed to give students hands-on experience with the technologies, platforms, and strategies used by modern digital marketers. Throughout the degree, students work on real-world marketing challenges, develop digital campaigns, analyse consumer data, and learn how to create engaging online experiences using contemporary digital tools. Practical learning is embedded across the curriculum, culminating in a capstone project where students apply their knowledge to solve authentic business and marketing problems.
Building on this industry-focused approach, students gain experience through a range of practical opportunities and facilities:
Progression & Future Opportunities:
Graduates of the Bachelor of Digital Marketing at University of New England develop specialised expertise in digital strategy, content creation, social media marketing, search engine optimisation, and marketing analytics. With businesses increasingly relying on digital channels to engage customers and drive growth, graduates are well positioned for careers in one of the fastest-growing areas of the global economy. Typical career pathways include: Digital Marketing Specialist, Social Media Manager, Content Marketing Coordinator, and Digital Campaign Analyst.
Careers support: UNE Careers provides students with personalised career advice, resume and interview preparation, employability workshops, networking opportunities, career planning resources, and support in securing internships and graduate employment opportunities.
Employment stats & salary: Digital marketing professionals in Australia typically achieve a median full-time salary of approximately AUD 70,000–85,000, with strong earning potential as they progress into specialist, managerial, and strategic leadership positions.
University–industry partnerships: UNE maintains strong connections with industry partners, businesses, government organisations, and community enterprises, enabling students to gain practical experience through industry-focused projects and professional engagement opportunities.
Long-term accreditation value: UNE's business and marketing programs are designed in consultation with industry professionals to ensure graduates develop current digital capabilities, analytical expertise, and professional skills valued by employers worldwide.
Graduation outcomes: Graduates secure employment across digital agencies, e-commerce businesses, corporate marketing teams, media organisations, technology companies, and entrepreneurial ventures, with opportunities to advance into senior digital strategy and marketing management roles.
Further Academic Progression:
After completing this degree, graduates can continue their studies through postgraduate qualifications such as a Master of Business Administration (MBA), Master of Marketing, Master of Business Analytics, Master of Data Science, or other specialised master's programs in digital transformation, communication, and strategic management, supporting progression into advanced professional, leadership, and consulting careers.
Applicants must meet the English language requirement with either an IELTS Academic overall score of 6.0, with a minimum of 5.5 in each skill (Listening, Reading, Writing, and Speaking), or a TOEFL score of 79 (Internet-based) or 213 (Computer-based), including a minimum Writing score of 22 for the Internet-based test.The minimum requirement is an ATAR score of 65, which qualifies for admission eligibility.The minimum requirement is an IB score of 24, which meets the eligibility criteria for admission.The program is available in 2026 with intake options in Trimester 1 (February), Trimester 2 (June), Trimester 3 (October)Applicants with Cambridge International or Edexcel GCE A Levels must achieve an aggregate score of 6(DDD) in the best three A Level or A/AS Level subjects, using the grading scale A* = 6, A = 5, B = 4, C = 3, D = 2, E = 1 (with AS Levels counted as half points).By applying for this course, we assume that you have sound knowledge of any 2 units of English studied at a Year 12 level (or overseas equivalent). > Learn more about Assumed KnowledgeRecommended Studies Before starting this course, we recommend you have a sound understanding of any 2 units of Mathematics studied at a Year 12 level (or overseas equivalent). > Learn more about Recommended StudiesIndia: Applicants must have completed Year 12 or equivalent with required academic performance depending on the board: CBSE/CISCE (60%), most State Boards (65%), PSEB/HSEB and NIOS (70%), or a 3-year VET diploma with at least 60% overall in a relevant stream.USA: Applicants must hold a High School Diploma with either SAT (pre-March 2016: minimum 550 in each section plus GPA 3.0), SAT (post-March 2016: composite score of 1020), or ACT (minimum composite score of 24) along with a minimum GPA of 3.0 in the diploma.China: Applicants must meet either GaoKao with at least 65% of the total score, or Senior Middle School with an average of 80 in the final year, or complete a recognised foundation/pre-tertiary program, or successfully complete one year of study at a recognised higher education institution.Digital Marketing SpecialistSocial Media ManagerSEO SpecialistContent Marketing ManagerDigital Campaign ManagerPerformance Marketing AnalystE-commerce ManagerBrand ManagerMarketing CoordinatorEmail Marketing Specialist
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University of New England Armidale
