Bachelor of Business Management with Marketing

3 Years On Campus Bachelors Program

University of Queensland

Program Overview

This program is designed for students who want to understand how brands grow, how consumers think, and how marketing drives real business success, combining creative strategy with data-driven decision making. You’ll study at Offered across St Lucia Campus, Herston Campus, Gatton Campus, and Dutton Park Campus,, a vibrant riverside campus known for its strong business school and global industry connections.

Curriculum Structure:

Year 1:
In the first year, you’ll build a strong foundation in business and marketing principles. Typical core learning includes Marketing Fundamentals, Business Economics, and Introduction to Management, helping you understand how organisations operate and how marketing fits into the wider business world.

Year 2:
The second year focuses on developing deeper marketing and analytical skills. You’ll explore subjects such as Consumer Behaviour, Marketing Research, and Digital Marketing, learning how customers make decisions and how businesses use insights and data to shape strategy.

Year 3:
In your final year, you’ll move into advanced, strategic marketing practice. Units such as Marketing Strategy, Brand Management, and Integrated Marketing Communications prepare you to design and lead full-scale marketing campaigns in real business environments.

Focus Areas:
Marketing strategy, consumer psychology, digital marketing, branding, market research, business analytics, communication strategy.

Learning Outcomes:
Graduates gain the ability to analyse markets, build strong brand strategies, interpret consumer data, and design effective multi-channel marketing campaigns for real-world business challenges.

Professional Alignment (Accreditation):
The program aligns with industry-relevant business education standards and prepares students for roles in marketing, advertising, brand management, and business strategy across global industries.

Reputation (Employability Rankings):
The University of Queensland is consistently ranked among Australia’s leading universities for business and management studies, with strong graduate employability outcomes and global recognition among employers.

Experiential Learning (Research, Projects, Internships etc.)

At The University of Queensland’s Bachelor of Business Management (Marketing), students build real-world marketing capability through hands-on projects, industry engagement, and applied business learning inside the UQ Business School. The program is designed so you don’t just study marketing—you actively practice it through collaboration with peers, exposure to real business problems, and opportunities to engage with industry tools and environments. You also develop practical digital and analytical skills that reflect how modern marketing teams actually work in organisations.

Experiential Learning: practical exposure and industry-based learning opportunities include:

Industry projects: Work on real or simulated marketing challenges set by companies, developing campaign strategies, consumer insights, and brand solutions in team-based environments
Internship opportunities: Access structured work-integrated learning experiences where students can gain professional experience in marketing, communications, or business roles
Group-based case studies: Regular collaborative assessments that mirror agency-style marketing work, including market analysis, positioning, and strategy development
Marketing simulations and digital tools: Use of business and marketing analytics platforms within coursework to interpret data, evaluate consumer behaviour, and support decision-making
UQ Business School learning environment: Access to dedicated business teaching spaces designed for collaboration, presentations, and applied learning activities
Industry networking and guest sessions: Engagement with industry professionals through seminars, workshops, and employer-led learning sessions
UQ Library and digital resources: Extensive academic databases, business research collections, and online learning platforms supporting marketing research and strategy development
Capstone or advanced applied courses: Final-stage coursework that integrates marketing theory with practical business problem-solving in a structured project format

Progression & Future Opportunities

Graduates of the Bachelor of Business Management (Marketing) at University of Queensland are prepared to step confidently into dynamic, fast-growing marketing and business environments. You’ll graduate with strong capabilities in branding, consumer behaviour, digital strategy, and market analysis, opening doors across both corporate and agency settings. Many graduates move directly into roles where they help shape how global brands communicate, grow, and compete.

Typical career outcomes include: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, Advertising Account Executive.

Progression & opportunities at UQ:

UQ Careers and Employability Services: personalised career coaching, resume/interview support, and direct employer networking events
Work-integrated learning (WIL): internships, industry projects, and real-world consulting opportunities built into business studies
Industry connections: partnerships with leading Australian and global organisations across finance, FMCG, consulting, and tech sectors
Strong graduate employability outcomes: UQ Business graduates consistently report competitive early-career employment outcomes in Australia’s business and marketing sectors
Graduate salary outlook: entry-level marketing/business graduates typically earn around AUD $65,000–$85,000, with mid-level roles progressing to approximately AUD $90,000–$120,000+ depending on role and experience

Further Academic Progression:
After completing this degree, students can continue into postgraduate study such as a Master of Business (Marketing), Master of Marketing, Master of International Business, or MBA programs at UQ or other leading universities. This pathway supports progression into senior marketing leadership, strategic management, or specialised roles in analytics, brand strategy, and global business development.