Bachelor of Business with Marketing

3 Years On Campus Bachelors Program

University of Southern Queensland

Program Overview

The Bachelor of Business (Marketing) at University of Southern Queensland is designed for students who want to understand consumer behaviour, build strong brands, and create effective marketing strategies in today's digital-first business environment. You'll develop practical business and marketing skills through real-world case studies, industry-focused learning, and opportunities to work on authentic business challenges.

Campus Location: Toowoomba Campus, Springfield Campus and Online (Queensland, Australia).

Curriculum Structure

Year 1

In your first year, you'll build a strong foundation in business and marketing principles. Core courses such as MKT1001 Marketing Fundamentals, MKT1002 Consumer Psychology, and MKT1100 Customer Experience introduce you to consumer behaviour, customer value creation, and the fundamentals of marketing in contemporary organisations.

Year 2

During the second year, you'll deepen your understanding of customer engagement and communication strategies. Through subjects such as MKT2001 Integrated Marketing Communications, MKT2100 Service and Relationship Marketing, and MKT2101 Creativity in Marketing, you'll learn how organisations build customer relationships, develop integrated campaigns, and create innovative marketing solutions.

Year 3

In your final year, you'll focus on advanced marketing analysis, digital strategy, and market intelligence. Courses including MKT3001 Marketing Intelligence, MKT3100 Digital Marketing and Social Media, and MKT3101 Emotional Intelligence and Marketing help you develop strategic decision-making skills while applying marketing theory to real-world business contexts and industry projects.

Focus Areas:

Consumer Behaviour, Digital Marketing, Marketing Communications, Brand Strategy, Customer Experience, Marketing Analytics, Relationship Marketing, Social Media Marketing.

Learning Outcomes:

Develop marketing strategies, analyse consumer behaviour, create integrated marketing campaigns, leverage digital marketing channels, interpret market intelligence, build customer relationships, and apply creative and analytical thinking to business challenges.

Professional Alignment (Accreditation):

The Marketing major is accredited by the Australian Management Institute, providing graduates with industry-recognised credentials and professional relevance.

Reputation (Employability Rankings):

UniSQ is ranked #1 in Queensland for graduate full-time employment in Business and Management and #1 in Queensland for graduate starting salary in Business and Management according to the Good Universities Guide 2026. The university is also recognised in the QS World University Rankings for Business and Management.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Business (Marketing) at University of Southern Queensland is designed to help students apply marketing theory to real business situations from the beginning of their studies. Throughout the degree, students build practical skills in consumer behaviour, customer experience, digital marketing, marketing intelligence, and integrated marketing communications through applied learning activities, authentic case studies, and industry-focused projects. UniSQ also emphasises employability through industry engagement, business simulations, and real-world problem-solving experiences that mirror modern workplace environments.

Building on this practical approach, students benefit from a range of experiential learning opportunities and facilities:

Business Academy: Work within simulated business environments and mock companies developed with industry employers, allowing you to experience real corporate operations, decision-making processes, and workplace practices.
Industry-Focused Case Studies: Learn marketing concepts through authentic business case studies and applied activities that reflect real-world marketing challenges and opportunities.
Capstone Project: Complete a final-year capstone project that allows you to work on real business problems and develop practical solutions using the knowledge gained throughout your degree.
Industry Partner Engagement: Collaborate with industry partners on real-world business issues and projects, helping you develop professional experience while building industry connections.
Digital Marketing Learning: Gain hands-on experience in digital marketing and social media through dedicated marketing courses covering contemporary digital marketing practices and customer engagement strategies.
Marketing Intelligence Training: Develop practical skills in marketing research, data interpretation, and market analysis through the Marketing Intelligence component of the major.
Consumer Psychology and Customer Experience Projects: Apply consumer behaviour theories to real marketing scenarios through courses focused on customer experience and consumer psychology.
Collaborative Group Projects: Work in teams to analyse business challenges, develop marketing strategies, and present solutions, building communication, leadership, and teamwork skills valued by employers.
Library and Learning Resources: Access UniSQ's extensive library collections, digital databases, research resources, study spaces, and online learning platforms that support business and marketing studies.

Progression & Future Opportunities

Graduates of the Bachelor of Business (Marketing) at University of Southern Queensland develop practical and industry-ready skills in consumer behaviour, digital marketing, branding, and strategic communication. The program prepares students to confidently step into dynamic marketing environments where creativity, data-driven decision-making, and business insight are highly valued.

Typical career roles: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, Market Research Analyst.

Future Progression & Opportunities:

Career support services: UniSQ Career Development and Employability team provides personalised career counselling, resume and interview preparation, job application support, career workshops, and access to employer networking events and graduate recruitment opportunities.
Employment outcomes and salary: Marketing graduates typically begin their careers with salaries ranging from approximately AUD $65,000–$85,000. The median early-career salary is generally around AUD $75,000–$80,000, with increased earning potential as professionals progress into specialist and leadership roles.
University–industry partnerships: Students gain exposure to industry through work-integrated learning, internships, and project-based learning with organisations across business, government, agriculture, regional enterprise, tourism, and professional services sectors.
Long-term accreditation value: UniSQ business programs are designed in consultation with industry and are internationally recognised, ensuring graduates develop transferable skills aligned with global business and marketing standards.
Graduation outcomes: Graduates are well prepared for careers in marketing, advertising, digital communications, customer experience, brand management, market research, and business development across diverse industries in Australia and internationally.

Further Academic Progression:
After completing this degree, students can continue their studies through postgraduate options such as a Master of Business Administration (MBA), Master of Marketing, Master of Business Analytics, Master of Professional Accounting, or other specialised business master's programs. These pathways support progression into senior marketing leadership, consultancy, and strategic management roles.