Bachelor of Business with Marketing

3 Years On Campus Bachelors Program

University of Tasmania

Program Overview

The Bachelor of Business (Marketing) at the University of Tasmania equips students with the skills to understand consumer behaviour, build brands, and develop effective marketing strategies in today's digital and global marketplace. Ideal for students interested in creativity, communication, business growth, and customer engagement, the program combines core business knowledge with specialised marketing expertise. Campus location: Hobart Campus (Nipaluna), Launceston Campus (Inveresk), Tasmania, Australia.

Curriculum Structure

Year 1

In the first year, students establish a strong business foundation by studying areas such as Accounting for Decision Making, Business Communication, and Management and Organisational Behaviour. These subjects introduce key business concepts while helping students develop communication, teamwork, and analytical skills essential for future marketing roles.

Year 2

The second year introduces specialised marketing knowledge through subjects such as Marketing Fundamentals, Consumer Behaviour, and Marketing Research. Students learn how organisations identify customer needs, analyse market opportunities, and use research insights to support strategic decision-making.

Year 3

In the final year, students focus on advanced marketing applications through subjects such as Digital Marketing Strategy, Brand Management, and International Marketing. They develop the ability to create integrated marketing campaigns, manage brand performance, and address marketing challenges in both domestic and global business environments.

Focus Areas

Consumer behaviour, digital marketing, branding, marketing strategy, market research, customer experience, international marketing, business communication, and commercial decision-making.

Learning Outcomes

Develop and implement marketing strategies; analyse consumer and market data; evaluate marketing opportunities; communicate effectively with diverse stakeholders; apply ethical and sustainable business practices; and solve real-world marketing challenges using evidence-based decision-making.

Professional Alignment (Accreditation)

The program is delivered through the University of Tasmania's business school and aligns with contemporary industry expectations in marketing and business management. The degree is designed to develop practical and transferable skills valued by employers across a wide range of industries.

Reputation (Employability Rankings)

The University of Tasmania is recognised internationally for teaching quality, graduate outcomes, and industry engagement. Business graduates benefit from a strong reputation for work-ready skills and practical learning experiences that support successful career outcomes.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Business (Marketing) at University of Tasmania is designed to give students practical, career-focused experience alongside their academic studies. Throughout the degree, students apply marketing concepts to real business challenges, explore consumer behaviour, branding, market research, and digital marketing, and develop solutions through hands-on projects and industry-informed learning. Marketing students learn through real-world case studies, industry engagement, social media and digital marketing applications, and collaborative business projects that mirror professional practice.

This practical focus is reinforced through a range of experiential learning opportunities and university resources:

Business Placements Program: Gain practical work experience through the University's Business Placements Program, allowing students to apply classroom knowledge in professional business environments.
Work-Integrated Learning (WIL): Access professional experience placements, internships, industry projects, applied research activities, and workplace-based learning opportunities designed to build career-ready skills and professional networks.
Real-World Marketing Projects: Work on hands-on marketing projects and industry-relevant case studies covering market research, consumer behaviour, branding, advertising, strategic planning, social media, and digital marketing.
Industry Guest Lectures: Learn directly from local and international business leaders, industry professionals, and marketing practitioners through guest lectures and industry engagement activities.
Group-Based Learning: Collaborate with classmates on business challenges, case studies, presentations, and project work that reflect workplace environments and develop teamwork and communication skills.
Industry Site Visits and Field Experiences: Students may participate in industry site visits, applied projects, and field-based learning experiences as part of the university's experiential learning framework.
Digital Marketing Applications: Gain practical experience using contemporary digital marketing approaches, including social media marketing strategies and online consumer engagement techniques.
Libraries and Learning Resources: Access the University of Tasmania's extensive library network, digital databases, research resources, collaborative study spaces, and business research materials to support academic and professional development.
Industry and Community Connections: Benefit from the university's close relationships with Tasmania's business community, providing opportunities to engage with local organisations and gain insights into real business operations.

Progression & Future Opportunities

Graduates of the Bachelor of Business (Marketing) at University of Tasmania develop a strong understanding of consumer behaviour, digital marketing, branding, and strategic business decision-making. The degree combines practical business knowledge with specialised marketing expertise, preparing graduates to create effective marketing solutions and succeed in a wide range of industries.

Typical career roles: Marketing Coordinator, Brand Manager, Digital Marketing Specialist, Market Research Analyst.

Future Progression & Opportunities:

Career support services: The University of Tasmania's Career Connect team provides career planning support, resume and interview coaching, employability workshops, industry mentoring, networking opportunities, and internship guidance to help students build successful careers.
Employment outcomes and salary: Marketing graduates typically begin their careers with salaries ranging from approximately AUD $65,000–$85,000. The median early-career salary is generally around AUD $75,000–$80,000, with strong opportunities for progression into senior marketing and management positions.
University–industry partnerships: Students benefit from industry engagement through work-integrated learning opportunities, internships, employer projects, guest lectures, and collaborations with businesses across Tasmania and Australia in sectors such as tourism, retail, government, and professional services.
Long-term accreditation value: The University of Tasmania's business programs are designed in consultation with industry and are internationally recognised, ensuring graduates develop relevant and transferable business and marketing skills valued by employers globally.
Graduation outcomes: Graduates are prepared for careers in marketing, digital communications, advertising, customer experience management, market research, business development, and brand management across a broad range of industries.

Further Academic Progression:
After completing this degree, students can continue their studies through postgraduate qualifications such as a Master of Marketing Management, Master of Business Administration (MBA), Master of Business Analytics, Master of Professional Accounting and Business Management, or other specialised business master's programs. These pathways can support progression into senior marketing, consulting, strategic management, and executive leadership roles.