Bachelor of Business with Marketing

3 Years On Campus Bachelors Program

University of Technology Sydney

Program Overview

The Bachelor of Business (Marketing) at University of Technology Sydney (UTS) is designed for students who want to build strong foundations in business while specialising in creative, data-driven marketing strategies. Studying at UTS Broadway Campus, Sydney, students gain real-world business exposure through industry-connected learning, preparing them for fast-paced global marketing careers.

This program suits students who are interested in creativity, consumer behaviour, branding, and digital media, while also developing strong analytical and business decision-making skills.

Curriculum Structure:

Year 1:

In the first year, students build a strong business foundation through core subjects such as Marketing and Customer Value, Accounting and Accountability, and Business and Social Impact. These units develop essential skills in understanding markets, financial literacy, and how businesses operate in real-world contexts. Students also explore economics and organisational behaviour to prepare for advanced marketing study.

Year 2:

In the second year, students begin specialising in marketing through subjects like Consumer Behaviour, Marketing Research, and Integrated Marketing Communications. This year focuses on understanding how customers think, how brands communicate effectively, and how data is used to guide marketing decisions in competitive industries.

Year 3:

The final year focuses on advanced strategy and application through units such as Digital Marketing Strategy, Marketing Strategy Capstone, and elective business subjects. Students work on real-world projects and industry-style assessments, developing the ability to design and execute full-scale marketing campaigns.

Focus Areas:

Marketing strategy, consumer psychology, digital marketing, brand management, advertising communications, and data-driven decision making.

Learning Outcomes:

Graduates develop the ability to analyse markets, design marketing campaigns, interpret consumer data, and create strategic business solutions aligned with real industry needs.

Professional Alignment (Accreditation):

UTS Business programs are aligned with industry standards and recognised by leading professional bodies in business and marketing, ensuring strong relevance for global career pathways.

Reputation (Employability & Rankings):

UTS Business School is consistently recognised among leading business schools in Australia and is ranked in global university subject rankings such as QS World University Rankings (Business & Management Studies), reflecting strong graduate employability and industry reputation.

Experiential Learning (Research, Projects, Internships etc.)

Experiential learning in the Bachelor of Business (Marketing) at University of Technology Sydney is designed to make sure you don’t just study marketing—you actively practise it in real business environments from the start. You’ll build practical skills through industry-connected subjects, case-based learning, and hands-on projects where you work with real organisations to solve actual marketing challenges. The program also integrates digital tools and collaborative learning spaces so you graduate confident using the same systems and thinking used in modern marketing teams.

Experiential learning at UTS is delivered through a combination of industry engagement, applied learning, and advanced facilities:

Industry-focused projects and capstone subjects: Work on real marketing problems set by partner organisations, developing campaigns, strategies, and insights that reflect current industry practice
Professional experience opportunities: Gain workplace exposure through structured industry experience subjects, internships, and professional practice programs that connect you with employers while you study
Marketing and analytics tools: Develop hands-on skills using industry-standard software such as data analytics platforms, business intelligence tools, Excel modelling, and digital marketing technologies used in real campaign analysis and strategy development
Collaborative learning and group projects: Regular teamwork-based assessments simulate agency-style environments where you pitch ideas, build strategies, and present marketing solutions
UTS Shopfront and community projects: Apply your marketing knowledge to real community organisations, gaining experience in stakeholder engagement and purpose-driven marketing
Business school learning spaces and facilities: Access modern collaborative learning environments, UTS Business School teaching spaces, and campus facilities designed for teamwork, presentations, and applied business learning
Library and research support: Use UTS Library and digital research resources to support market research, consumer insights, and academic development throughout your degree
Career development support: UTS Careers services provide employer networking events, interview preparation, and direct pathways into internships and graduate roles

Progression & Future Opportunities

Graduates of the Bachelor of Business (Marketing) at University of Technology Sydney build strong capabilities in contemporary marketing, consumer insights, and digital strategy, preparing them for fast-moving careers in both Australian and global business environments. You’ll graduate with practical, industry-ready skills that support progression into creative, analytical, and strategic marketing roles across multiple sectors.

Typical career roles: Marketing Coordinator, Digital Marketing Specialist, Brand Executive, Market Research Analyst.

Future Progression & Opportunities:

University career support services: Access to UTS Careers Service, offering personalised career coaching, interview preparation, job application support, and direct connections with employers through on-campus recruitment events and career fairs
Work-integrated learning and industry experience: Real-world learning through internships, industry projects, and practical assessments designed in collaboration with business and marketing professionals
University–industry partnerships: Strong connections with leading organisations across media, banking, consulting, technology, and retail sectors, supporting internships, mentoring, and graduate employment pathways
Employment outcomes and salary insights: UTS business graduates typically enter roles with starting salaries around AUD $70,000–$85,000, with a median early-career salary of approximately AUD $80,000, depending on role and experience
Long-term accreditation value: The degree is industry-aligned and professionally recognised, helping graduates build long-term credibility in marketing, business strategy, and management careers
Graduation outcomes: Graduates are well-prepared for competitive entry into marketing and business roles, with strong practical experience that supports rapid career progression in both corporate and agency environments

Further Academic Progression:
After completing this program, students can pursue postgraduate study such as a Master of Marketing, Master of Business Administration (MBA), Master of Strategic Communication, or Master of Business Analytics at UTS or other leading institutions. This pathway supports advancement into senior marketing leadership, brand strategy, consulting, and executive management roles.