Bachelor of Business (Marketing)

3 Years On Campus Bachelors Program

University of the Sunshine Coast

Program Overview

Step into the dynamic world of marketing with UniSC’s Bachelor of Business (Marketing). This program is perfect for creative thinkers and strategic minds alike, giving you the skills to understand consumer behaviour, craft impactful campaigns, and drive real business results in a fast-paced, global market. Students can study across Sunshine Coast (Sippy Downs Campus) and Moreton Bay Campus (Petrie, Queensland),

Curriculum Structure:
Year 1: You’ll build a strong foundation in business fundamentals, exploring units like Accounting Principles, Marketing Essentials, and Discovering Management. This year is all about understanding how businesses operate and how marketing fits into the bigger picture, setting you up for more specialized learning.

Year 2: Dive deeper into the practical and strategic side of marketing with courses such as Business Law, Business, Governance and Society, and World of Work: Your Pathway to Employment. You’ll start to shape your skills in creating campaigns, analyzing markets, and understanding the ethical and social responsibilities of business.

Year 3: Focus on your marketing major through hands-on, industry-facing projects or a 96-hour internship, complemented by advanced marketing units. This final year is designed for you to implement, evaluate, and refine marketing strategies, preparing you for a seamless transition into your professional career.

Focus Areas: Marketing strategy, digital marketing, consumer behaviour, branding, market research, campaign management

Learning Outcomes: Apply marketing principles to real-world challenges, craft and execute campaigns, analyze consumer insights, and drive business growth

Professional Alignment (Accreditation): UniSC’s business degrees are internationally recognized through AACSB accreditation, giving your qualification credibility worldwide and signaling high professional standards.

Reputation (Employability Rankings): UniSC is known for strong employability outcomes and respected teaching, with business programs recognized in QS and other global rankings for their practical, career-focused approach.

Experiential Learning (Research, Projects, Internships etc.)

Students strengthen their employability through hands-on learning opportunities and access to modern university resources, including business learning facilities, digital learning platforms, collaborative project spaces, and extensive library services. A key feature of the degree is the opportunity to undertake a 96-hour internship or industry-facing project, allowing students to apply their marketing knowledge in a real-world business environment.

Accordingly, students can benefit from the following experiential learning opportunities:

96-hour Internship or Industry-Facing Project: Complete a substantial industry experience through a professional placement or business project, applying marketing knowledge to real organisational challenges.
Work Integrated Learning (WIL): Choose from dedicated Work Integrated Learning courses, including the Work Integrated Learning Project (BCI300) or Work Integrated Learning Placement (BCI301), enabling direct engagement with industry partners.
Marketing Strategy Projects: Develop and evaluate marketing strategies, branding initiatives, digital campaigns, and market research activities based on authentic business scenarios.
Consumer Behaviour Analysis: Apply insights from psychology and social anthropology to understand customer decision-making and create effective marketing solutions.
Digital and Social Media Marketing Training: Gain practical experience in digital marketing, social media marketing, branding, and market research through industry-relevant coursework and projects.
Collaborative Group Projects: Work in teams to solve business problems, analyse markets, and develop marketing recommendations, mirroring professional workplace practices.
UniSC Library Services: Access extensive digital databases, business research resources, industry reports, journals, study spaces, and academic support services to strengthen research and analytical skills.
AACSB-Accredited Business Education Environment: Learn within a globally recognised business school accredited by AACSB, ensuring exposure to internationally benchmarked business education standards.

Progression & Future Opportunities

Graduates of the Bachelor of Business (Marketing) at University of the Sunshine Coast develop a strong foundation in marketing strategy, consumer behaviour, digital communication, and business decision-making. With practical industry-focused learning and contemporary marketing skills, graduates are well prepared to help organisations build brands, engage customers, and drive business growth across diverse sectors. Typical career pathways include: Marketing Coordinator, Digital Marketing Specialist, Brand Manager, and Market Research Analyst.

Careers support: UniSC Careers and Employability offers career planning services, resume and interview coaching, networking events, job search support, employer engagement activities, and Work Integrated Learning opportunities to help students build industry connections and workplace experience.
Employment stats & salary: Marketing and business graduates in Australia typically achieve a median full-time salary of approximately AUD 65,000–75,000 in their early careers, with strong opportunities for advancement into higher-paying specialist and management positions.
University–industry partnerships: Students benefit from UniSC's extensive industry engagement through internships, industry projects, professional placements, guest lectures, and partnerships with businesses across Queensland and Australia.
Long-term accreditation value: UniSC's business programs are developed in consultation with industry professionals to ensure graduates possess relevant, future-focused business and marketing capabilities valued by employers worldwide.
Graduation outcomes: Graduates secure employment across corporate marketing departments, advertising agencies, digital media organisations, government bodies, tourism operators, and non-profit organisations, with pathways into senior marketing and leadership roles.

Further Academic Progression:
After completing this degree, graduates can continue their education through postgraduate qualifications such as a Master of Business Administration (MBA), Master of Business, Master of Management, or specialised master's programs in marketing, digital communication, and business analytics, supporting long-term career progression into executive and strategic leadership positions.