Bachelor of Business (Marketing)

If you’re looking to step straight into the world of marketing with hands-on experience, the Bachelor of Business (Marketing) at UniSC is designed to get you there. This program doesn’t just teach theory — it immerses you in practical, career-ready experiences, helping you develop the skills to create marketing strategies, run digital campaigns, and understand consumer behaviour in real-world settings. You’ll have opportunities to apply what you learn through industry-facing projects and internships, working alongside experienced professionals and gaining insights that textbooks alone can’t provide. By the time you graduate, you’ll not only know marketing — you’ll have practiced it.

Here’s how this program brings experiential learning to life:

• A 96-hour internship or industry-facing project, giving you direct, practical experience in a marketing environment

• Work Integrated Learning courses, including project-based or placement options that connect you with real businesses

• Hands-on application of marketing tools and strategies in digital, social media, branding, and market research contexts

• Engagement with industry professionals and exposure to current marketing practices through guided projects and workplace experiences

Graduates of the Bachelor of Business (Marketing) at UniSC leave ready to step confidently into the fast-moving world of marketing, equipped with practical skills and a strong understanding of business strategy. Typical roles include Marketing Manager, Digital Marketing Specialist, Brand Manager, and Market Research Analyst.

Here’s what this means for you:

• UniSC Career Services: The university offers dedicated career support, including resume workshops, networking events, and guidance for internships or industry projects.

• Work-Integrated Learning: You’ll complete a 96-hour internship or industry-facing project, giving hands-on experience that employers value.

• Industry Connections: UniSC maintains strong links with businesses across marketing and digital media sectors, helping you build professional networks while you study.

• Global Recognition: The business school’s AACSB accreditation adds long-term value, signaling international recognition of your degree.

• Graduate Outcomes: UniSC graduates consistently report strong employability in marketing and related business fields.

Further Academic Progression:
After completing this degree, you could advance your studies through UniSC’s postgraduate programs, such as the Master of Business or Master of Marketing. These pathways allow you to deepen your expertise, specialise further in areas like digital marketing or brand management, and enhance career prospects in leadership roles.