Bachelor of Business (Tourism and event management)

3 Years On Campus Bachelors Program

La Trobe University

Program Overview

The Bachelor of Business (Tourism and Event Management) at La Trobe University is designed for students who are passionate about creating memorable experiences and driving the tourism industry forward. This program combines theoretical knowledge with practical skills, preparing graduates for a dynamic career in tourism, events, and hospitality.

 

Curriculum Structure

In the first year, students will lay a solid foundation in business principles while exploring the exciting world of tourism and events. Core units such as "Introduction to Tourism" and "Event Management" will provide insights into industry trends and the essential skills needed to succeed in this vibrant field.

During the second year, the focus shifts to more specialized knowledge and practical applications. Students will engage in units like "Sustainable Tourism" and "Event Planning and Management," where they will learn about the importance of sustainability in tourism and how to effectively plan and execute events, honing their organizational and leadership skills.

In the final year, students will integrate their learning through advanced units such as "Tourism Marketing" and "Event Risk Management." This year emphasizes strategic thinking and real-world applications, allowing students to develop comprehensive marketing strategies and understand the complexities of managing events in a risk-aware environment.

Focus Areas: Sustainable tourism, event planning, marketing strategies, risk management.

Learning Outcomes: Develop critical thinking and problem-solving skills, gain practical experience in event management, and understand the dynamics of the tourism industry.

Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading tourism and event management organizations, ensuring that graduates are well-prepared for the workforce.

Reputation (Employability Rankings): La Trobe University consistently ranks highly in employability, with strong recognition in QS World University Rankings and The Guardian, reflecting the quality of education and the readiness of graduates to enter the job market.

Experiential Learning (Research, Projects, Internships etc.)

At La Trobe University, the Bachelor of Business (Tourism and Event Management) program is designed to immerse students in real-world experiences that equip them with the practical skills needed to thrive in the dynamic tourism and events industry. Students benefit from a range of hands-on learning opportunities, including internships, group projects, and access to state-of-the-art facilities. This approach not only enhances their understanding of theoretical concepts but also prepares them for the challenges of the professional world.

 

Here are some key experiential learning components of the program:

- Internships: Students have the opportunity to undertake internships with leading tourism and event organizations, allowing them to gain valuable industry experience and build professional networks.

- Group Projects: Collaborative projects are a core part of the curriculum, enabling students to work together to solve real-world problems and develop essential teamwork and communication skills.

- Field Trips: The program includes field trips to various tourism and event venues, providing students with firsthand insights into industry operations and best practices.

- Digital Tools: Students are trained in industry-standard software such as Eventbrite and other event management platforms, ensuring they are well-versed in the tools used in the field.

- Research Facilities: Access to dedicated research laboratories and resources allows students to engage in projects that contribute to the advancement of knowledge in tourism and event management.

- Libraries and Learning Resources: La Trobe's extensive library system offers a wealth of resources, including access to industry journals, case studies, and databases that support students' academic and professional development.

- Industry Connections: The program is supported by strong ties to industry partners, providing students with opportunities for networking, mentorship, and real-world insights.

By engaging in these experiential learning opportunities, students not only enhance their academic experience but also position themselves for successful careers in tourism and event management. 

Progression & Future Opportunities

Graduates of the Bachelor of Business (Tourism and Event Management) at La Trobe University are well-prepared for a dynamic career in the tourism and events sector. With a strong focus on practical skills and industry connections, you can expect to find yourself in roles such as Event Manager, Tourism Coordinator, or Marketing Specialist. The program equips you with the knowledge and experience needed to thrive in this exciting field:

 

- Career Services: La Trobe offers dedicated career support, including resume workshops, interview preparation, and networking events to connect you with industry professionals.
- Employment Statistics: The university boasts a high employment rate for graduates, with many securing roles within six months of graduation. The average starting salary for graduates in this field is competitive, often exceeding $60,000 per year.
- University–Industry Partnerships: La Trobe has established strong partnerships with leading organizations in the tourism and events industry, providing students with valuable internship opportunities and real-world experience.
- Long-term Accreditation Value: The program is accredited by relevant industry bodies, ensuring that your qualification is recognized and respected in the job market.
- Graduation Outcomes: Graduates are not only equipped with theoretical knowledge but also practical skills, making them highly employable and ready to take on challenges in the tourism and events landscape.

Further Academic Progression: After completing your Bachelor of Business (Tourism and Event Management), you have the option to further your studies with a Master’s degree in related fields such as Master of Business Administration (MBA) or Master of Tourism and Hospitality Management. This can enhance your expertise and open doors to higher-level positions within the industry. Additionally, you may consider pursuing specialized certifications that can further boost your career prospects.

Choosing La Trobe University for your studies in Tourism and Event Management is a step towards a fulfilling and successful career. The combination of practical experience, industry connections, and strong academic support will set you on the path to success in this vibrant field.

Program Key Stats

$43,000
$14,968

Mar Intake : 2nd DecJuly Intake : 30th Apr


No

Eligibility Criteria

DDD
1.0
24
60

NA
NA
6.0
64
55.00

Additional Information & Requirements

Country Requirements

Career Options

  • Event Manager
  • Event Management Consultant
  • Marketing Coordinator
  • Marketing Manager
  • Events and Catering Manager
  • Operations Executive
  • Festival Organiser
  • Public Relations Executive
  • Media Spokesperson
  • Conference and Exhibition Coordinator
  • Corporate Events Coordinator

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