B.S Tourism and Events

Event tourism is both a field of study and a globally significant sector of the economy. It can be defined and studied by reference to its supply side (Getz 2012, 2013). Event tourism at a destination level is the development and marketing of planned events as tourist attractions, catalysts, animators, image makers, and place marketers. This process includes bidding on, facilitating and creating events, and the management of portfolios of events as destination assets. For individual events, event tourism means taking a marketing orientation to attract tourists, sometimes as an additional segment and sometimes as the core business. When tourists are the core business, destination events are created. From the demand side, event tourism refers to the propensity of travel to attend events, both on the part of dedicated event tourists who are motivated to travel for specific events and other tourists who attend events while away from hom