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3 Years On Campus Bachelors Program
La Trobe UniversityThe Bachelor of Media and Communication (Sports Media) at La Trobe University is your chance to blend a passion for sport with storytelling skills, perfect for anyone eager to break into sports journalism, digital media, or industry communications—whether you're a fan who wants to turn game-day excitement into a career or someone drawn to the fast-paced world of sports content creation. You'll build a standout portfolio through hands-on projects on La Trobe's media platform *upstart*, gain industry knowledge in a Flex major that lets you mix online and on-campus learning, and graduate ready for roles at top sports organizations—all in just three years at campuses like Melbourne.
Curriculum structure
Year 1 lays a strong foundation by blending core journalism essentials with sports industry basics, so you quickly grasp how to report accurately while understanding the business side of sport. You'll dive into subjects like core journalism units and sports management, helping you decide if you want to lean toward reporting or management, all while building skills to know your topic inside out—no more showing up unprepared to interview coaches.
Year 2 ramps up with sports-specific training, sharpening your edge in a field where fans already know the basics and expect fresh insights. Key units include Sports Reporting, which highlights what sets sports journalism apart from general news, and Sports Media Issues, a unique offering not found in standard journalism degrees, teaching you to navigate jargon, scoops, and audience demands without getting too insider-focused.
Year 3 polishes your expertise through advanced projects and real-world application, letting you showcase work on *upstart* alongside emerging pros. You'll refine digital communication fundamentals, sports industry knowledge, and portfolio pieces tailored to employer needs, emerging with the versatility for roles in sports media teams or outlets.
Focus areas include sports journalism, digital storytelling, media production, sports management basics, and ethical reporting in high-stakes sports environments—blending passion for sport with practical communication tools.
Learning outcomes equip you with honed sports industry knowledge, digital communication fundamentals, a professional portfolio, and skills for roles like sports reporter, content creator, or media coordinator at major employers.
Professional alignment (accreditation): This Flex major aligns with industry demands through hands-on placements and *upstart* publishing, preparing you for sports media careers without formal accreditation but with direct pathways to employers like Foxtel or football clubs.
Reputation (employability rankings): La Trobe ranks in the world’s top 50 for sport (QS World University Rankings by Subject 2025: Sports-Related Subjects) and above world standard for research in language, communication, and culture (Australian Research Council ERA 2018); plus, 88.1% of domestic undergrads find employment within four months (QILT 2024).
In the Sports Media program at La Trobe University, you'll dive straight into hands-on experiential learning that builds real-world skills from day one, using professional-grade facilities in the Department of Politics, Media and Philosophy. Right in your first semester, you'll create and record your own magazine-style news program—including sports programs—in the digital television studio, taking on roles like studio directing, vision switching, graphics, and high-end camera operation, all while collaborating in team environments that mirror media industry workflows. You'll also work in the dedicated upstart newsroom and Media Hub during the Work Integrated Learning subject, emulating professional news shifts, pitches, and live broadcasts to sharpen your technical and journalistic edge before you graduate.
This practical focus continues with access to top tools and spaces tailored for sports media storytelling:
- Digital television studio for producing sports and current affairs programs, with training in directing, switching, graphics, and pro cameras.
- Digital audio and radio studios to craft broadcast-standard podcasts and packages, honing presenting, producing, interviewing, and editing skills.
- Mac Labs equipped with Adobe Creative Cloud, Photoshop, and GarageBand for multimedia, video, and audio projects.
- Media Hub, a purpose-built broadcasting studio with recording space and control room for live broadcasts, streaming, and podcasts.
- 40 state-of-the-art mobile journalism kits featuring professional radio mics for cross-platform, user-generated stories on the go.
- Upstart newsroom and Media Hub for group projects like student-led news meetings, planning, pitches, and regular TV broadcasts in a pro setup.
Pair this with La Trobe's world-class Sports Park—Australia's first dedicated sport teaching, research, and play hub—where you can shoot footage or cover events at the elite Sports Stadium (home to the Matildas and courts for basketball, netball, futsal, volleyball). It's the perfect combo to launch your sports media career—apply now and turn your passion into pro skills!
At La Trobe University, our Sports Media program dives straight into hands-on experiential learning, where you'll build real-world skills in storytelling, broadcasting, and digital production right from your first semester. You'll work with professional-grade facilities in the Department of Politics, Media and Philosophy, creating magazine-style news programs—including sports content—in our digital television studio, while collaborating in teams just like in the industry. These spaces mimic pro environments, helping you master technical roles from camera operation to editing, all tailored to sports media careers.
Here's how you'll get that practical edge:
- Produce your own broadcast-standard podcasts and current affairs packages, including sports segments, using our digital audio and radio studios for presenting, producing, interviewing, and editing.
- Direct, switch visions, handle graphics, and operate high-end digital cameras to make sports programs in La Trobe’s digital television studio.
- Learn industry software like Adobe Creative Cloud, Photoshop, and GarageBand in our Mac Labs for multimedia, video, and audio projects specific to sports media.
- Run live broadcasts, streaming content, and podcasts from the Media Hub, a purpose-built studio with pro recording space and control room equipment.
- Create cross-platform stories on the go with 40 state-of-the-art mobile journalism kits, equipped with professional radio microphones—perfect for sports reporting in the field.
- Gain industry experience through collaborative group projects like the Work Integrated Learning subject 'upstart', where you'll work in the student-led upstart newsroom for meetings, pitches, and news shifts, emulating pro media teams.
Personal statement detailing their ambitions in the field of journalism and how the scholarship will assist with their studiesFor domestic students, evidence of having resided in a remote or regional location, such as a letter from the school or a demonstration of residential address (utilities bills, bank statements etc)Australia: resided in a regional or remote area for a total of at least 3 out of the last 5 years and completed your final two years of schooling in a high school or college in a regional or remote area (regional or remote are defined as all categories other than RA1 on the Australian Standard Geographic Remoteness Areas system map)Sports journalistSocial media managerSports broadcasterVideographerDigital content producerMedia and communications manager
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