Bachelor of Arts - Bachelor of Communication and Media

4 Years On Campus Bachelors Program

University of Wollongong

Program Overview

This double degree at the University of Wollongong blends the creative and critical thinking of Arts with practical communication and media skills, giving you a strong and flexible foundation for a wide range of careers. It is a great fit if you want to explore humanities subjects while also gaining hands-on experience in media, communication, and digital industries.

Curriculum Structure

Year 1 (Foundation in Arts & Communication)
In the first year, students build essential academic and communication skills through introductory subjects such as Introduction to Arts and the Humanities and Foundations of Communication and Media. You will focus on developing writing, critical thinking, and media literacy while understanding how communication influences culture and society.

Year 2 (Skill Development & Subject Specialisation)
In the second year, you begin more focused study with subjects like Media Industries and Audiences and Digital Media Practices, alongside your chosen Arts major. This stage helps you build practical media skills while deepening your understanding of communication systems and creative expression.

Year 3 (Advanced Study & Applied Learning)
In the third year, you take more advanced subjects such as Communication Research and Strategic Communication, while continuing your Arts specialisation. You also start working on applied projects that strengthen your portfolio and prepare you for real-world media environments.

Year 4–5 (Integration & Professional Preparation)
In the final stage of the degree, you complete advanced electives, capstone projects, and higher-level communication studies such as media strategy and campaign development. This year focuses on combining everything you’ve learned to prepare you for professional roles or further study.

Focus Areas

Media production, communication theory, digital storytelling, journalism, cultural studies, strategic communication, global media systems

Learning Outcomes

Strong written and verbal communication skills, ability to create and manage media content, critical understanding of culture and society, research and analytical skills, and readiness for careers in media and communication industries

Professional Alignment (Accreditation)

This is a professionally oriented double degree that prepares graduates for careers in media, communications, journalism, public relations, creative industries, and postgraduate study.

Reputation (Employability & Academic Value)

The University of Wollongong is known for high-quality teaching and strong industry connections in communication and media, helping students build practical skills and improve employability in global creative sectors.

Experiential Learning (Research, Projects, Internships etc.)

Students in this double degree gain strong practical experience by working on real-style media and communication projects throughout their studies. The University of Wollongong places a strong focus on applied learning, so you don’t just study theory—you actively create content, collaborate in teams, and use professional tools that reflect real industry environments.

From early on, you’ll be developing hands-on skills in media production, storytelling, and digital communication using university facilities designed to mirror industry practice:

Access to video production studios for filming, editing, and visual storytelling projects
Radio and podcasting studios for audio production, broadcasting practice, and content creation
Digital media and design labs for animation, graphic design, and multimedia work
Use of industry-standard software for editing, design, and digital content production
Group projects that simulate real media agency, newsroom, and communication team environments
Continuous development of a professional portfolio across subjects and projects
Practical training in digital media, social platforms, and multimedia workflows
Opportunities to work on industry-inspired briefs and collaborative assignments
Access to dedicated learning spaces and creative hubs that support experimentation and media innovation

These experiences are designed to help you graduate with practical confidence, a strong portfolio, and the skills needed to step directly into media and communication careers.

Progression & Future Opportunities

Graduates of this double degree are well prepared for careers across media, communication, creative industries, and corporate organisations. You may pursue roles such as advertising officer, digital content creator, public relations officer, social media manager, editor, or media strategist, depending on your interests and specialisation. The program builds strong practical and creative communication skills that are highly valued in many industries. Graduates could expect to earn between AUD 60,000 and 75,000 per annum.

At UOW, your career development is supported through a mix of academic learning and dedicated employability services:

Access to UOW Careers and Employability support, including CV writing, interview preparation, and career planning
Opportunities to build a professional portfolio through real-world media and communication projects
Industry-style assignments that simulate workplace environments and expectations
Engagement with industry professionals through guest lectures, applied learning tasks, and networking opportunities
Development of long-term skills in communication, digital media, teamwork, and strategic thinking that are transferable across industries

Communication and media graduates typically enter a wide range of roles in both public and private sectors. Starting positions are often in content creation, PR, media coordination, or digital marketing, with strong potential for career growth into senior communication and strategy roles over time as experience builds.

Further Academic Progression:
After completing this degree, students can continue into postgraduate study such as a Master’s in Communication, Media and Creative Practice, journalism-related programs, or research pathways like Honours or a PhD, depending on academic results and career goals.