Bachelor of Marketing and Media Communication

4 Years On Campus Bachelors Program

Monash University

Program Overview

The Bachelor of Marketing and Bachelor of Media Communication at Monash University is a double degree that blends strong marketing knowledge with creative media and communication skills. It is designed for students who want to understand how brands grow, how audiences respond to media, and how digital platforms shape modern business communication.

This program is ideal for students who are creative, strategic, and interested in careers that connect business thinking with storytelling, branding, and media production.

Curriculum Structure

Year 1

In your first year, you build a strong foundation in both marketing and media communication. You’ll study core marketing subjects such as Marketing Theory and Practice, Introduction to Management, and Business Statistics, along with media units like Media Challenges and Communicating in the Digital Era. This year helps you understand how organisations work and how media influences consumer behaviour and communication.

Year 2

In the second year, you begin developing more advanced marketing knowledge while gaining practical media skills. You may study subjects such as Buyer Behaviour, Marketing Research Methods, and Microeconomics, alongside hands-on media units like Audio Lab, Video Lab, or Writing Lab. This stage helps you balance analytical thinking with creative communication skills.

Year 3

By third year, you move into more advanced marketing strategy and applied media practice. You study areas such as Strategic Marketing, Marketing Planning and Implementation, and Marketing Insights, while also choosing media electives in journalism, public relations, screen, or digital communication. This year focuses more on real-world projects and applied learning.

Year 4

In your final year, you complete advanced marketing and media studies with a strong focus on professional readiness. You may take capstone marketing units and advanced media practice subjects, along with opportunities for internships or industry-based projects. By graduation, you are equipped with both commercial insight and strong creative communication skills.

Focus Areas

Marketing strategy, consumer behaviour, brand management, digital media, journalism, public relations, advertising, media production, communication strategy, audience analysis

Learning Outcomes

Strategic thinking, marketing analysis, digital communication, content creation, audience engagement, branding, storytelling, teamwork, leadership, and professional communication

Professional Alignment (Accreditation)

The program is designed in line with industry expectations for marketing and media communication professionals, ensuring graduates develop practical, job-ready skills in both commercial strategy and creative media practice.

Reputation (Employability Rankings)

Monash University is internationally recognised for strong graduate employability, industry connections, and academic excellence. This degree prepares students for careers across marketing agencies, media organisations, digital platforms, corporate communications, and creative industries.

Experiential Learning (Research, Projects, Internships etc.)

At Monash University, the Marketing and Media Communication program is designed to immerse students in real-world experiences that equip them with practical skills essential for success in the dynamic fields of marketing and media. Students have access to state-of-the-art facilities and cutting-edge tools that enhance their learning and prepare them for the challenges of the industry.

Through hands-on projects, collaborative group work, and opportunities for internships, students can apply theoretical knowledge in practical settings. The program emphasizes experiential learning, ensuring that graduates are not only knowledgeable but also skilled and ready to make an impact in their careers. Here are some key features of the experiential learning opportunities available in the Marketing and Media Communication program:

- Industry-Standard Software: Gain proficiency in tools like Adobe Creative Suite, Google Analytics, and social media management platforms, which are essential for modern marketing practices.
- Group Projects: Collaborate with peers on real-world marketing campaigns, allowing you to develop teamwork and project management skills.
- Internships: Benefit from internship opportunities with leading companies, providing invaluable experience and networking connections in the marketing and media sectors.
- Field Trips: Participate in excursions to industry events, marketing agencies, and media organizations, giving you insights into the workings of the industry.
- Research Laboratories: Access dedicated spaces for research and innovation, where you can explore new marketing strategies and media technologies.
- Libraries and Resources: Utilize extensive library resources, including databases and journals specific to marketing and media, to support your studies and research.
- Monash Media Lab: Work in a specialized lab equipped with the latest technology for media production, allowing you to create high-quality content.
- Guest Lectures and Workshops: Attend sessions led by industry professionals, providing you with current insights and trends in marketing and media.

These experiential learning opportunities are designed to ensure that you graduate with a robust portfolio and the confidence to excel in your career.

Choosing to study Marketing and Media Communication at Monash University means you’re not just learning; you’re preparing to lead in a fast-paced, ever-evolving industry.

Progression & Future Opportunities

Choosing to study Marketing and Media Communication at Monash University opens the door to a world of exciting career opportunities. Graduates from this program are well-prepared for roles such as Marketing Manager, Social Media Strategist, and Brand Consultant, among others. With a strong foundation in both marketing principles and media communication, you’ll be equipped to thrive in a dynamic job market.

Here’s what you can expect in terms of support and outcomes:

- University Services: Monash offers dedicated career services, including resume workshops, interview preparation, and networking events that connect you with industry professionals.
- Employment Stats and Salary Figures: The university boasts a high employment rate for graduates, with many securing roles within six months of graduation. The average starting salary for marketing graduates is competitive, often exceeding $60,000 per year.
- University–Industry Partnerships: Monash has established strong partnerships with leading companies such as Google, IBM, and local startups, providing students with valuable internship opportunities and real-world experience.
- Long-term Accreditation Value: The program is accredited by industry bodies, ensuring that your qualifications are recognized and respected in the field, enhancing your employability.
- Graduation Outcomes: Graduates are not only equipped with theoretical knowledge but also practical skills, making them highly sought after by employers in various sectors.

Further Academic Progression: After completing your degree in Marketing and Media Communication, you have the option to further your studies. You could pursue a Master’s degree in Marketing, Business Administration, or even specialized programs in Digital Marketing or Media Studies. This additional qualification can deepen your expertise and open even more advanced career opportunities in academia or leadership roles within the industry.

By choosing Monash University, you’re not just earning a degree; you’re investing in a future filled with potential and growth in the vibrant field of marketing and media communication.