Bachelor of Communication / Bachelor of Creative Media

4 Years On Campus Bachelors Program

Murdoch University Australia

Program Overview

The Bachelor of Communication / Bachelor of Creative Media at Murdoch University is ideal for students who want to combine creativity with practical communication skills and build a versatile career in the fast-moving media industry. The degree allows students to explore areas such as journalism, strategic communication, graphic design, photography, screen production, and digital media while gaining hands-on industry experience through real projects and creative collaboration.

Curriculum structure

Year 1

In the first year, students develop a strong understanding of communication, media, and creative practice while building essential technical and storytelling skills. Introductory units such as COM100 and CRE100 help students explore digital communication, creative media production, and industry fundamentals, while major-specific subjects introduce them to professional tools, collaborative work, and content creation techniques.

Year 2

The second year gives students the opportunity to deepen their knowledge in their chosen majors and begin shaping their professional interests. Through units such as COM200 alongside specialised major subjects and electives, students strengthen their abilities in areas like journalism, social media strategy, design, broadcasting, public relations, photography, and screen production while continuing to build a professional portfolio.

Year 3

During the third year, students focus on advanced creative and communication practices with a stronger emphasis on industry engagement and real-world application. Higher-level major units and electives encourage students to work on more complex media projects, campaign development, creative productions, and collaborative assignments that mirror professional industry environments.

Year 4

In the final year, students complete advanced capstone projects such as CRE311 or CRE313, where they apply everything they have learned to professional-level creative and communication work. This stage focuses heavily on portfolio development, leadership, strategic thinking, and industry readiness, helping graduates transition confidently into careers across communication, media, and creative industries.

Focus areas

Journalism, Strategic Communication, Global Media and Communication, Graphic Design, Photography, Sound Production, Screen Production, Games Art and Design, Digital Storytelling, Broadcasting, Social Media Campaigns, Web Design, Creative Media Practice, Content Production

Learning outcomes

Develop professional communication and storytelling skills, create industry-standard digital and creative media projects, apply strategic communication techniques, strengthen technical production abilities, build professional portfolios, collaborate effectively in creative teams, and gain practical industry experience across media and communication sectors

Professional alignment (accreditation)

The program includes strong industry engagement through Work Integrated Learning, practical projects, and opportunities to collaborate with real organisations through Murdoch’s creative consultancy initiatives. Students gain valuable professional exposure by working on industry-focused campaigns and creative projects that prepare them for employment in communication and media industries.

Reputation (employability rankings)

Murdoch University places a strong emphasis on employability by combining creative media expertise with communication strategy and hands-on industry experience. The degree’s practical learning approach, portfolio development opportunities, internships, and real-client projects help graduates develop the skills employers look for in today’s digital and creative industries.

Experiential Learning (Research, Projects, Internships etc.)

At Murdoch University, the Bachelor of Communication and Bachelor of Creative Media programs are designed to immerse students in hands-on experiences that prepare them for the dynamic world of media and communication. With state-of-the-art facilities and a focus on practical skills, students have the opportunity to engage in real-world projects, collaborate with peers, and utilize industry-standard tools. This experiential learning approach not only enhances your academic journey but also equips you with the skills and confidence needed to thrive in your future career.

Here’s what you can expect in terms of experiential learning opportunities:

- Industry-Standard Software: Gain proficiency in software such as Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Final Cut Pro, essential for creative media production.
- Group Projects: Collaborate with fellow students on various projects, simulating real-world team dynamics and enhancing your communication and teamwork skills.
- Internships: Take advantage of internship opportunities with local media organizations, allowing you to gain valuable industry experience and build your professional network.
- Field Trips: Participate in field trips to media companies, studios, and events, providing insights into the industry and networking opportunities with professionals.
- Dedicated Laboratories: Access specialized labs equipped for media production, including sound studios and video editing suites, where you can hone your technical skills.
- Research Facilities: Utilize the university’s research centers and libraries, which offer extensive resources for media studies and creative projects.
- Creative Media Hub: Engage with the Creative Media Hub, a collaborative space designed for students to work on projects, share ideas, and receive feedback from peers and faculty.

These hands-on experiences are integral to your learning journey at Murdoch University, ensuring you graduate with a robust portfolio and the practical skills employers are looking for.

Embark on your journey in communication and creative media at Murdoch University, where your education is as dynamic as the industry itself!

Progression & Future Opportunities

Graduates of the Bachelor of Communication / Bachelor of Creative Media at Murdoch University are well-equipped to enter a dynamic job market, with a strong foundation in both communication strategies and creative media production. Typical job roles include:

- Media Producer
- Public Relations Specialist
- Digital Content Creator
- Marketing Coordinator

This program not only prepares you for these exciting careers but also offers a range of support and resources to enhance your employability:

- Career Services: Murdoch University provides dedicated career support, including resume workshops, interview preparation, and networking events to connect you with industry professionals.
- Employment Statistics: The university boasts a high graduate employment rate, with many students securing jobs within six months of graduation. Average starting salaries for graduates in communication and media roles can range from AUD 55,000 to AUD 70,000, depending on the position and industry.
- University–Industry Partnerships: Murdoch has established strong connections with leading organizations in the media and communication sectors, providing students with opportunities for internships and real-world projects that enhance their learning experience.
- Long-term Accreditation Value: The program is accredited by relevant industry bodies, ensuring that your degree holds value in the job market and meets professional standards.
- Graduation Outcomes: Graduates are not only prepared for immediate employment but also possess the skills and knowledge to adapt to evolving industry trends, making them competitive candidates in various fields.

Further Academic Progression: After completing the Bachelor of Communication / Bachelor of Creative Media, you can choose to further your studies by pursuing a Master’s degree in areas such as Media Studies, Public Relations, or Digital Marketing. This advanced education can deepen your expertise and open doors to higher-level positions in your chosen field. Additionally, you may consider specialized certifications or short courses to enhance specific skills relevant to your career aspirations.

By choosing Murdoch University, you’re not just earning a degree; you’re setting yourself up for a successful and fulfilling career in the vibrant world of communication and creative media.