1. RMIT University
  2. Program
  3. Bachelors
  4. Bachelor of Communication in Advertising

Bachelor of Communication in Advertising

3 Years On Campus Bachelors Program

RMIT University

Program Overview

The program has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking and you will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

Program Key Stats

$10754 (Annual cost)



Eligibility Criteria

2.5
37
85

NA
6.5
79

Additional Information & Requirements

You must have successfully completed an Australian Year 12 (or equivalent senior secondary school) qualification; Victorian Certificate of Education (VCE) Units 3 and 4: a study score of at least 33 in English (EAL) or at least 28 in English other than EAL; a portfolio; a supplementary information form or pre-selection kit; an interview, IELTS scores

Career Options

  • Media planner; Multimedia specialist; Programme researcher
  • broadcasting/film/video; Public relations officer; Runner
  • broadcasting/film/video; Social media manager; Television/film/video producer; Web content manager
  1. RMIT University
  2. Program
  3. Bachelors
  4. Bachelor of Communication in Advertising

Bachelor of Communication in Advertising

3 Years On Campus Bachelors Program

RMIT University

Program Overview

The program has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking and you will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

Program Key Stats

$28800 (Annual cost)



Eligibility Criteria

2.5
37
85

NA
6.5
79

Additional Information & Requirements

You must have successfully completed an Australian Year 12 (or equivalent senior secondary school) qualification; Victorian Certificate of Education (VCE) Units 3 and 4: a study score of at least 33 in English (EAL) or at least 28 in English other than EAL; a portfolio; a supplementary information form or pre-selection kit; an interview, IELTS scores

Career Options

  • Media planner; Multimedia specialist; Programme researcher
  • broadcasting/film/video; Public relations officer; Runner
  • broadcasting/film/video; Social media manager; Television/film/video producer; Web content manager

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