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3 Years On Campus Bachelors Program
RMIT UniversityThe Bachelor of Professional Communication with a major in Advertising at RMIT University is designed for creative individuals who are passionate about storytelling and brand communication. This program equips students with the skills to craft compelling advertising campaigns and engage audiences across various media platforms.
Curriculum Structure:
In the first year, students will lay a solid foundation in communication principles through courses like "Introduction to Advertising" and "Media and Society." These units introduce the basics of advertising strategies and the role of media in shaping public perception, allowing students to explore the dynamic landscape of communication.
During the second year, the focus shifts to practical skills and deeper theoretical understanding with courses such as "Creative Advertising" and "Digital Media Strategies." Here, students will learn to develop innovative advertising concepts and utilize digital tools to create impactful campaigns, preparing them for the fast-paced world of advertising.
In the final year, students will refine their expertise and prepare for the professional world through advanced courses like "Advertising Campaigns" and "Brand Management." This year emphasizes real-world applications, where students will work on comprehensive projects that simulate industry challenges, ensuring they graduate with a robust portfolio and the confidence to succeed in their careers.
Focus Areas: Creative advertising, digital media, brand management, campaign development.
Learning Outcomes: Develop effective communication strategies, create engaging advertising content, analyze media trends, and manage brand identities.
Professional Alignment (Accreditation): The program is aligned with industry standards and is recognized by leading advertising and communication bodies, ensuring that students receive relevant and up-to-date training.
Reputation (Employability Rankings): RMIT University consistently ranks highly in employability, with QS World University Rankings placing it among the top institutions for communication and media studies.
At RMIT University, the Bachelor of Professional Communication with a major in Advertising is designed to immerse students in real-world experiences that build practical skills essential for a successful career in the advertising industry. The program emphasizes hands-on learning through various projects, collaborations, and access to state-of-the-art facilities and tools. Students engage in group projects that simulate industry scenarios, allowing them to apply theoretical knowledge in practical settings.
Here are some key aspects of the experiential learning opportunities available in this program:
- Industry-Standard Software: Gain proficiency in leading software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and digital marketing tools, which are essential for creating compelling advertising campaigns.
- Group Projects: Collaborate with peers on real-world advertising briefs, allowing you to develop teamwork and communication skills while working on creative solutions.
- Internships: Benefit from opportunities to undertake internships with leading advertising agencies and companies, providing invaluable industry experience and networking opportunities.
- Field Trips: Participate in field trips to advertising agencies, media companies, and industry events, giving you insights into the workings of the advertising world.
- Dedicated Facilities: Access specialized facilities such as the RMIT Media Precinct, which includes studios and labs equipped for multimedia production and digital content creation.
- Research Libraries: Utilize RMIT's extensive library resources, including access to databases and journals specific to advertising and communication studies.
- Industry Connections: Engage with guest speakers and industry professionals through workshops and seminars, enhancing your understanding of current trends and practices in advertising.
These experiential learning opportunities are designed to ensure that you graduate not only with theoretical knowledge but also with the practical skills and industry connections that will set you apart in the competitive advertising landscape.
Graduates of the Bachelor of Professional Communication with a major in Advertising at RMIT University are well-equipped to thrive in the dynamic world of marketing and communications. With a strong foundation in creative thinking and strategic planning, you can expect to pursue exciting roles such as Advertising Account Manager, Digital Marketing Specialist, and Brand Strategist. The skills you acquire will not only prepare you for immediate employment but also set you up for a successful career in a rapidly evolving industry.
Here’s how RMIT supports your journey towards a successful career:
- Career Services: RMIT offers dedicated career services, including resume workshops, interview preparation, and networking events, to help you connect with potential employers.
- Employment Statistics: RMIT boasts an impressive employment rate, with 85% of graduates finding work within four months of completing their degree. The average starting salary for graduates in this field is around $65,000 per year.
- University–Industry Partnerships: RMIT has strong ties with leading companies in the advertising and marketing sectors, such as Clemenger BBDO and DDB Group, providing students with valuable internship opportunities and real-world project experience.
- Long-term Accreditation Value: The program is accredited by the Australian Marketing Institute, ensuring that your qualification is recognized and respected in the industry.
- Graduation Outcomes: Graduates are known for their high employability and are often sought after for their practical skills and innovative thinking.
Further Academic Progression: After completing your Bachelor of Professional Communication, you can choose to further enhance your expertise by pursuing a Master’s degree in areas such as Marketing, Communication, or even a specialized program in Digital Marketing. This can open doors to advanced roles in strategic management or consultancy, allowing you to deepen your knowledge and expand your career opportunities even further.
Choosing RMIT for your studies in Advertising means investing in a future filled with potential and growth. Your journey starts here!
Applicants must have completed equivalent secondary studies, including the required English subject score (VCE Units 3 & 4 or equivalent).Applicants need a qualification equivalent to the Victorian Certificate of Education (VCE) with a minimum average of 65%.English language Requirements: IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0) or TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)GCE A-level: Minimum 7 points for 3 A Level subjects. i.e. CDD Points calculated as follows: A=5, B=4, C=3, D=2 and E=1.Applicants with the International Baccalaureate Diploma (IBDP) require a minimum aggregate score of 25 points (including bonus and penalty points)India: Students from India need a minimum average of 65% in AISSC/ISC or 70% in State Board HSC, calculated from core academic subjects only (excluding Work Experience, Physical & Health Education, Art, Religious Studies, and General Studies).China: Students from China need a recognized Gao Kao (NCEE) score meeting the minimum provincial entry requirement (e.g., 441 for Beijing).USA: Students from the United States need a minimum GPA of 2.5, along with SAT (1500/2400 or 1060/1600) or ACT score of 21.copywritersart directorsaccount directorsstrategy plannersart directorcopywriterstrategic plannermedia planner/buyeraccount executive
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