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4 Years On Campus Bachelors Program
University of Technology SydneyThe Bachelor of Communication in Public Relations and Advertising combined with the Bachelor of Creative Intelligence and Innovation at UTS is a four-year double degree for students who want to build expertise in strategic communication while developing the creative mindset needed to lead in modern industries. It is a great fit for students interested in branding, advertising, public relations, media strategy, and using innovation to solve real business and communication challenges.
You will learn how to create impactful campaigns, build strong brand identities, connect with audiences across different platforms, and develop fresh ideas through industry-focused and collaborative learning.
Curriculum Structure
Year 1
In your first year, you build a strong foundation in communication through subjects such as Communication and Society, Communication and Technology, and Communication and Work Futures. Alongside this, innovation subjects like Problems to Possibilities and Creative Practice and Methods introduce you to creative thinking, collaboration, and solving challenges from different perspectives.
Year 2
In year two, you begin developing your strategic communication skills through subjects such as Emergent Public Relations, Strategic Communication in Society, and Creative Advertising. At the same time, innovation subjects like Past, Present, Future of Innovation and Creativity and Complexity help you understand how ideas grow, evolve, and influence industries.
Year 3
In the third year, your learning becomes more practical and industry-focused through subjects such as Strategic Campaign Design, Branding and Reputation, and Multiplatform Storytelling. Innovation units like Leading Innovation and Initiatives and Entrepreneurship also help you build leadership skills, teamwork, and entrepreneurial thinking.
Year 4
In your final year, you bring everything together through subjects such as Engagement in Organisations, The Agency, Industry Innovation Project, and the Creative Intelligence Capstone. This final stage gives you the chance to work on real industry challenges, build a professional portfolio, and apply your communication and innovation skills in professional settings.
Focus Areas
Public relations, creative advertising, branding, strategic communication, campaign development, audience engagement, innovation, entrepreneurship, creative leadership
Learning Outcomes
Graduates develop strong skills in campaign strategy, brand communication, audience engagement, creative problem-solving, and innovation leadership. You will graduate with a professional portfolio, industry experience, and the confidence to work across communication, media, business, and creative industries.
Professional Alignment (Accreditation)
This program is professionally recognised within the communication and public relations industry, helping graduates build credibility and strong professional networks in strategic communication, advertising, and brand management.
Reputation (Employability / Rankings)
UTS is highly respected for communication and media studies, with strong industry partnerships, project-based learning, and excellent graduate employability outcomes. Students graduate with real-world experience and a professional portfolio, making them highly competitive in the communication and creative industries.
At the University of Technology Sydney (UTS), students in the Bachelor of Communication in Public Relations and Advertising and the Bachelor of Creative Intelligence and Innovation programs are immersed in a dynamic learning environment that emphasizes practical skills and real-world experience. UTS is committed to providing students with access to state-of-the-art facilities and tools that enhance their learning journey. From cutting-edge digital labs to collaborative spaces, students are equipped to thrive in their fields.
Here’s how UTS fosters experiential learning in these programs:
- Industry-Standard Software: Students gain hands-on experience with industry-standard software such as Adobe Creative Suite, Hootsuite, and various analytics tools, ensuring they are job-ready upon graduation.
- Group Projects: Collaborative projects are a key component of the curriculum, allowing students to work in teams to develop campaigns and strategies, simulating real-world agency environments.
- Internships: UTS has strong connections with industry partners, providing students with opportunities for internships that offer invaluable experience and networking potential.
- Field Trips: Students participate in field trips to leading advertising agencies, PR firms, and creative studios, giving them insights into industry practices and trends.
- Digital Tools: Access to digital tools and platforms for content creation, social media management, and data analysis helps students develop a comprehensive skill set.
- Research Laboratories: The UTS Design Innovation Research Centre and other labs provide resources for students to explore innovative solutions and conduct research relevant to their fields.
- Libraries and Resources: The UTS library offers extensive resources, including access to databases, journals, and industry publications that support students' academic and professional development.
- Creative Spaces: Dedicated creative spaces and studios are available for students to brainstorm, collaborate, and bring their ideas to life.
By engaging in these experiential learning opportunities, students not only enhance their academic knowledge but also build a portfolio that showcases their skills to future employers.
Choosing UTS means choosing a vibrant, hands-on education that prepares you for a successful career in communication, public relations, advertising, and creative innovation.
Graduates of the Bachelor of Communication in Public Relations and Advertising and the Bachelor of Creative Intelligence and Innovation at the University of Technology Sydney (UTS) are well-equipped to thrive in dynamic and creative industries. With a strong foundation in communication strategies and innovative thinking, you can expect to pursue exciting roles such as Public Relations Specialist, Advertising Account Manager, Brand Strategist, or Creative Director.
Here’s what you can look forward to in terms of progression and future opportunities:
- University Services: UTS offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: UTS boasts a high employment rate for graduates, with many securing roles shortly after graduation. The average starting salary for graduates in these fields is competitive, often exceeding $60,000 per year.
- University–Industry Partnerships: UTS has established strong partnerships with leading companies and organizations, providing students with real-world experience through internships and collaborative projects. Notable partners include major advertising agencies and public relations firms.
- Long-term Accreditation Value: The programs are accredited by relevant industry bodies, ensuring that your qualifications are recognized and valued in the job market.
- Graduation Outcomes: Graduates are known for their strong communication skills, creative problem-solving abilities, and readiness to tackle real-world challenges, making them highly sought after by employers.
Further Academic Progression: After completing your degree, you have the option to further your studies through postgraduate programs such as a Master of Communication or a Master of Creative Intelligence and Innovation. These advanced degrees can deepen your expertise and open doors to leadership roles in your field, enhancing your career trajectory even further.
Choosing UTS for your studies in Public Relations and Advertising or Creative Intelligence and Innovation is a step towards a vibrant and fulfilling career. The skills and connections you gain here will serve you well in the ever-evolving landscape of communication and creativity.
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required levelEnglish language requirements IELTS Academic: overall 6.5, writing 6.0 or TOEFL iBT: overall 79, writing 21International Baccalaureate Award of the full International Baccalaureate Diploma where the total aggregate score including bonus and penalty points meets entry standard.Applications for the Autumn (Feb/March), Spring (July), and Summer (November) intakes have different deadlines depending on whether you are applying from outside Australia or within Australia, so it is important to apply before 30 November / 15 January, 30 April / 31 May, or 30 August / 30 September respectively.India: Applicants from India are considered if they have completed CBSE (10+2) with required subject performance in English or Hindi and the best four externally examined subjects, or the CISCE (ISC) with a competitive average in the best four subjects; selected state board Higher Secondary qualifications may also be accepted based on performance.China: Successful completion of the China National Entrance Examination (Gaokao) where the total score meets entry standard, or completion of at least one full-time year at bachelor's degree level at a recognised university or tertiary institution.United Kingdom: GCE A Levels – An overall aggregate score will be calculated based on the best three Advanced Level (A2) subjects where A*=6, A=5, B=4, C=3, D=2, E=1.USA: Applicants from the USA are eligible with a completed High School Diploma plus either a competitive SAT score (Critical Reading, Mathematics, and Writing) or successful completion of an approved Associate Degree from a Community or Junior College.Advertising managerPublic Relations managerCommunications managerStrategic communicationsCreative advertising executive
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