Bachelor of Psychological Science (Marketing)

3 Years On Campus Bachelors Program

University of Wollongong

Program Overview

Bachelor of Psychological Science – University of Wollongong

The Bachelor of Psychological Science at UOW is a hands-on, three-year journey into the fascinating world of human behaviour. It’s designed for curious minds who want to understand why people think, feel, and act the way they do, while building practical research skills and opening doors to careers in human services, business, research, and more — with the flexibility to continue into honours and professional psychology pathways.

Curriculum Structure:
Year 1: You’ll start by exploring the basics of psychology in everyday life. Core units like Foundations in Psychology A & B, Critical Thinking and Communication Skills in Psychology, and Research Methods and Statistics give you the tools to observe, question, and explain human behaviour — all while working with real data and collaborating with classmates in lively tutorials.

Year 2: Your understanding deepens as you explore how people grow, think, and interact. Units in Personality, Developmental & Social Psychology, and Cognition & Perception show how emotions, thought, and social influence shape behaviour, while Biological Psychology & Learning explains how the brain and body work together. You’ll also refine your analytical skills in Quantitative Methods in Psychology, giving you a strong toolkit for research and problem-solving.

Year 3: Now it’s time to apply what you’ve learned to real-world challenges. Units like Assessment & Intervention, Advanced Topics in Cognition, and Social Behaviour & Individual Differences show how psychology can inform support, change, and innovation in communities and workplaces. You can also explore specialised areas like Forensic Psychology or Child Development to sharpen your interests and define your professional path.

Focus Areas: Social behaviour, cognition and perception, personality, developmental and biological psychology, research methods.

Learning Outcomes: Graduates leave ready to confidently interpret human behaviour, design and analyse research, and apply evidence-based thinking to help people and organisations thrive.

Professional Alignment: This degree is accredited by the Australian Psychology Accreditation Council, meeting international standards and preparing you to pursue an honours year — the pathway to professional registration and further postgraduate study.

Reputation & Employability: UOW is consistently recognised in global rankings like QS and Times Higher Education. Its psychology and behavioural science programs are known for producing graduates who are highly sought after in research, health, business, and community roles.

If you’re curious about people and passionate about making a real difference, this degree gives you both the science and the practical skills to understand, support, and inspire others.

Experiential Learning (Research, Projects, Internships etc.)

I’m really glad you’re exploring the Bachelor of Psychological Science at the University of Wollongong — it’s the kind of degree that doesn’t just fill your head with psychological theories, but gives you actual experiences that build your confidence and career readiness. Throughout the three-year degree you’ll be analysing real psychological data, learning rigorous research methods, and engaging with human behaviour from multiple angles so you start thinking and working like a psychologist. The program also connects you with real environments where psychology happens — from clinics to capstone projects — so you can see how the concepts you learn in class apply to people and organisations. It’s structured so that by the time you graduate you won’t just know psychology, you’ll have done psychology in contexts that matter.

Here are the key hands-on, experiential learning opportunities you can expect in this degree:

Northfields Psychology Clinic environment where the on-campus clinic provides a real psychology practice setting — giving you exposure to how psychological work is conducted in a clinical context.
Research methods and statistics coursework that has you designing studies, analysing real data, and interpreting results — essential, practical skills used in research and professional practice.
Final-year capstone/major project options that challenge you to apply your knowledge to real problems, synthesising learning across subjects.
Option to undertake an internship for credit if you choose the Marketing major alongside your psychology studies, letting you gain professional experience while you learn.

If you want to dive deeper into how human behaviour works in the real world — not just read about it — this program gives you the structure and settings to do exactly that.

Progression & Future Opportunities

Graduates of the Bachelor of Psychological Science at the University of Wollongong leave ready to understand human behaviour, think critically, and work confidently with research — skills that employers and further‑study programs truly value. Many students step straight into meaningful roles after the three‑year degree, while others continue into Honours or postgraduate study to deepen their expertise and work towards becoming registered psychologists. Alumni have gone on to roles such as research assistant or analyst, human resources or organisational support, education or community services, and market or social research, all built on the solid foundation of behavioural insight this degree provides.

Here’s what this means for you:

Career support designed for you – UOW’s Careers & Employability team is there from day one, helping you connect your studies to real-world opportunities. You can take part in career chats, resume reviews, job-search workshops, employer events, work-integrated learning, and career expos that bring potential employers right to you.
Skills employers really value – Beyond psychology, this degree equips you with strong research, communication, critical thinking, and data-analysis skills. These are highly transferable and in demand across industries like business, education, health, and public service.
Flexible and strategic study options – You can broaden your learning by adding a second major or combining this degree with programs such as Business, Law, or Social Science. This opens doors to careers in human resources, organisational behaviour, policy, or community services.
Support every step of the way – UOW offers academic help, peer mentoring, wellbeing services, coaching, and student hubs to make sure you’re supported from orientation right through to graduation.
Pathways to professional psychology or further study – This three-year degree lays the groundwork for a career as a practising psychologist. To be eligible for provisional registration, most students complete an additional Honours year and further postgraduate professional training. These steps also set you up for research degrees or specialised master’s programs if you’re drawn to academic or clinical work.

Looking ahead academically:
After completing the Bachelor of Psychological Science, many students continue with the Bachelor of Psychological Science (Honours) at UOW, an extra year focused on research and advanced theory. This is an important step for postgraduate psychology programs and provisional registration. Depending on your interests, you could also pursue postgraduate coursework or research degrees, such as a Master’s in psychology-related fields or other professional programs. These pathways prepare you for specialist careers in clinical, organisational, educational, or health psychology, or research-led roles in academia, policy, or public service.