Bachelor of Business Administration

The BBA at Wilfrid Laurier University offers a direct-entry business education starting from the first year, with a curriculum designed to blend theory and practice. It is home to Canada’s largest business co-op program, providing paid work experience across three terms between second and fourth year. With AACSB accreditation, strong employer connections, and experiential learning through case competitions and industry projects, students graduate with the analytical, leadership, and practical skills needed for success.

• Direct-entry business program with no pre-business year

• Professional designation pathways (CPA, CFA, CHRP/CHRL, CIP)

• Concentrations include: Accounting (CPA pathway), Business and Sustainability, Entrepreneurship, Finance (CFA exam prep), Human Resource Management (CHRP/CHRL pathway), Insurance and Risk Management (CIP requirements met), International Business (includes international study tour), Marketing, Strategic Management, Supply Chain Management

Course Overview

• Year 1: Understanding the Business Environment, Critical Thinking and Communication Skills, Introduction to Financial Accounting, Introduction to Microeconomics, Introduction to Macroeconomics, along with electives
• Upper Years may include: Leadership, Consumer Behaviour, Building and Managing Products, Services and Brands, Procurement and Supply Management