1. Concordia University
  2. Program
  3. Bachelors
  4. BComm Marketing

BComm Marketing

3 Years On Campus Bachelors Program

Concordia University

Program Overview

Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn t matter if you sell smart phones or sustainable living, you ll learn the strategies, tactics and measurements behind influencing consumer choices. During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. JMSB s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.

Program Key Stats

$22112 (Annual cost)



50 %

Eligibility Criteria

2.6
26
67

NA
7
90

Additional Information & Requirements

"Higher School Certificate or Intermediate Certificate or Higher Secondary Certificate or Indian School Certificate or All India Senior School Certificate or Pre-University Certificate, A 3.00 CGPA (on a 4.30 scale) or the equivalent of a ""B"" grade at Concordia University, IELTS score of 7 or higher, TOEFL iBT score 90 or higher, MELAB min. score: 85, 3 on speaking test, CAEL minimum overall score 70, C1 Advanced and C2 Proficiency: min. score 190, Minimum overall PTE academic score of 61, final grade 11 and mid-term grade 12 results are used to calculate admissions averages"

Career Options

  • Product or brand manager
  • Account executive (advertising)
  • Marketing communications coordinator
  • Social media specialists

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