Bachelor of Commerce BCom Concentration in Marketing

3 Years On Campus Bachelors Program

McGill University

Program Overview

The Marketing concentration prepares the student for a wide variety of career opportunities. Marketing graduates historically have found employment in the fields of product management, advertising, sales management, marketing management, pricing, marketing research, distribution, and retailing. The Marketing concentration provides a balance between courses focusing on fundamental, theoretical, and need to know'' material, and courses with a strong practical and applied orientation.

Program Key Stats

$48143 (Annual cost)



46 %

Eligibility Criteria

3.7
37
82

1400
6.5
94

Additional Information & Requirements

Career Options

  • Marketing Director
  • Marketing Manager
  • Marketing Communication Manager
  • Marketing Research Analyst
  • Product Manager

Bachelor of Commerce BCom Concentration in Marketing

3 Years On Campus Bachelors Program

McGill University

Program Overview

The Marketing concentration prepares the student for a wide variety of career opportunities. Marketing graduates historically have found employment in the fields of product management, advertising, sales management, marketing management, pricing, marketing research, distribution, and retailing. The Marketing concentration provides a balance between courses focusing on fundamental, theoretical, and need to know'' material, and courses with a strong practical and applied orientation.

Program Key Stats

$48143 (Annual cost)



46 %

Eligibility Criteria

3.7
37
82

1400
6.5
94

Additional Information & Requirements

Career Options

  • Marketing Director
  • Marketing Manager
  • Marketing Communication Manager
  • Marketing Research Analyst
  • Product Manager

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