Bachelor of Commerce Marketing

4 Years On Campus Bachelors Program

University of Calgary

Program Overview

Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you'll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications. You'll complete formal presentations, group projects and various case studies during the course of your degree. As a graduate of the Marketing program, you'll be prepared for global career opportunities in the areas of management, marketing, business development, and more.

Program Key Stats

$18330 (Annual cost)


38%

Eligibility Criteria

3.4
30
82

1190
6.5
86
Eligibility criteria

Additional Information & Requirements

Career Options

  • Marketing Consultant
  • Marketing Manager
  • Campaign Manager
  • Communications Consultant
  • University Lecturer/Academic
  • Recruitment Consultant
  • Marketing Operations Officer
Career options

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