1. University of Calgary
  2. Program
  3. Bachelors
  4. Bachelor of Commerce Marketing

Bachelor of Commerce Marketing

4 Years On Campus Bachelors Program

University of Calgary

Program Overview

Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you'll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications. You'll complete formal presentations, group projects and various case studies during the course of your degree. As a graduate of the Marketing program, you'll be prepared for global career opportunities in the areas of management, marketing, business development, and more.

Program Key Stats

$18330 (Annual cost)



38 %

Eligibility Criteria

3.4
30
82

1190
6.5
86

Additional Information & Requirements

"ACT of 24, SAT of 1190, overall high school GPA, IB diploma, Successful completion of at least three years of formal, full-time study in English at a secondary school, TOEFL iBT of 86, IELTS Academic of 6.5, CAEL of 70, MELAB of 85, PTE of 60, CAE of 180, CPE of 180, Calgary International Foundation Program - Successful completion of Tier 3, Successful completion of all courses in the Academic Communication Certificate with a minimum grade of ""B+"" in each course"

Career Options

  • Marketing Consultant
  • Marketing Manager
  • Campaign Manager
  • Communications Consultant
  • University Lecturer/Academic
  • Recruitment Consultant
  • Marketing Operations Officer

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