1. Cape Breton University
  2. Program
  3. Bachelors
  4. Bachelor of Business Administration Tourism Marketing and Management

Bachelor of Business Administration Tourism Marketing and Management

4 Years On Campus Bachelors Program

Cape Breton University

Program Overview

Tourism is defined as the guidance or management of tourists; the promotion or encouragement of touring; or the accommodation of tourists. This BBA Concentration at CBU studies the business of managing and marketing various tourism products, including destinations, hotels, restaurants, attractions and events. The program develops a unique skill set for SSOB students specifically interested in the tourism and hospitality industry, equipping them with a competitive advantage in the broad job market for BBA graduates.

Program Key Stats

$16000 (Annual cost)



55 %

Eligibility Criteria

2.8
24
75

NA
6.5
80

Additional Information & Requirements

Overall average of 65% based on high school performance, Graduation from an academic secondary school program or equivalent with an average of C in five, senior academic-level/university preparatory courses, Official transcripts, TOEFL PBT-550, CBT-213, IBT-80, IELTS-6.5, CAEL-60, MELAB-85, PTE-59

Career Options

  • Hotel or Restaurant Management
  • Food and Beverage Management
  • Travel Agencies and Travel Industry
  • Transportation or Tour Companies
  • Leisure
  • Recreation and Sport
  • Tourism Development and Marketing

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