Media & Communications --- Bachelor of Arts

As the manner in which the world gets its information is evolving, it becomes more important than ever to pay attention to how the media affect society. UFV's Media and Communication Studies (MACS) program examines the diffusion of information, current technological changes, the methods we use to communicate, and the media's role in our everyday lives.Choose from a minor or extended minor in Media and Communications to explore how your life and society continue to change in response to innovations in technology and communications. Discuss how the different types of media serve the public and how they continue to evolve. Explore how advertising and other commercial messages affect you, how Canadians fit into the global village, and what literacy in this new environment means.In your first and second year, you build a foundation of knowledge in mass communications, communications theory, journalism, and social research. You examine how media industries are changing and how society adapts to communications innovationsIn your third and fourth year, you narrow your focus by choosing from a selection of upper-level courses including media law and ethics, crisis communication, and digital publication design. You also explore television and social values through an examination of The Simpsons TV series.